North America Poultry Feed Market

Market Introduction

The US, Canada, and Mexico are the key economies in North America. The upswing in the consumption of poultry products among consumers is boosting the poultry feed market in this region. With the increasing concerns over health and fitness, the demand for protein-rich food, such as eggs and chicken, has increased. According to the United States Department of Agriculture (USDA), the US poultry industry is one of the largest poultry meat producers and exporters across the world. In the US, the consumption of poultry meat (broilers, other chicken, and turkey) is comparatively higher than beef or pork consumption, which is contributing significantly to the growth of the US poultry feed market.  Poultry production continues to thrive in North America. Players operating in this market are focusing on providing high-quality poultry feed products with improved performance. For instance, in October 2021, Cargill introduced poultry feed with essential oils for healthy flocks and maximized egg production. The company claims that its new products, Nutrena and NatureWise formulas, will boost backyard chickens' overall wellness and productivity. It also claims that natural essential oils present in the feed will promote egg weight, size, and production. Another animal health and nutrition company, Alltech, launched a new poultry feed additive in November 2018, which aids in optimizing gut form and function. All these happenings demonstrate aggressive efforts of manufactures that are projected to boost the regional market in the near future.

The COVID-19 pandemic negatively impacted the demand for poultry feed in North America, as it caused significant disruptions in manufacturing and raw material sourcing. These undesirable circumstances resulted in disruptions in poultry consumption, which created significant challenges for the broiler industry in the region. Reduced food-service consumption caused rapid changes in chicken demand, resulting in decreased poultry production. According to the US Department of Agriculture (USDA), egg production totaled 8.81 billion in June 2020, down by 4% from last year in the US. In the country, chicken meat export got discontinued due to emerging risks of contracting COVID-19. However, the market is reviving due to government's growing measures, such as vaccination drives. With an improved economic outlook and easing COVID-19-related production problems, the demand for poultry feed is expected to improve in the coming years.

Market Overview and Dynamics

The poultry feed market in North America is expected to grow from US$ 23,676.04 million in 2021 to US$ 28,270.57 million by 2028; it is estimated to grow at a CAGR of 2.6% from 2021 to 2028. Increasing demand for fortified poultry feed products; poultry feed products are fortified with optimal levels of calcium, phosphorus, minerals, and vitamins. Feed fortification will decrease mortality and increase bone strength. Feed fortification has a positive effect on bone strength which leads to a reduction of bone fractures. Probiotic fortification of a feed helps to improve growth performance, animal immunity, and overall poultry performance. The poultry feed is fortified with synthetic amino acids is to reduce the use of crude protein, such as soybean, meal in poultry diets. In addition to contributing to protein-rich feedstuff substitution, amino acids can also positively impact animal metabolism. There is an increase in interest in such dietary intervention that could address the protein deficit by lowering dependence on soybean. The import of soybean could be significantly reduced through the use of feed-grade amino acids. The fluctuation in soybean prices is also expected to boost the need for feed-grade amino acids in poultry feed. Hence, increasing demand for fortified poultry feed products would emerge as a trend in the North America poultry feed market in the coming years.

Key Market Segments

Based on poultry type, the North America poultry feed market is segmented into broilers, layers, turkeys, and others. In 2020, the broiler

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Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the poultry feed market in North America are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are ADM; Alltech.; Cargill, Incorporated.; Charoen Pokphand Foods PCL; De Heus Animal Nutrition.; Kent Corporation; Land O'Lakes, Inc.; and SHV Holdings; among others.

Reasons to buy report

• To understand the North America poultry feed market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive landscape for North America poultry feed market
• Efficiently plan M&A and partnership deals in North America poultry feed market by identifying market segments with the most promising probable sales
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form North America poultry feed market
• Obtain market revenue forecast for market by various segments from 2021-2028 in North America region.

NORTH AMERICA POULTRY FEED MARKET SEGMENTATION

By Poultry Type

• Broilers
• Layers
• Turkeys
• Others

By Form

• Pellets
• Crumbles
• Mashed
• Others

By

Category

• Organic
• Conventional

By Country

• US
• Canada
• Mexico

North America Poultry Feed Strategic Insights

Strategic insights for the North America Poultry Feed provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Poultry Feed Report Scope

North America Poultry Feed Regional Insights

The geographic scope of the North America Poultry Feed refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.