North America PR Analytics Software Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Deployment (On-Premise and Cloud-Based) and Organization Size (Small and Medium Enterprises and Large Enterprises)
The PR analytics software market in North America is expected to grow from US$ 1,678.31 million in 2021 to US$ 3,130.55 million by 2028; it is estimated to grow at a CAGR of 9.3% from 2021 to 2028.
Nowadays, with digital world of communications, it is important that businesses possess a strong online presence to stand out among their competitors. More customers are increasingly turning to the online platform to do their research before deciding. Online PR has become highly important in generating leads, building brand relationships with blogs & social media, and attracting new talent. Thus, organizations should adopt social media platforms and other digital channels to achieve their communication objectives. Further, several businesses are looking to interact with their target audience online. Online PR agencies combine the best of traditional PR, focusing on new trends in content marketing and social media marketing. Social media helps in gathering a better amount of data. In addition, most companies are looking for this online and social media communications approach. For instance, in July 2020, the top earned media platform released the media contact database by Critical Mention, Inc. When paired with radio, social media, and online news monitoring, the new launch is one of the company's most significant tools allowing customers to use a formidable, earned media suite. The advancement in technology has brought immense growth in public relations tools. Online platforms and social media are heavily exploited as public relations tools and therefore boosting the market growth. The demand for such tools is increasing as these are helping in the marketing campaigns of multiple organizations. Therefore, with the use of social media platforms, companies can organize low-cost campaigns and get more information for analytics purposes. Therefore, the demand for PR analytics software will increase with the growing use of online and social media platforms.
North America is one of the most critical regions for the uptake and development of new technologies due to favorable government policies to boost innovation, the presence of a robust industrial base, and high purchasing power, especially in developed countries, such as the US and Canada. In 2020, the COVID-19 outbreak had negatively affected the PR analytics software market in the North America due to the company budget cut. The low growth is mainly due to economic slowdown across countries due to the COVID-19 outbreak and its measures. Many companies are not investing in organizing campaigns or in a new advertisement. Therefore, the PR industry is negatively affected in the region during the pandemic. In 2021, however, digital PR communications have been helping the PR agencies. Organizations are focusing on new advertisements and gaining insights in consumer preferences. The PR industry in this region is expected to witness robust expansion in the coming years, which is likely to reflect on the North America PR analytics software market.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America PR analytics software market. The North America PR analytics software market is expected to grow at a good CAGR during the forecast period.
North America PR Analytics Software Market Revenue and Forecast to 2028 (US$ Million)
North America PR Analytics Software Market Segmentation
North America PR Analytics Software Market – By Deployment
- Cloud-Based
- On-Premise
North America PR Analytics Software Market – By Organization Size
- Small and Medium Enterprises
- Large Enterprises
North America PR Analytics Software Market, by Country
- US
- Canada
- Mexico
North America PR Analytics Software Market - Companies Mentioned
- Agility PR Solutions LLC
- Cision US Inc.
