South America Medical Device Coating Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Device Material Type (Polymer, Metal, and Others), Devices (Medical Equipment and Tools, Medical Devices, Medical Implant, and Others), Coating (Hydrophilic Coating, Anti-Microbial Coating, Drug-Eluting Coating, Anti-Thrombogenic Coating, and Others), and Application (Infection Diseases, General Surgery, Orthopedic, Neurology, and Others)
The South America medical device coating market is expected to grow from US$ 565.12 million in 2022 to US$ 852.89 million by 2028. It is estimated to grow at a CAGR of 7.1% from 2022 to 2028.
High Prevalence of Hospital-Acquired Infections (HAIs) is Driving the South America Medical Device Coating Market
Urinary tract infections, central line-associated bloodstream infections, and ventilator-associated pneumonia are among the healthcare-associated infections. Catheter-associated urinary tract infection (CAUTI) is caused by urinary catheters that are placed to drain urine from the bladder. CAUTI is one of the most common infections among UTIs acquired in the hospital. As per the Centers for Disease Control and Prevention (CDC) report published in 2020, approximately 75% of infections are associated with a urinary catheter during their hospital stays. Prolonged discomfort, longer hospital stays, increased treatment expenses, and even mortalities are the complications associated with CAUTI. As per CDC, nearly 13,000 deaths annually are associated with UTIs. Thus, increasing incidences of CAUTI, stokes the demand for coated medical devices, thereby driving the South America medical device coating market.
South America Medical Device Coating Market Overview
The South America medical device coating market exhibits growth opportunities with progressive developments in Brazil, such as growing medical tourism and increasing number of government initiatives to create awareness about available healthcare products. These factors are stimulating the growth of the medical device coating market in this region. Brazil dominated the South America medical device coating market. There is high demand for medical devices in Brazil. The rising prevalence of hospital-acquired infections (HAIs) and accelerating demand for medical devices in surgical and diagnostic procedures are two main factors responsible for the high demand for medical devices. According to the International Trade Administration report, in 2020, Brazil increased imports of medical devices by 12.9%, reaching US$ 6.2 billion. Additionally, imported medical devices represent 80% of the market in Brazil, standing 14th largest market in medical device coating. Brazil's medical device market regulator The Brazilian Health Regulatory Agency (ANVISA) announced changes in the resolution of the Collegiate Board of Directors (RDC) 185/2001
South America Medical Device Coating Market Revenue and Forecast to 2028 (US$ Million)
South America Medical Device Coating Market Segmentation
The South America medical device coating market is segmented into material type, devices, coating, application, and country. Based on material type, the market is segmented into polymers, metals, and others. The metals segment registered the largest market share in 2022.
Based on devices, the South America medical device coating market is segmented into medical equipment and tools, medical devices, medical implants, and others. The medical devices segment registered the largest market share in 2022.
Based on coating, the South America medical device coating market is segmented into hydrophilic coatings, anti-microbial coatings, drug-eluting coatings, anti-thrombogenic coatings, and others. The hydrophilic coatings segment registered the largest market share in 2022.
Based on application, the South America medical device coating market is segmented into infectious diseases, neurology, orthopedics, general surgery, and others. The others segment registered the largest market share in 2022.
Based on country, the South America medical device coating market is segmented into Brazil, Argentina, and the Rest of South America. Brazil dominated the market share in 2022.
