North America Visual Analytics Market to Reach US$ 1288.1 Mn at CAGR of 13.1% in 2025

The North America Visual analytics market is expected to grow from US$ 858.1 Mn in 2017 to US$ 2279.8 Mn by the year 2025. This represents a CAGR of 13.1% from the year 2018 to 2025.

Visual Analytics is defined as the science of analytical reasoning, coupled with interactive visual interfaces. Visual analytics solutions assist the business owners to present the complex data in visual form and gain insights into the complex problems. Visual Analytics solutions also enable users to generate impactful visualizations and assists in identifying new opportunities in the business. In the current market scenario, volume and flow of data have increased significantly, which has influenced the growth of North America visual analytics market. Large organizations are actively focusing on adoption of robust visual analytics tools as they deal with a massive amount of data. Large organizations utilize visual analytics procedure and tools to analyze the massive amounts of data to gain insights and make decisions to achieve the long term objectives. Visual Analytics is gaining popularity among various industry verticals such as BFSI, IT & Telecom, and retail, among others. With the changing consumer preferences, various end-user enterprises are adopting visual analytics solutions as it provides them to get an update in real time and keep in pace with the changing consumer demands. Therefore, the growing volumes of data, increasing focus towards gaining insights to make informed decisions are the major factors that are expected to drive the growth of North America visual analytics market in future.

The US presents a massive opportunity in the field of visual analytics. Majority of the companies in the country that have already implemented visual analytics, and other companies have vision and strategy to implement the visual analytics technology. Moreover, the US has the most important financial market in the world and one of the largest stock exchange. The data splurge in the country is owing to the presence of several tech & financial institutions. The US is an economically advanced country and the hub of the world’s biggest technology giants. Also, the US has deep integration of IoT based connected devices, that generates a considerable amount of digital data every second. The developments in the field of Big Data, Business Intelligence (BI) and other associated technologies are further expected to propel the growth of North America visual analytics software adoptions by various industry verticals for performing different business functions. A high concentration of technological industry verticals in the US augurs good for the growth of the visual analytics market in the country. The figure given below highlights the revenue share of Mexico in the North American visual analytics market in the forecast period:

Exhibit: Mexico in North America Visual Analytics Market Revenue and Forecasts to 2025 (US$ Bn)

NORTH AMERICA VISUAL ANALYTICS MARKET – SEGMENTATION

North America Visual Analytics Market by Deployment Model

• Cloud

• On-Premise

North America Visual Analytics Market by Business Function

• Sales and Marketing

• Operations

• Finance

• Supply Chain

• Information Technology

• CRM

• Human Resources

• Others

North America Visual Analytics Market by Vertical

• Retail & Consumer Goods Market

• IT & Telecom

• BFSI

• Manufacturing

• Energy & Utilities

• Others

• Healthcare

• Government

North America Visual Analytics Market by Country

• U.S.

• Canada

• Mexico

North America Visual Analytics Companies

• ADVIZOR SOLUTIONS, INC.

• ALTERYX, INC.

• IBM CORPORATION

• MICROSTRATEGY INCORPORATED

• ORACLE CORPORATION

• QLIK TECHNOLOGIES INC

• SAP SE

• SAS INSTITUTE INC.

• Tableau Software

• TIBCO SOFTWARE INC.

North America Visual Analytics Strategic Insights

Strategic insights for the North America Visual Analytics provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

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North America Visual Analytics Report Scope

Report Attribute	Details
Market size in 2017	US$ 858.1 Million
Market Size by 2025	US$ 2279.8 Million
Global CAGR (2018 - 2025)	13.1%
Historical Data	2015-2016
Forecast period	2018-2025
Segments Covered	By Deployment Model On-Premises Cloud By Business Function Sales and Marketing Operations Finance Supply Chain Information Technology CRM Human Resources By Vertical Retail & Consumer Goods IT & Telecom BFSI Manufacturing Energy & Utilities Healthcare Government
Regions and Countries Covered	North America US Canada Mexico
Market leaders and key company profiles	SAS INSTITUTE INC. IBM CORPORATION ORACLE CORPORATION Tableau Software TIBCO SOFTWARE INC. SAP SE ALTERYX, INC. MICROSTRATEGY INCORPORATED QLIK TECHNOLOGIES INC ADVIZOR SOLUTIONS, INC.

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North America Visual Analytics Regional Insights

The geographic scope of the North America Visual Analytics refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.