North America Set Top Box (STB) Market

Historic Data: 2017-2018   |   Base Year: 2019   |   Forecast Period: 2020-2027

Analysis By Product (Cable, Satellite, IPTV, and Others) and Content Quality (Standard Definition (SD), High-Definition (HD), and 4K)


No. of Pages: 107    |    Report Code: TIPRE00020071    |    Category: Electronics and Semiconductor

North America Set Top Box (STB) Market
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Market Introduction

A set-top box (STB), also referred to colloquially as a cable box, is an information system that typically includes a TV tuner input and shows the output of a TV set and an external signal source, converting the source signal into material in a format that can then be shown on a TV screen or other display device. They are found in, among other applications of, cable television, satellite television, and over-the-air television networks. A device that connects to your TV makes it possible for you to use a telephone line or cable to access the Internet and exchange electronic mail on your TV. Increase in digital entertainment penetration among rural and urban populations across the region is one of the main factors influencing the market growth positively. Increased consumer knowledge of rapid technological developments and the comparison between quality, features, pricing, and benefits has been seen in the region, especially among the urban population. Regional development has been positively impacted by the emergence of major set-top box vendors in countries such as the US and Canada. In addition, in developing countries, rising prominence of global Over-the-top service providers—such as Netflix, and Amazon Prime Video—is expected to accelerate growth exponentially. Technical transformations in set-top box and strict government initiatives for mandating digitalization of cable TV are among the other major factors driving the growth of the North America set top box (STB) market.

Furthermore, in case of COVID-19, North America is highly affected specially the US. Favorable government policies to boost innovation and reinforce infrastructure capabilities, North America have the highest acceptance and development rate of emerging technologies. Any impact on industries is therefore projected to have a negative influence on the region's economic development. Millions of Americans sit at home in the midst of the COVID-19 crisis and turn to their TVs as a primary source of news, information and entertainment. Cable news network viewing rose by 73 percent versus the same week in 2019. This rise tends to be powered by viewing, with increases of 102 percent and nearly 82 percent compared to the same week in 2019. Thus, this has created a huge demand on the set-top box market across the region. However, owing the nation-wide lockdown across major economies such as United States and Canada in the North America the region, the manufacturing of the same has being negatively impacted. Moreover, the supply chain of the set-top box market has also been adversely affected from both local and international players. Thus, owing to the above-mentioned factors set-top market is said to be negatively affected owing to the outbreak of the corona virus across the region.


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North America Set Top Box (STB) Strategic Insights

Strategic insights for the North America Set Top Box (STB) provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

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North America Set Top Box (STB) Report Scope

Report Attribute Details
Market size in 2019 US$ 4,556.5 Million
Market Size by 2027 US$ 5,112.1 Million
Global CAGR (2020 - 2027) 1.6 %
Historical Data 2017-2018
Forecast period 2020-2027
Segments Covered By Product
  • Cable
  • Satellite
  • IPTV
By Content Quality
  • Standard Definition
  • High-Definition
  • 4K
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Market leaders and key company profiles
  • Advanced Digital Broadcast SA
  • Altech UEC
  • CommScope
  • COSHIP
  • Huawei Technologies Co., Ltd
  • Humax
  • Kaonmedia Co., Ltd.
  • Sagemcom
  • Skyworth Group Co., Ltd.
  • Technicolor SA
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    North America Set Top Box (STB) Regional Insights

    The geographic scope of the North America Set Top Box (STB) refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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    Market Overview and Dynamics

    The North America set top box (STB) market is expected to grow from US$ 4,556.5 million in 2019 to US$ 5,112.1 million by 2027; it is estimated to grow at a CAGR of 1.6 % from 2020 to 2027. Growing penetration of HD channels and growing adoption of satellite cable and smart TVs is expected to upsurge the North America set top box (STB) market. Satellite TVs are among most significant applications of set-top boxes. The implementation of show-recording facility that allows viewers to record their shows in real-time and view them later, depending on their convenience is one of the key developments brought in satellite TVs. Further, the high demand for high-definition (HD) picture quality is also influencing the growth of the set-top box market in the North America. HD set-top boxes are equipped with both HD channels and standard (SD) channels. Thus, the launch of smart TVs and HD channels has led to a rise in digital TV watching, which, in turn, would fuel the growth of the North America set-top box market in the coming years. 