Covalon Technologies Ltd, Harland Medical Systems Inc, Hydromer Inc, Kisco Ltd, Koninklijke DSM NV, and Surmodics Inc are among the leading companies operating in the South America medical device coating market.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 South America Medical Device Coating Market – By Device Material Type
1.3.2 South America Medical Device Coating Market – By Devices
1.3.3 South America Medical Device Coating Market – By Coatings
1.3.4 South America Medical Device Coating Market – By Application
1.3.5 South America Medical Device Coating Market – By Country
2. South America Medical Device Coating Market – Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. South America Medical Device Coating Market – Market Landscape
4.1 Overview
4.2 South America PEST Analysis
4.3 Experts Opinion
5. Global Medical Device Coating Market– Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Demand for Coated Medical Devices in Surgical and Diagnostics Procedures
5.1.2 High Prevalence of Healthcare-Associated Infections (HAI)
5.2 Market Restraints
5.2.1 Complications Associated with Medical Device Coatings and Frequent Product Recalls
5.3 Market Opportunities
5.3.1 Increasing Product Launches and Product Developments
5.4 Future Trends
5.4.1 Increasing R&D activities and innovation in medical device coating materials
5.5 Impact Analysis
6. Medical Device Coating Market– South America Analysis
6.1 South America Medical Device Coating Market Revenue Forecast and Analysis
7. South America Medical Device Coating Market Analysis – By Device Material Type
7.1 Overview
7.2 South America Medical Device Coating Market Revenue Share, by Device Material Type (2021 and 2028)
7.3 Polymers
7.3.1 Overview
7.3.2 Polymers: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
7.3.3 Polyurethane
7.3.3.1 Overview
7.3.3.2 Polyurethane: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
7.3.4 Polyethylene
7.3.4.1 Overview
7.3.4.2 Polyethylene: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
7.3.5 Polypropylene
7.3.5.1 Overview
7.3.5.2 Polypropylene: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
7.3.6 Silicon
7.3.6.1 Overview
7.3.6.2 Silicon: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
7.3.7 Polystyrene
7.3.7.1 Overview
7.3.7.2 Polystyrene: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
7.3.8 Others (Excluding PVC)
7.3.8.1 Overview
7.3.8.2 Others: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Metals
7.4.1 Overview
7.4.2 Metals: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
7.5 Others
7.5.1 Overview
7.5.2 Others: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
8. South America Medical Device Coating Market Analysis – By Devices
8.1 Overview
8.2 South America Medical Device Coating Market Revenue Share, by Devices (2021 and 2028)
8.3 Medical Equipment and Tools
8.3.1 Overview
8.3.2 Medical Equipment and Tools: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
8.3.3 Catheters
8.3.3.1 Overview
8.3.3.2 Catheters: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
8.3.4 Tubes
8.3.4.1 Overview
8.3.4.2 Tubes: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
8.3.5 Shunts
8.3.5.1 Overview
8.3.5.2 Shunts: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
8.3.6 Stents
8.3.6.1 Overview
8.3.6.2 Stents: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
8.3.7 Mesh
8.3.7.1 Overview
8.3.7.2 Mesh: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
8.3.8 Cannulas
8.3.8.1 Overview
8.3.8.2 Cannulas: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Medical Devices
8.4.1 Overview
8.4.2 Medical Devices: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
8.5 Medical Implants
8.5.1 Overview
8.5.2 Medical Implants: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
8.6 Others
8.6.1 Overview
8.6.2 Others: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
9. South America Medical Device Coating Market Analysis and Forecasts To 2028 – By Coatings
9.1 Overview
9.2 South America Medical Device Coating Market, By Coatings 2021 & 2028 (%)
9.3 Hydrophilic Coatings
9.3.1 Overview
9.3.2 Hydrophilic Coatings Market Revenue and Forecast to 2028 (US$ Mn)
9.4 Anti-Microbial Coatings
9.4.1 Overview
9.4.2 Anti-Microbial Coatings Market Revenue and Forecast to 2028 (US$ Mn)
9.5 Drug-Eluting Coatings
