North America Social Media Management Market

Historic Data: 2020-2021   |   Base Year: 2022   |   Forecast Period: 2023-2028

Analysis - by Component (Solution and Service), Deployment (On-Premise and Cloud-based), Enterprise Size [Small and Medium Enterprises (SMEs) and Large Enterprises], Application (Sales and


No. of Pages: 149    |    Report Code: BMIRE00026331    |    Category: Technology, Media and Telecommunications

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North America Social Media Management Market
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The North America social media management market is expected to reach US$ 25562.7 million by 2028 from US$ 6874.1 million in 2022; it is estimated to grow at a CAGR of 24.5%from 2022 to 2028.

 

The competition continues to affect business profit margins, and companies are constantly looking for technological solutions to maximize their productivity and reduce costs while maintaining an edge in the competition. Businesses need to integrate demographic, competitive, and business information and customer data to discover the intricacies of outperforming their competitors. Organizations focus on analyzing sales and various marketing aspects to identify gaps.

 

They demand lower prices, better quality, and faster delivery of products and services. Thus, advanced social media analytics is being incorporated to help achieve market goals. Therefore, social media management solutions help analyze unstructured social data to respond to dynamic market conditions and achieve high sales and operational profitability. For instance, in June 2022, Google Marketing Platform introduced Ads Creative Studio, a unified solution to create an advertisement that allows for building compelling experiences for audio, display, and video ads. Ads creative studio enables customers to develop and innovate advertisements with an interactive, easy-to-use user interface.

 

Further, organizations retrieve huge amounts of information about customer sentiments about their brands and strategize their marketing and sales activities. In addition, businesses use social media management solutions to enhance their market presence and gain a competitive edge by analyzing the competition and consumer behavior from social media platforms. Thus, this results in the rise of the use of social media management solutions for businesses, which, in turn, supports the North America social media management market. Therefore, the market is expected to grow at a promising CAGR during the forecast period.

 

North America Social Media Management Market Revenue and Forecast to 2028 (US$ Million)  

 

 

North America Social Media Management Market Segmentation      

 

The North America social media management market is segmented based on component, deployment, organization size, application, vertical, and country. Based on component, the market is bifurcated into solutions and services. The solution segment led the market with a higher market share in 2022.

 

Based on deployment, the market is bifurcated into cloud-based and on-premise. The cloud-based segment led the market with a higher market share in 2022.

 

Based on organization size, the market is bifurcated into SMEs and large enterprises. The large enterprises segment led the market with a higher market share in 2022.

 

Based on application, the market is segmented into sales and marketing management, customer experience management, competitive intelligence, and risk management and fraud detection. The sales and marketing management segment had the highest market share in 2022.

 

Based on vertical, the market is segmented into BFSI, retail, healthcare, IT and telecommunications, media and entertainment, and others. The BFSI segment led the market with the highest market share in 2022.

 

Based on Country, the market is segmented into the US, Canada, and Mexico. The US led the market with the highest market share in 2022.

 

The key companies operating in the North America social media management market are Adobe; IBM Corporation; Google LLC; Oracle Corporation; Salesforce.com, Inc.; HubSpot, Inc.; Zoho Corporation Pvt. Ltd.; Meltwater; Brandwatch; and Sprout Social, Inc. These companies are functioning in the market and are contributing substantial revenues to the North America social media management market.


North America Social Media Management Strategic Insights

Strategic insights for the North America Social Media Management provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

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North America Social Media Management Report Scope

Report Attribute Details
Market size in 2022 US$ 6874.1 Million
Market Size by 2028 US$ 25562.7 Million
Global CAGR (2022 - 2028) 24.5%
Historical Data 2020-2021
Forecast period 2023-2028
Segments Covered By Component
  • Solution and Service
By Deployment
  • On-Premise and Cloud-based
By Enterprise Size
  • Small and Medium Enterprises
  • Large Enterprises
By Application
  • Sales and Marketing Management
  • Customer Experience Management
  • Competitive Intelligence
  • Risk Management and Fraud Detection
By Vertical
  • IT and Telecom
  • BFSI
  • Healthcare
  • Media and Entertainment
  • Retail
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Market leaders and key company profiles
  • Adobe.
  • IBM Corporation.
  • Google LLC.
  • Oracle Corporation.
  • Salesforce.com,inc.
  • HubSpot,Inc.
  • Zoho Corporation Pvt.Ltd.
  • Meltwater.
  • Brandwatch.
  • Sprout Social,Inc.
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    North America Social Media Management Regional Insights

    The geographic scope of the North America Social Media Management refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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    The List of Companies - North America Social Media Management Market

    1. Adobe.
    2. IBM Corporation.
    3. Google LLC.
    4. Oracle Corporation.
    5. Salesforce.com,inc.
    6. HubSpot,Inc.
    7. Zoho Corporation Pvt.Ltd.
    8. Meltwater.
    9. Brandwatch.
    10. Sprout Social,Inc.
    Frequently Asked Questions
    How big is the North America Social Media Management Market?

    The North America Social Media Management Market is valued at US$ 6874.1 Million in 2022, it is projected to reach US$ 25562.7 Million by 2028.

    What is the CAGR for North America Social Media Management Market by (2022 - 2028)?

    As per our report North America Social Media Management Market, the market size is valued at US$ 6874.1 Million in 2022, projecting it to reach US$ 25562.7 Million by 2028. This translates to a CAGR of approximately 24.5% during the forecast period.

    What segments are covered in this report?

    The North America Social Media Management Market report typically cover these key segments-

    • Component (Solution and Service)
    • Deployment (On-Premise and Cloud-based)
    • Enterprise Size (Small and Medium Enterprises, Large Enterprises)
    • Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection)
    • Vertical (IT and Telecom, BFSI, Healthcare, Media and Entertainment, Retail)

    What is the historic period, base year, and forecast period taken for North America Social Media Management Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the North America Social Media Management Market report:

  • Historic Period : 2020-2021
  • Base Year : 2022
  • Forecast Period : 2023-2028
  • Who are the major players in North America Social Media Management Market?

    The North America Social Media Management Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Adobe.
  • IBM Corporation.
  • Google LLC.
  • Oracle Corporation.
  • Salesforce.com,inc.
  • HubSpot,Inc.
  • Zoho Corporation Pvt.Ltd.
  • Meltwater.
  • Brandwatch.
  • Sprout Social,Inc.
  • Who should buy this report?

    The North America Social Media Management Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the North America Social Media Management Market value chain can benefit from the information contained in a comprehensive market report.