North America Personal Lubricants Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Lubricant Type (Water-Based, Silicone-Based, and Oil-Based) and Distribution Channel (E-Commerce, Drug Stores, and Others)
Market Introduction
Personal lubricants refers to gels or liquids that are used and applied by males or females during sexual intercourse to eliminate friction, reduce pain and enhance pleasure. These lubricants are prominently used to curb vaginal dryness and chaffing and are considered to be the most effective and easiest remedies.
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Market Overview and Dynamics
The North America personal lubricants market is expected to reach US$ 1,079.28 million by 2028 from US$ 506.76 million in 2021; it is estimated to grow at a CAGR of 11.4% during 2021–2028. Key factors driving the market growth are the availability of personal lubricants in multiple varieties and the increasing adoption of sex toys across North America. However, the availability of alternatives for personal lubricants restricts the market growth.
A surge in the number of adult shops, and the availability of personal lubricant products in pharmacies and online retail stores indicate a shift in attitude toward such products. In North America, regional and international manufacturers are offering different products under various brands. The rising adoption of online shopping is making these products easily accessible for customers. Various online retail platforms, such as Amazon.com, offer separate and dedicated segments for related products. Thus, the easy availability of personal lubricants and the increasing number of e-commerce platforms boost the adoption of personal lubricants. Online or e-commerce platforms allow customers to hide their identities while purchasing such products. They are also readily available in local stores and online retail stores. Personal lubricants have significant applications in sex toy usage. The manufacturers are focusing on the use of technology to enhance the capabilities of the personal lubricant products and associated markets. The growing number of product launches contributes to the spread of awareness about them among the population. In January 2020, OhMiBod launched BlueMotion NEX|3, a Bluetooth-enabled and application-controlled vibrating ring for couples. This new functionality enables users to listen to music on their mobile phones while enjoying the rhythm and beat of songs through their vibrator.
In 2020, North America experienced an exponential rise in the number of COVID-19 cases. Governments in this region implemented quarantine and travel restrictions to curb the spread of COVID-19; however, such measures jeopardized industrial operations, including those of pharmaceuticals. In addition to the temporary shuttering of manufacturing units in some countries, the pharmaceuticals industry faced severe consequences of supply chain disruptions. The effects of COVID-19 on human sexualities have been intensively discussed on both mass media (press, radio, and television) and social media (Facebook, YouTube, Instagram, and Twitter; Döring & Walter, 2020). For example, the New York Times ran “Coronavirus and Sex: Questions and Answers” (Gunter, 2020) and VICE Magazine reported “How Sex Workers are Dealing with Coronavirus” (Pringels, 2020); moreover, a new group “LGBTI COVID-19 Response” was founded on Facebook. This is gratifying because issues of sexual and reproductive health and rights, and sexual well-being should be taken seriously in times of crisis, as they are closely related to overall health and quality of life. Adam and Eve, a company with franchised locations across North America and an online store, reported a 30% increase in online sales in March and April 2020, over the sales reported in the same months in 2019. Other big companies that conduct most of their sales activities online also saw an uptick. Ella Paradis, an online boutique that offers products necessary to improve intimate relationships, including over 2,000 quality brands and adult personal lubricants, released their end-of-year report focused on consumer behavior and sex life changes amid the COVID-19 pandemic. The survey mainly included the US-based consumers with age ranging from 20 to 60; it reported a 10% increase in the use of personal lubricants during COVID-19. Thus, the COVID-19 pandemic is estimated to have a positive impact on the performance of the personal lubricant industry.
Key Market Segments
The North America personal lubricants market, based on product, has been segmented into water-based, silicone-based, and oil-based. The water-based segment is likely to hold the largest share of the market in 2021. Moreover, the same segment is anticipated to register the highest CAGR during the forecast period, due to their incumbent usage, high consumption, and product innovation.
The North America personal lubricants market, by application, is segmented into e-commerce, drug stores, and others. In 2021, the e-commerce segment is likely to hold the largest share of the market. It is also expected to register the fastest CAGR in the market during 2021–2028.
Major Sources and Companies Listed
A few of the primary and secondary sources associated with this report on the North America personal lubricants market are the World Health Organization (WHO), Sex Information & Education Council of Canada (SIECCAN), and National Institute of Public Health of Mexico (INSP).