9.5.1 Overview
9.5.2 Drug-Eluting Coatings Market Revenue and Forecast to 2028 (US$ Mn)
9.6 Anti-Thrombogenic Coatings
9.6.1 Overview
9.6.2 Anti-Thrombogenic Coatings Market Revenue and Forecast to 2028 (US$ Mn)
9.7 Others
9.7.1 Overview
9.7.2 Others Market Revenue and Forecast to 2028 (US$ Mn)
10. Medical Device Coating Market Analysis and Forecasts To 2028 – By Application
10.1 Overview
10.2 South America Medical Device Coating Market, By Application 2021 & 2028 (%)
10.3 Infectious Diseases
10.3.1 Overview
10.3.2 Infectious Diseases Market Revenue and Forecast to 2028 (US$ Mn)
10.3.3 Hospital-Acquired Infection
10.3.3.1 Overview
10.3.3.2 Hospital-Acquired Infection Market Revenue and Forecast to 2028 (US$ Mn)
10.3.4 Catheter-acquired Tract Infections
10.3.4.1 Overview
10.3.4.2 Catheter-acquired Tract Infection Market Revenue and Forecast to 2028 (US$ Mn)
10.3.5 Urinary Tract Infections & Others
10.3.5.1 Overview
10.3.5.2 Urinary Tract Infections & Others Market Revenue and Forecast to 2028 (US$ Mn)
10.4 Neurology
10.4.1 Overview
10.4.2 Neurology Market Revenue and Forecast to 2028 (US$ Mn)
10.5 Orthopaedics
10.5.1 Overview
10.5.2 Orthopedics Market Revenue and Forecast to 2028 (US$ Mn)
10.6 General Surgery
10.6.1 Overview
10.6.2 General Surgery Market Revenue and Forecast to 2028 (US$ Mn)
10.7 Others
10.7.1 Overview
10.7.2 Others Market Revenue and Forecast to 2028 (US$ Mn)
11. South America Medical Device Coating Market – Country Analysis
11.1 Overview
11.1.1 South America Medical Device Coating Market Revenue and Forecasts to 2028, By Country (%)
11.1.1.1 Brazil: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.1.1 Overview
11.1.1.1.2 Brazil: Medical Device Coating Market Revenue and Forecasts to 2028 (US$ Million)
11.1.1.1.3 Brazil: Medical Device Coating Market Revenue and Forecasts to 2028, By Device Material Type (US$ Million)
11.1.1.1.3.1 Brazil: Medical Device Coating Market, by Polymers, 2019–2028 (US$ Million)
11.1.1.1.4 Brazil: Medical Device Coating Market Revenue and Forecasts to 2028, By Devices (US$ Million)
11.1.1.1.4.1 Brazil: Medical Device Coating Market, for Medical Equipment and Tools by Devices, 2019–2028 (US$ Million)
11.1.1.1.5 Brazil: Medical Device Coating Market, By Coatings – Revenue and Forecast to 2028 (US$ Million)
11.1.1.1.6 Brazil: Medical Device Coating Market, By Application – Revenue and Forecast to 2028 (US$ Million)
11.1.1.1.6.1 Brazil: Medical Device Coating Market, for Infectious Diseases by Application – Revenue and Forecast to 2028 (US$ Million)
11.1.1.2 Argentina: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.2.1 Overview
11.1.1.2.2 Argentina: Medical Device Coating Market Revenue and Forecasts to 2028 (US$ Million)
11.1.1.2.3 Argentina: Medical Device Coating Market Revenue and Forecasts to 2028, By Device Material Type (US$ Million)
11.1.1.2.3.1 Argentina: Medical Device Coating Market, by Polymers, 2019–2028 (US$ Million)
11.1.1.2.4 Argentina: Medical Device Coating Market Revenue and Forecasts to 2028, By Devices (US$ Million)
11.1.1.2.4.1 Argentina: Medical Device Coating Market, for Medical Equipment and Tools by Devices, 2019–2028 (US$ Million)
11.1.1.2.5 Argentina: Medical Device Coating Market, By Coatings – Revenue and Forecast to 2028 (US$ Million)
11.1.1.2.6 Argentina: Medical Device Coating Market, By Application – Revenue and Forecast to 2028 (US$ Million)
11.1.1.2.6.1 Argentina: Medical Device Coating Market, for Infectious Diseases by Application – Revenue and Forecast to 2028 (US$ Million)
11.1.1.3 Rest of South America: Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.3.1 Overview
11.1.1.3.2 Rest of South America: Medical Device Coating Market Revenue and Forecasts to 2028 (US$ Million)
11.1.1.3.2.1 Rest of South America: Medical Device Coating Market, by Device Material Type, 2019–2028 (US$ Million)
11.1.1.3.3 Rest of South America: Medical Device Coating Market Revenue and Forecasts to 2028, By Polymers (US$ Million)
11.1.1.3.3.1 Rest of South America: Medical Device Coating Market, for Medical Equipment and Devices, 2019–2028 (US$ Million)
11.1.1.3.4 Rest of South America: Medical Device Coating Market, By Tools – Revenue and Forecast to 2028 (US$ Million)
11.1.1.3.5 Rest of South America: Medical Device Coating Market, By Coatings – Revenue and Forecast to 2028 (US$ Million)
