North America Personal Lubricants Market

Market Introduction

Personal lubricants refers to gels or liquids that are used and applied by males or females during sexual intercourse to eliminate friction, reduce pain and enhance pleasure. These lubricants are prominently used to curb vaginal dryness and chaffing and are considered to be the most effective and easiest remedies.

North America Personal Lubricants Strategic Insights

Strategic insights for the North America Personal Lubricants provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Personal Lubricants Report Scope

North America Personal Lubricants Regional Insights

The geographic scope of the North America Personal Lubricants refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

The North America personal lubricants market is expected to reach US$ 1,079.28 million by 2028 from US$ 506.76 million in 2021; it is estimated to grow at a CAGR of 11.4% during 2021–2028. Key factors driving the market growth are the availability of personal lubricants in multiple varieties and the increasing adoption of sex toys across North America. However, the availability of alternatives for personal lubricants restricts the market growth.

A surge in the number of adult shops, and the availability of personal lubricant products in pharmacies and online retail stores indicate a shift in attitude toward such products. In North America, regional and international manufacturers are offering different products under various brands. The rising adoption of online shopping is making these products easily accessible for customers. Various online retail platforms, such as Amazon.com, offer separate and dedicated segments for related products. Thus, the easy availability of personal lubricants and the increasing number of e-commerce platforms boost the adoption of personal lubricants. Online or e-commerce platforms allow customers to hide their identities while purchasing such products. They are also readily available in local stores and online retail stores. Personal lubricants have significant applications in sex toy usage. The manufacturers are focusing on the use of technology to enhance the capabilities of the personal lubricant products and associated markets. The growing number of product launches contributes to the spread of awareness about them among the population. In January 2020, OhMiBod launched BlueMotion NEX|3, a Bluetooth-enabled and application-controlled vibrating ring for couples. This new functionality enables users to listen to music on their mobile phones while enjoying the rhythm and beat of songs through their vibrator.

In 2020, North America experienced an exponential rise in the number of COVID-19 cases. Governments in this region implemented quarantine and travel restrictions to curb the spread of COVID-19; however, such measures jeopardized industrial operations, including those of pharmaceuticals. In addition to the temporary shuttering of manufacturing units in some countries, the pharmaceuticals industry faced severe consequences of supply chain disruptions. The effects of COVID-19 on human sexualities have been intensively discussed on both mass media (press, radio, and television) and social media (Facebook, YouTube, Instagram, and Twitter; Döring & Walter, 2020). For example, the New York Times ran “Coronavirus and Sex: Questions and Answers” (Gunter, 2020) and VICE Magazine reported “How Sex Workers are Dealing with Coronavirus” (Pringels, 2020); moreover, a new group “LGBTI COVID-19 Response” was founded on Facebook. This is gratifying because issues of sexual and reproductive health and rights, and sexual well-being should be taken seriously in times of crisis, as they are closely related to overall health and quality of life. Adam and Eve, a company with franchised locations across North America and an online store, reported a 30% increase in online sales in March and April 2020, over the sales reported in the same months in 2019. Other big companies that conduct most of their sales activities online also saw an uptick. Ella Paradis, an online boutique that offers products necessary to improve intimate relationships, including over 2,000 quality brands and adult personal lubricants, released their end-of-year report focused on consumer behavior and sex life changes amid the COVID-19 pandemic. The survey mainly included the US-based consumers with age ranging from 20 to 60; it reported a 10% increase in the use of personal lubricants during COVID-19. Thus, the COVID-19 pandemic is estimated to have a positive impact on the performance of the personal lubricant industry.

Key Market Segments

The North America personal lubricants market, based on product, has been segmented into water-based, silicone-based, and oil-based. The water-based segment is likely to hold the largest share of the market in 2021. Moreover, the same segment is anticipated to register the highest CAGR during the forecast period, due to their incumbent usage, high consumption, and product innovation.

The North America personal lubricants market, by application, is segmented into e-commerce, drug stores, and others. In 2021, the e-commerce segment is likely to hold the largest share of the market. It is also expected to register the fastest CAGR in the market during 2021–2028.

Major Sources and Companies Listed

A few of the primary and secondary sources associated with this report on the North America personal lubricants market are the World Health Organization (WHO), Sex Information & Education Council of Canada (SIECCAN), and National Institute of Public Health of Mexico (INSP).

Reasons to buy the report

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• Channelize resources by focusing on the ongoing programs undertaken by the different countries within the North America personal lubricants market.

NORTH AMERICA PERSONAL LUBRICANTS MARKET SEGMENTATION

By Lubricant Type

• Water-Based
• Silicone-Based
• Oil-Based

By Distribution Channel

• E-Commerce
• Drug Stores
• Others

By Country

• US
• Canada
• Mexico

By Company profiles

• Lovehoney Group Ltd.
• Mayer Laboratories, Inc.
• LIFESTYLES HEALTHCARE PTE LTD
• Church & Dwight, Inc.
• Reckitt Benckiser Group Plc
• Sliquid, LLC
• BioFilm, Inc.
• Uberlube Inc
• The Yes Yes Company Ltd.
• Trigg Laboratories