    Key Market Segments

    In terms of product, the cable segment accounted for the largest share of the North America set top box (STB) market in 2019. In terms of content quality, the high-definition (HD) segment held a larger market share of the North America set top box (STB) market in 2019.

    Major Sources and Companies Listed

    A few major primary and secondary sources referred to for preparing this report on the North America set top box (STB) market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Advanced Digital Broadcast SA; Altech UEC; CommScope; COSHIP; Huawei Technologies Co., Ltd; Humax; Kaonmedia Co., Ltd.; Sagemcom; Skyworth Group Co., Ltd.; Technicolor SA.

    Reasons to buy report

    • To understand the North America set top box (STB) market landscape and identify market segments that are most likely to guarantee a strong return
    • Stay ahead of the race by comprehending the ever-changing competitive landscape for North America set top box (STB) market
    • Efficiently plan M&A and partnership deals in North America set top box (STB) market by identifying market segments with the most promising probable sales
    • Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form North America set top box (STB) market
    • Obtain market revenue forecast for market by various segments from 2020-2027 in North America region.

    North America Set Top Box (STB) Market Segmentation

    North America Set Top Box (STB) Market - By Product

    • Cable
    • Satellite                         
    • IPTV            
    • Others

    North America Set Top Box (STB) Market -

    By Content Quality

    • Standard Definition (SD)
    • High-Definition (HD)
    • 4K

    North America Set Top Box (STB) Market - By Country

    • US
    • Canada
    • Mexico

    North America Set Top Box (STB) Market - Company Profiles

    • Advanced Digital Broadcast SA
    • Altech UEC
    • CommScope
    • COSHIP
    • Huawei Technologies Co., Ltd
    • Humax
    • Kaonmedia Co., Ltd.                            
    • Sagemcom 
    • Skyworth Group Co., Ltd. 
    • Technicolor SA

    The List of Companies - North America Set Top Box (STB) Market

    1. Advanced Digital Broadcast SA
    2. Altech UEC
    3. CommScope
    4. COSHIP
    5. Huawei Technologies Co., Ltd
    6. Humax
    7. Kaonmedia Co., Ltd.
    8. Sagemcom 
    9. Skyworth Group Co., Ltd. 
    10. Technicolor SA
    Frequently Asked Questions
    How big is the North America Set Top Box (STB) Market?

    The North America Set Top Box (STB) Market is valued at US$ 4,556.5 Million in 2019, it is projected to reach US$ 5,112.1 Million by 2027.

    What is the CAGR for North America Set Top Box (STB) Market by (2020 - 2027)?

    As per our report North America Set Top Box (STB) Market, the market size is valued at US$ 4,556.5 Million in 2019, projecting it to reach US$ 5,112.1 Million by 2027. This translates to a CAGR of approximately 1.6 % during the forecast period.

    What segments are covered in this report?

    The North America Set Top Box (STB) Market report typically cover these key segments-

    • Product (Cable, Satellite, IPTV)
    • Content Quality (Standard Definition, High-Definition, 4K)

    What is the historic period, base year, and forecast period taken for North America Set Top Box (STB) Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the North America Set Top Box (STB) Market report:

  • Historic Period : 2017-2018
  • Base Year : 2019
  • Forecast Period : 2020-2027
  • Who are the major players in North America Set Top Box (STB) Market?

    The North America Set Top Box (STB) Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Advanced Digital Broadcast SA
  • Altech UEC
  • CommScope
  • COSHIP
  • Huawei Technologies Co., Ltd
  • Humax
  • Kaonmedia Co., Ltd.
  • Sagemcom
  • Skyworth Group Co., Ltd.
  • Technicolor SA
  • Who should buy this report?

    The North America Set Top Box (STB) Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the North America Set Top Box (STB) Market value chain can benefit from the information contained in a comprehensive market report.

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