Reasons to buy the report
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NORTH AMERICA PERSONAL LUBRICANTS MARKET SEGMENTATION
By Lubricant Type
- E-Commerce
- Drug Stores
- Others
- US
- Canada
- Mexico
By Company profiles
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 North America Personal Lubricants Market – By Lubricant Type
1.3.2 North America Personal Lubricants Market – By Distribution Channel
1.3.3 North America Personal Lubricants Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Personal Lubricants Market – Market Landscape
4.1 Overview
4.2 PEST Analysis
4.2.1 North America PEST Analysis
4.3 Experts Opinion
5. Personal Lubricants Market–North America Analysis
5.1 North America Personal Lubricants Market Revenue Forecast and Analysis
6. Personal Lubricants Market – Key Market Dynamics
6.1 Market Drivers
6.1.1 Availability of Products in Multiple Varieties
6.1.2 Rise in Awareness About Sex-Related Products
6.2 Market Restraints
6.2.1 Disadvantages of Personal Lubricants and Availability of Alternative Products
6.3 Market Opportunities
6.3.1 Increasing Footprints in Developing Economies
6.4 Future Trends
6.4.1 Increasing Adoption of Sex Toys
6.5 Impact Analysis of Drivers and Restraints on Market
7. Personal Lubricants Market Revenue and Forecasts To 2028– by Lubricant Type
7.1 Overview
7.2 Personal Lubricants Market, By Product 2021 & 2028 (%)
7.3 Water-Based
7.3.1 Overview
7.3.2 Water-Based: Personal Lubricants Market Revenue and Forecasts to 2028(US$ Mn)
7.3.3 Silicone-Based
7.3.3.1 Overview
7.3.3.2 Silicone-Based: Personal Lubricants Market Revenue and Forecasts to 2028(US$ Mn)
7.3.4 Oil-Based
7.3.4.1 Overview
7.3.4.2 Oil-Based: Personal Lubricants Market Revenue and Forecasts to 2028(US$ Mn)
8. Personal Lubricants Market Revenue and Forecasts To 2028 – Distribution Channel
8.1 Overview
8.2 Personal Lubricants Market Share by Distribution Channel 2021 & 2028 (%)
8.3 E-commerce
8.3.1 Overview
8.3.2 E-commerce: Market Revenue and Forecast to 2028 (US$ Mn)
8.3.3 Drug Stores
8.3.3.1 Overview
8.3.3.2 Drug Stores: Market Revenue and Forecast to 2028 (US$ Mn)
8.3.4 Others
8.3.4.1 Overview
8.3.4.2 Others: Market Revenue and Forecast to 2028 (US$ Mn)
9. Personal Lubricants Market – North America Analysis
9.1 North America: Personal Lubricants Market
9.1.1 Overview
9.1.2 North America: Personal Lubricants Market – Revenue and Forecast to 2028 (USD Million)
9.1.3 North America: Personal Lubricants Market, by Lubricant Type, 2019–2028 (USD Million)
9.1.4 North America: Personal Lubricants Market, by Distribution Channel, 2019–2028 (USD Million)
9.1.5 North America: Personal Lubricants Market, by Country, 2021 & 2028 (%)
9.1.6 US: Personal Lubricants Market – Revenue and Forecast to 2028 (USD Million)
9.1.6.1 US: Personal Lubricants Market – Revenue and Forecast to 2028 (USD Million)
9.1.6.2 US: Personal Lubricants Market, by Lubricant Type, 2019–2028 (USD Million)
9.1.6.3 US: Personal Lubricants Market, by Distribution Channel, 2019–2028 (USD Million)
9.1.7 Canada: Personal Lubricants Market – Revenue and Forecast to 2028 (USD Million)
9.1.7.1 Canada: Personal Lubricants Market – Revenue and Forecast to 2028 (USD Million)
9.1.7.2 Canada: Personal Lubricants Market, by Lubricant Type, 2019–2028 (USD Million)
9.1.7.3 Canada: Personal Lubricants Market, by Distribution Channel, 2019–2028 (USD Million)
9.1.8 Mexico: Personal Lubricants Market – Revenue and Forecast to 2028 (USD Million)
9.1.8.1 Mexico: Personal Lubricants Market – Revenue and Forecast to 2028 (USD Million)
9.1.8.2 Mexico: Personal Lubricants Market, by Lubricant Type, 2019–2028 (USD Million)
9.1.8.3 Mexico: Personal Lubricants Market, by Distribution Channel, 2019–2028 (USD Million)
10. Impact of COVID-19 Pandemic on North America Personal Lubricants Market
10.1 North America: Impact Assessment of COVID-19 Pandemic
11. Personal Lubricants Market–Industry Landscape