- Critical Mention, Inc
- Meltwater
- Muck Rack
- Newswire
- Onclusive, Inc
- TVEyes Inc
Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 North America PR Analytics Software Market – By Deployment
1.3.2 North America PR Analytics Software Market – By Organization Size
1.3.3 North America PR Analytics Software Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America PR Analytics Software Market Landscape
4.1 Market Overview
4.2 North America PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. North America PR Analytics Software Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Growing Usage of Digital Communications
5.1.2 Rising Number of Internet Users
5.2 Market Restraints
5.2.1 Risk Involved in Public Relation Promotions
5.3 Market Opportunities
5.3.1 Significant Rise in Cloud-based Software
5.4 Future Trends
5.4.1 PR Strategy Making Using Big Data
5.5 Impact Analysis of Drivers and Restraints
6. PR Analytics Software Market – North America Analysis
6.1 North America PR Analytics Software Market Overview
6.2 North America PR Analytics Software Market Forecast and Analysis
7. North America PR Analytics Software Market Analysis – By Deployment
7.1 Overview
7.2 North America PR Analytics Software, by Deployment (2020 and 2028)
7.3 Cloud-based
7.3.1 Overview
7.3.2 Cloud-based: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)
7.4 On-Premise
7.4.1 Overview
7.4.2 On-premise: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)
8. North America PR Analytics Software Market – By Organization Size
8.1 Overview
8.2 North America PR Analytics Software, by Organization Size (2020 and 2028)
8.3 Small and Medium Enterprises (SMEs)
8.3.1 Overview
8.3.2 SMEs: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)
8.4 Large Enterprises
8.4.1 Overview
8.4.2 Large Enterprises: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)
9. North America PR Analytics Software Market – Country Analysis
9.1 Overview
9.1.1 North America: PR Analytics Software Market- by Country
9.1.1.1 US: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.1.1 US: PR Analytics Software Market- by Deployment
9.1.1.1.2 US: PR Analytics Software Market- By Organization Size
9.1.1.2 Canada: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.2.1 Canada: PR Analytics Software Market- by Deployment
9.1.1.2.2 Canada: PR Analytics Software Market- By Organization Size
9.1.1.3 Mexico: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.3.1 Mexico: PR Analytics Software Market- by Deployment
9.1.1.3.2 Mexico: PR Analytics Software Market- By Organization Size
10. North America PR Analytics Software Market - COVID-19 Impact Analysis
10.1 North America
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 Merger and Acquisition
12. Company Profiles
12.1 Agility PR Solutions LLC
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Critical Mention, Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Meltwater
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Muck Rack
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Onclusive, Inc.
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 TVEyes Inc.
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 CISION US INC.
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Newswire
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Glossary
LIST OF TABLES
Table 1. North America PR Analytics Software Market, Revenue and Forecast, 2019–2028 (US$ Mn)
Table 2. US: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 3. US: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)
Table 4. Canada: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 5. Canada: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)
Table 6. Mexico: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 7. Mexico: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)
Table 8. Glossary of Terms, North America PR Analytics Software Market
LIST OF FIGURES
Figure 1. North America PR Analytics Software Market Segmentation
Figure 2. North America PR Analytics Software Market Segmentation - Country
Figure 3. North America PR Analytics Software Market Overview
Figure 4. North America PR Analytics Software Market, By Deployment
Figure 5. North America PR Analytics Software Market, By Organization Size
Figure 6. North America PR Analytics Software Market, By Country
Figure 7. North America: PEST Analysis
Figure 8. North America PR Analytics Software Market Ecosystem Analysis
Figure 9. Expert Opinion
Figure 10. North America PR Analytics Software Market Impact Analysis of Drivers and Restraints
Figure 11. North America PR Analytics Software Market, Forecast and Analysis (US$ Mn)
Figure 12. North America PR Analytics Software Market Revenue Share, by Deployment (2020 and 2028)
Figure 13. North America Cloud-based: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)
Figure 14. North America On-premises: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)
Figure 15. North America PR Analytics Software Market Revenue Share, by Organization Size (2020 and 2028)
Figure 16. North America SMEs: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)
Figure 17. North America Large Enterprises: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)
Figure 18. North America: PR Analytics Software Market, by Key Country– Revenue (2020) (US$ Million)
Figure 19. North America: PR Analytics Software Market Revenue Share, by Country (2020 and 2028)
Figure 20. US: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. Canada: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 22. Mexico: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Impact of COVID-19 Pandemic in North America Country Markets
- Agility PR Solutions LLC
- Cision US Inc.
- Critical Mention, Inc
- Meltwater
- Muck Rack
- Newswire
- Onclusive, Inc
- TVEyes Inc
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America PR analytics market
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the North America PR analytics market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth North America market trends and outlook coupled with the factors driving the PR analytics market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution