North America Toothpaste Market

The toothpaste market in North America is expected to grow from US$ 6,260.18million in 2021 to US$ 8,210.32 million by 2028. It is estimated to grow at a CAGR of 4.0% from 2021 to 2028.

Dental Issues in Geriatric and Paediatric Population

There is an increase in the number of children experiencing dental problems, which is expected to fuel the market growth significantly. Furthermore, the growth of the geriatric population is heightening the demand for toothpaste as this age group is extremely vulnerable to several tooth issues such as tooth decay, gum diseases, and tooth cavity. According to the US Department of Health & Human Services, around 1 of 5 (20%) children aged 5 to 11 years have at least one untreated decayed tooth. Moreover, 1 of 7 (13%) teenagers aged 13 to 19 years have at least one untreated decayed tooth. In addition to this, almost all adults (96%) aged 65 years or above have had a cavity; 1 in 5 have untreated tooth decay.

The rising consumer awareness concerning oral health backed by a large number of government initiatives can be favorable for the toothpaste market over the next few years. The improved consumption rate of sugary foods and beverages, combined with the urban lifestyles, have been a considerable growth booster in the toothpaste market. Furthermore, the size of the US herbal toothpaste market has been blooming on account of the increasing preference for specific toothpaste for certain dental diseases. Dental whitening has appeared as one of the major toothpaste market trends over the years, which companies are capitalizing on by launching new and unique flavors. As a result, toothpaste has become an essential requisite to maintain oral health and hygiene. Owing to this, toothpaste has garnered the highest market share in the oral care market.  

Market Overview

North America includes economies such as the US, Canada, and Mexico. The US is one of the largest consumers of toothpaste. Toothpaste is a necessary part of a consumer’s daily oral care routine. According to the Health, United States, 2019 report, there are 13.2% of children aged 5–19 years with untreated dental caries, and 25.9% of adults aged 20–44 years with untreated dental caries, which can lead to tooth infection. Also, many people suffer from sensitive teeth. In the US, people give high importance to dental health and hygiene owing to which the consumption of tooth care products, including toothpaste, is significantly high. According to the second annual Dental Industry Report from the ADA Health Policy Institute, dental spending has reached a historic high of US$ 136 billion or 3.7% of total health spending in the US in 2018. Brushing with fluoride toothpaste is one of the most important practices for good oral health. Thus, the rising awareness of oral hygiene is creating demand for toothpaste. According to a new international study led by McGill researchers recently published in the Journal of Clinical Periodontology, infected and inflamed gums may result in higher rates of complications and more fatal outcomes for individuals diagnosed with COVID-19. The study also reveals that gum diseases may be linked to a higher risk of COVID-19 consequences, such as ICU admission and death. These findings further highlight the importance of good oral health in the prevention and management of COVID-19 complications. 

Additionally, the growing consumer preference for natural products is creating the demand for natural toothpaste. In North America, toothpaste is available in several brands and variants. The major toothpaste brands from the region include Crest, Colgate, Sensodyne, Aquafresh, Aim, and Tom’s of Maine. The players operating in the toothpaste market focus on launching innovative products. For instance, in 2019, Crest, a toothpaste brand owned by Procter & Gamble expanded their line of gum health-focused toothpaste with Crest Gum and Sensitivity. The brand targeted the gum line to provide clinically healthier gums and fast sensitivity relief, thereby providing growth opportunities for the toothpaste market in the region.

North America Toothpaste Market Revenue and Forecast to 2028 (US$ Million)

North America Toothpaste Strategic Insights

Strategic insights for the North America Toothpaste provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Toothpaste Report Scope

North America Toothpaste Regional Insights

The geographic scope of the North America Toothpaste refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

North America Toothpaste Market Segmentation

The North America toothpaste market is segmented into type, end user, distribution channel, and country.

• Based on by type, the North America toothpaste market is segmented into sensitivity, whitening, herbal/natural, smokers, and medicated. The whitening segment registered the largest market share in 2021.
• Based on end user, the North America toothpaste market is bifurcated into adults and kids. Adults segment registered a larger market share in 2021. 
• Based on by base type, the North America toothpaste market is bifurcated into gel-based and non-gel-based. The non-gel based segment held a larger market share in 2021. 
• Based on distribution channel, the North America toothpaste market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and drug stores/pharmacies.
• Based on country, the market is segmented into the US, Canada, and Mexico. The US dominated the market share in 2021.   

3M; Beverly Glen Laboratories, Inc; Colgate-Palmolive Company; GlaxoSmithKline plc.; Henkel AG & COMPANY, KGAA; Procter & Gamble; Sunstar Suisse S.A; The Himalaya Drug Company; and Unilever are the leading companies operating in the toothpaste market in the region.