North America Prepared Flour Mixes Market

Market Introduction

The North America prepared flour mixes market is a highly fragmented market with the presence of considerable regional and local players providing numerous solutions for companies investing in the market arena. Various bakery products, such as rolls, bread, buns, cookies, wafers, cakes, biscuits, and crackers, are staple foods of a majority of the populace in North America. The countries in these regions are also known to have the highest number of gluten-intolerant populations. The populace in these regions is shifting to gluten-free dietary lifestyles on a large scale. Gluten is a protein that is majorly found in four grains, namely, rye, wheat, barley, and triticale (crossbreed). Its main purpose is to offer elasticity to the dough, which is further utilized to produce a product line by imparting a chewy texture and maintaining its shape. However, this protein is not suitable for every consumer, resulting in several health-related issues. Therefore, companies are focusing on manufacturing and marketing a line of gluten-free products, as they witness a demand for it from consumers suffering from gluten-intolerance. The increasing consumer inclination toward gluten-free bakery products, such as cakes, bread, and pastries, on account of mounting health concerns, is likely to drive the prepared flour mix market's growth over the forecast period. These products help prevent various diseases, including heart diseases, obesity, cancer, and metabolic syndromes. Consequently, the rise in demand for gluten-free products and new product launches by several organizations are expected to drive the growth of the prepared flour mixes market in the near future.

North America is one of the worst affected economies due to the COVID-19 pandemic. The US recorded the highest number of COVID-19 confirmed cases in the region than Mexico and Canada. The unprecedented rise in the number of COVID-19 cases across the US and Canada along with the subsequent lockdown of manufacturing facilities in the countries have negatively influenced the growth of the food & beverages industry. However, with the reopening of several growth markets in the region, vaccination development, and initiatives taken by various governments to support economic and industrial growth, the demand for prepared flour mixes is anticipated to grow at a steady pace in the coming years.

Market Overview and Dynamics

The prepared flour mixes market in North America is expected to grow from US$ 4,263.49 million in 2021 to US$ 6,453.92 million by 2028; it is estimated to grow at a CAGR of 6.1% from 2021 to 2028. Fortification is adding certain functional ingredients to prepared flour mixes to enhance their therapeutic and nutritional content. The increased consumption of bakery products, such as cakes, bread, cookies, and pastries, among consumers show considerable potential for micronutrient enrichment of bakery products. Due to the ease of access to the target market, fortification of prepared flour mixes is essential. Nowadays, consumers across the region are becoming more conscious about the quality of their food, and, as a result, manufacturers are concentrating on fortifying bakery products with new functional and bioactive substances in addition to essential nutrition. However, the taste of fortified flour mixes could be a problem for bakery products manufacturers. Hence, they are focusing on creating new recipes with the help of technology so that there is only a minor difference in the taste of bakery products after fortification. The market demand for prepared flour mixes is likely to grow in the near future as they are easily fortified with natural ingredients to boost the nutritional profile. The demand for fortification has increased significantly in recent years due to the increased prevalence of micronutrient deficiency disorders among people and the lack of micronutrients in food, leading to severe malnutrition.     

Key Market Segments

Based on category, the conventional segment accounted for the largest share of the North America prepared flour mixes market in 2020. Based on application, the breads segment accounted for the largest share of the North America prepared flour mixes market in 2020.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the North America prepared flour mixes market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report include AB Mauri; Puratos; Lesaffre; Archer Daniels Midland Company; General Mills, Inc.; and Kerry Group.

Reasons to buy report

• To understand the North America prepared flour mixes market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive landscape for North America prepared flour mixes market
• Efficiently plan M&A and partnership deals in North America prepared flour mixes market by identifying market segments with the most promising probable sales
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form North America prepared flour mixes market
• Obtain market revenue forecast for market by various segments from 2019-2028 in North America region.

North America Prepared Flour Mixes Market Segmentation

North America Prepared Flour Mixes Market – By Category

• Gluten-Free
• Conventional

North America Prepared Flour Mixes Market – By Application

• Breads
• Cakes
• Others

North America Prepared Flour Mixes Market – By Country

• US
• Canada
• Mexico

North America Prepared Flour Mixes Market – Company Profiles

• AB Mauri
• Puratos
• Lesaffre
• Archer Daniels Midland Company
• General Mills, Inc.
• Kerry Group

North America Prepared Flour Mixes Strategic Insights

Strategic insights for the North America Prepared Flour Mixes provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Prepared Flour Mixes Report Scope

North America Prepared Flour Mixes Regional Insights

The geographic scope of the North America Prepared Flour Mixes refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.