North America Powersports Market

The powersports market in North America is expected to grow from US$ 13,046.99 million in 2021 to US$ 16,164.40 million by 2028; it is estimated to grow at a CAGR of 3.1% from 2021 to 2028.

Four-wheel all-terrain vehicles (ATVs) are in high demand among consumers in North America. This is pushing ATV manufacturers to include a four-wheel-drive system as an optional feature or as a full-time option. Microfiber couplings recognize the requirement of a four-wheel-drive system in real time. The popularity of such new four-wheel ATVs is increasing in different North American countries. The Canadian Council of Snowmobile Organization holds sporting competitions every year. In addition, several major ATV and UTV manufacturers are hosting racing championships, which is expected to boost demand for these utility vehicles. The US has been experiencing an increase in recreational parks for ATV rides. Recreational options have been created on public lands in the country by adding miles to over 19 national recreational routes. ATVs are also widely used in the armed services, including the military and police agencies, where they are heavily used for transportation in isolated places. Thus, the rising demand for ATVs in recreational, sporting, and military applications is one of the primary factors driving the powersports market growth in North America.

With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America powersports market at a notable CAGR during the forecast period.

North America Powersports

Market Revenue and Forecast to 2028 (US$ Million)

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North America Powersports Strategic Insights

Strategic insights for the North America Powersports provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Powersports Report Scope

North America Powersports Regional Insights

The geographic scope of the North America Powersports refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

North America Powersports Market Segmentation  

The North America powersports market is segmented into type and country. Based on type, the market is segmented into all-terrain vehicles, side-by-side, and motorcycles. The motorcycles segment led the market with the largest share in 2020. Based on country, the North America powersports market is segmented into the US, Canada, and Mexico. The US held the largest market share in 2020.

American Honda Motor Company, Inc.; American Landmaster; ARCTIC CAT; BRP; Hisun Motors Corp., USA; Kawasaki Motors Corp; Polaris Inc.; Suzuki Motor USA; Volcon ePowersports; and Yamaha Motor Corporation are among the leading companies in the North America powersports market.