11.1 Overview
12. Company Profiles
12.1 Lovehoney Group Ltd.
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Mayer Laboratories, Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 LIFESTYLES HEALTHCARE PTE LTD
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Church & Dwight, Inc.
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Reckitt Benckiser Group Plc
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Sliquid, LLC
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 BioFilm, Inc.
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Uberlube Inc
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 The Yes Yes Company Ltd.
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Trigg Laboratories
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
13.1 About the Insight Partners
13.2 Glossary of Terms
LIST OF TABLES
Table 1. North America Personal Lubricants Market, by Lubricant Type– Revenue and Forecast to 2028 (USD Million)
Table 2. North America Personal Lubricants Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 3. US Personal Lubricants Market, by Lubricant Type – Revenue and Forecast to 2028 (USD Million)
Table 4. US Personal Lubricants Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 5. Canada Personal Lubricants Market, by Lubricant Type – Revenue and Forecast to 2028 (USD Million)
Table 6. Canada Personal Lubricants Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)
Table 7. Mexico Personal Lubricants Market, by Lubricant Type – Revenue and Forecast to 2028 (USD Million)
Table 8. Mexico Personal Lubricants Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 9. Recent Growth Strategies in the Personal Lubricants Market
Table 10. Glossary of Terms, Personal Lubricants Market
LIST OF FIGURES
Figure 1. Personal Lubricants Market Segmentation
Figure 2. Personal Lubricants Market, By Country
Figure 3. North America Personal Lubricants Market Overview
Figure 4. Water-Based Segment Held Largest Share of Lubricant type Segment in Personal Lubricants Market
Figure 6. North America Personal Lubricants Market- Leading Country Markets (USD Million)
Figure 7. North America PEST Analysis
Figure 8. Experts Opinion
Figure 9. North America Personal Lubricants Market– Revenue Forecast and Analysis – 2021- 2028
Figure 10. Personal Lubricants Market Impact Analysis of Drivers and Restraints
Figure 11. Personal Lubricants Market, by Product 2021 & 2028 (%)
Figure 12. Water-Based: Personal Lubricants Market Revenue and Forecasts to 2028(US$ Mn)
Figure 13. Silicone-Based: Personal Lubricants Market Revenue and Forecasts to 2028(US$ Mn)
Figure 14. Oil-Based: Personal Lubricants Market Revenue and Forecasts to 2028(US$ Mn)
Figure 15. Personal Lubricants Market Share by Distribution Channel 2021 & 2028 (%)
Figure 16. E-commerce: Market Revenue and Forecasts To 2028 (US$ Mn)
Figure 17. Drug Stores: Market Revenue and Forecasts To 2028 (US$ Mn)
Figure 18. Others: Market Revenue and Forecasts To 2028 (US$ Mn)
Figure 19. North America: Personal Lubricants Market, by Key Country – Revenue (2021) (USD Million)
Figure 20. North America Personal Lubricants Market Revenue and Forecast to 2028 (USD Million)
Figure 21. North America: Personal Lubricants Market, by Country, 2021 & 2028 (%)
Figure 22. US: Personal Lubricants Market – Revenue and Forecast to 2028 (USD Million)
Figure 23. Canada: Personal Lubricants Market – Revenue and Forecast to 2028 (USD Million)
Figure 24. Mexico: Personal Lubricants Market – Revenue and Forecast to 2028 (USD Million)
Figure 25. Impact of COVID-19 Pandemic in North American Country Markets
- Lovehoney Group Ltd.
- Mayer Laboratories, Inc.
- LIFESTYLES HEALTHCARE PTE LTD
- Church & Dwight, Inc.
- Reckitt Benckiser Group Plc
- Sliquid, LLC
- BioFilm, Inc.
- Uberlube Inc
- The Yes Yes Company Ltd.
- Trigg Laboratories
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