North America Stand Mixer Market

The North America stand mixer market is expected to grow from US$ 572.05 million in 2021 to US$ 807.64 million by 2028; it is estimated to grow at a CAGR of 5.1% from 2021 to 2028.

Currently, the bakery sector holds high growth potential and is anticipated to garner a prominent position in the food processing industry. This growth is attributed to the increasing demand for bakery items due to busy lifestyle of consumers and their inclination toward ready-to-eat convenience foods containing high nutritional values. Many new commercial establishments such as hotels, cafes, and restaurants are being set up, and they require many appliances, such as stand mixers, to efficiently perform their daily operations. This emergence of new commercial establishments is leading to an increase in the purchase of stand mixers.

Further, one of the most important advantages of a stand mixer is that it allows for hands-free baking and prepping. These mixers are used for various applications, such as to whip potatoes and cream and butter, process food, grind cheese and breadcrumbs, make homemade pasta, knead dough for pizza and bread, mix batter, and make ice cream. Due to the convenience and various advantages offered by these stand mixers in making different products, they are increasingly used in baking and cooking. Cooking meals at home is becoming increasingly popular. Many people are exploring new recipes and techniques at homes. More people are getting involve in baking activities when they have extra time. Many clinical psychologists have also expressed that cooking can be a great stress reviler. Growing interest among the masses in baking and cooking activities is resulting in the high use of stand mixers. Moreover, people's interest in baking and cooking has propelled significantly during the lockdowns imposed due to the COVID-19 pandemic. The closure of different food outlets during the lockdown has also raised people's interest in home cooking, which propelled the stand mixers market in North America.

North America is one of the worst affected economies due to the COVID-19 pandemic. The unprecedented rise in the number of COVID-19 cases across the US and Canada and the subsequent lockdown of numerous manufacturing facilities in the countries have negatively influenced the growth of the various markets. People started to look for new activities to spend time at home during the lockdown; baking piqued the interest of many people. The market is reviving on account of the government's significant measures, such as vaccination drives. Various industries are also overcoming the challenges related to the supply chain of their raw materials. Many players are resuming pre-pandemic investment plans as businesses gain confidence in stabilizing economies and anticipate increased demand. This is expected to provide the impetus for the market growth in North America.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. Thus, the North America stand mixer market is expected to grow at a good CAGR during the forecast period.

North America Stand Mixer Market Revenue and Forecast to 2028 (US$ Million)

North America Stand Mixer Market Segmentation

By Type

• Tilt-Head
• Bowl-Lift

By End User

•  Residential
• Commercial

By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Other Distribution Channel

By Country

•  North America
  • US
  • Canada
  • Mexico

Companies Mentioned

• De’Longhi Appliances S.r.l                    
• Whirlpool Corporation                          
• Koninklijke Philips N.V.                        
• Breville Group Limited                         
• SMEG S.p.A.                                        
• Hobart                        
• Ankarsrum Kitchen AB                         
• Kenwood Limited                                
• Hamilton Beach Brands Holding Company  

North America Stand Mixer Strategic Insights

Strategic insights for the North America Stand Mixer provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Stand Mixer Report Scope

North America Stand Mixer Regional Insights

The geographic scope of the North America Stand Mixer refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.