11.1.1.3.6 Rest of South America: Medical Device Coating Market, By Application – Revenue and Forecast to 2028 (US$ Million)
11.1.1.3.6.1 Rest of South America: Medical Device Coating Market, for Infectious Diseases by Application – Revenue and Forecast to 2028 (US$ Million)
12. South America Medical Device Coating Market–Industry Landscape
12.1 Overview
12.2 Inorganic Growth Strategies
12.2.1 Overview
12.3 Organic Growth Strategies
12.3.1 Overview
13. Company Profiles
13.1 Koninklijke DSM NV
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Hydromer Inc
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Surmodics Inc
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Covalon Technologies Ltd
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Harland Medical Systems Inc
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Kisco Ltd
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary of Terms, South America Medical Device Coating Market
LIST OF TABLES
Table 1. South America Medical Device Coating Market –Revenue and Forecast to 2028 (US$ Million)
Table 2. Brazil: Medical Device Coating Market Revenue and Forecasts to 2028, By Device Material Type (US$ Million)
Table 3. Brazil: Medical Device Coating Market, by Polymers – Revenue and Forecast to 2028 (US$ Million)
Table 4. Brazil: Medical Device Coating Market Revenue and Forecasts to 2028, By Devices (US$ Million)
Table 5. Brazil: Medical Device Coating Market, for Medical Equipment and Tools by Devices – Revenue and Forecast to 2028 (US$ Million)
Table 6. Brazil: Medical Device Coating Market, By Coatings – Revenue and Forecast to 2028 (US$ Million)
Table 7. Brazil: Medical Device Coating Market, By Application – Revenue and Forecast to 2028 (US$ Million)
Table 8. Brazil: Medical Device Coating Market, for Infectious Diseases by Application – Revenue and Forecast to 2028 (US$ Million)
Table 9. Argentina: Medical Device Coating Market Revenue and Forecasts to 2028, By Device Material Type (US$ Million)
Table 10. Argentina: Medical Device Coating Market, by Polymers – Revenue and Forecast to 2028 (US$ Million)
Table 11. Argentina: Medical Device Coating Market Revenue and Forecasts to 2028, By Devices (US$ Million)
Table 12. Argentina: Medical Device Coating Market, for Medical Equipment and Tools by Devices – Revenue and Forecast to 2028 (US$ Million)
Table 13. Argentina: Medical Device Coating Market, By Coatings – Revenue and Forecast to 2028 (US$ Million)
Table 14. Argentina: Medical Device Coating Market, By Application – Revenue and Forecast to 2028 (US$ Million)
Table 15. Argentina: Medical Device Coating Market, for Infectious Diseases by Application – Revenue and Forecast to 2028 (US$ Million)
Table 16. Rest of South America: Medical Device Coating Market, by Device Material Type – Revenue and Forecast to 2028 (US$ Million)
Table 17. Rest of South America: Medical Device Coating Market Revenue and Forecasts to 2028, By Polymers (US$ Million)
Table 18. Rest of South America: Medical Device Coating Market, for Medical Equipment and Devices – Revenue and Forecast to 2028 (US$ Million)
Table 19. Rest of South America: Medical Device Coating Market, By Tools – Revenue and Forecast to 2028 (US$ Million)
Table 20. Rest of South America: Medical Device Coating Market, By Coatings – Revenue and Forecast to 2028 (US$ Million)
Table 21. Rest of South America: Medical Device Coating Market, By Application – Revenue and Forecast to 2028 (US$ Million)
Table 22. Rest of South America: Medical Device Coating Market, for Infectious Diseases by Application – Revenue and Forecast to 2028 (US$ Million)
Table 23. Recent Inorganic Growth Strategies in the Medical Device Coating Market
Table 24. Recent Organic Growth Strategies in the Medical Device Coating Market
Table 25. Glossary of Terms, South America Medical Device Coating Market
LIST OF FIGURES
Figure 1. South America Medical Device Coating Market Segmentation
Figure 2. South America Medical Device Coating Market – By Country
Figure 3. South America Medical Device Coating Market Overview
Figure 4. South America Medical Device Coating Market, Material Type
Figure 5. South America Medical Device Coating Market, by Country
Figure 6. South America: PEST Analysis
