North America Probiotic Infant and Child Formula Market

The probiotic infant and child formula in North America is expected to grow from US$ 1,056.37 million in 2022 to US$ 2,305.41 million by 2028. It is estimated to grow at a CAGR of 13.9% from 2022 to 2028. 

Surge in Working Women Population 

Breastmilk is the ideal food for infants as it is safe, clean, and contains antibodies that help protect against many common childhood illnesses. Breastmilk provides the child with all the energy and nutrients that are required for the first few months after birth, and it continues to provide up to half or more of a child’s nutritional needs. According to various surveys and reports, breastfeeding is declining for various reasons, including women's participation in the labor force. Similarly, another survey of 500 mothers was conducted in Canada, where 20% of the women stopped breastfeeding after returning to work. Thus, the increased participation of women in the labor force is reducing breastfeeding and is driving the demand for probiotic infant and child formulas. According to the CDC, 17% of babies are supplemented with formula during the first two days of life, and ~35% of babies older than 6 months are fed breastmilk and formula. Thus, the rise in the number of women participating in the labor force is driving the growth of the North America probiotic infant and child formula market. 

Market Overview 

North America is one of the biggest regional probiotic infant and child formula markets across the region. Probiotic infant and child formula is composed of various nutrients, including carbohydrates, fats, proteins, vitamins, and minerals, and is given for the baby's overall development. These products are specifically designed for infants below one year of age and children under six years of age. According to an estimate by US Census Bureau, in the US, the population of children under the age of five was ~24.8 million in 2022 and is expected to grow to 25.2 million by 2030. The rising number of births propels the demand for probiotic infant and child formulas in North America. 

North America Probiotic Infant and Child Formula Market Revenue and Forecast to 2028 (US$ Million)

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North America Probiotic Infant and Child Formula Strategic Insights

Strategic insights for the North America Probiotic Infant and Child Formula provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Probiotic Infant and Child Formula Report Scope

North America Probiotic Infant and Child Formula Regional Insights

The geographic scope of the North America Probiotic Infant and Child Formula refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

North America Probiotic Infant and Child Formula Market Segmentation 

The North America probiotic infant and child formula market is segmented into type, distribution channel, and country. 

Based on type, the market is segmented into infant formula (0-1 year) and growing-up formula (1-6 years). The growing-up formula (1-6 years) segment registered the larger market share in 2022. Based on distribution channel , the market is segmented into online and offline. The offline segment held the larger market share in 2022. Based on country, the market is segmented into US , Canada and Mexico. Russia dominated the market share in 2022. Nestlé S.A. ; HiPP GmbH & Company Vertrieb KG ; Abbott Laboratories and Mead Johnson & Company, LLC are the leading companies operating in the probiotic infant and child formula in the region.