Figure 7. Experts Opinion
Figure 8. South America Medical Device Coating Market Impact Analysis of Driver and Restraints
Figure 9. South America Medical Device Coating Market– Revenue Forecast and Analysis – 2020 - 2028
Figure 10. South America Medical Device Coating Market Revenue Share, by Device Material Type (2021 and 2028)
Figure 11. Polymers: South America Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. Polyurethane: South America Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
Figure 13. Polyethylene: South America Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
Figure 14. Polypropylene: South America Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Silicon: South America Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. Polystyrene: South America Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. Others: South America Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. Metals: South America Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. Others: South America Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. South America Medical Device Coating Market Revenue Share, by Devices (2021 and 2028)
Figure 21. Medical Equipment and Tools: South America Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
Figure 22. Catheters: South America Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Tubes: South America Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. Shunts: South America Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. Stents: South America Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. Mesh: South America Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Cannulas: South America Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Medical Devices: South America Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. Medical Implants: South America Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
Figure 30. Others: South America Medical Device Coating Market – Revenue and Forecast to 2028 (US$ Million)
Figure 31. South America Medical Device Coating Market, by Coatings 2021 & 2028 (%)
Figure 32. Hydrophilic Coatings Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 33. Anti-Microbial Coatings Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 34. Drug-Eluting Coatings Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 35. Anti-Thrombogenic Coatings Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 36. Others Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 37. South America Medical Device Coating Market, by Application 2021 & 2028 (%)
Figure 38. South America Infectious Diseases Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 39. South America Hospital-Acquired Infection Market Revenue and Forecasts To 2028 (US$ MN)
Figure 40. South America Catheter-acquired Tract Infection Market Revenue and Forecasts To 2028 (US$ MN)
Figure 41. South America Urinary Tract Infections & Others Market Revenue and Forecasts To 2028 (US$ MN)
Figure 42. South America Neurology Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 43. South America Orthopedics Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 44. South America General Surgery Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 45. South America Others Market Revenue and Forecasts to 2028 (US$ Mn)
Figure 46. South America Medical Device Coating Market Revenue Overview, by Country, 2021 (US$ Million)
Figure 47. South America Medical Device Coating Market Revenue and Forecasts to 2028, By Country (%)
Figure 48. Brazil: Medical Device Coating Market Revenue and Forecasts to 2028 (US$ Million)
Figure 49. Argentina: Medical Device Coating Market Revenue and Forecasts to 2028 (US$ Million)
Figure 50. Rest of South America: Medical Device Coating Market Revenue and Forecasts to 2028 (US$ Million)
- Covalon Technologies Ltd
- Harland Medical Systems Inc
- Hydromer Inc
- Kisco Ltd
- Koninklijke DSM NV
- Surmodics Inc
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the SAM medical device coating market.
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the SAM medical device coating market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth SAM market trends and outlook coupled with the factors driving the medical device coating market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution