North America Oats Market

The North America oats market size is expected to grow from US$ 1,448.56 million in 2022 to US$ 1,780.22 million by 2028; it is estimated to register a CAGR of 3.5% from 2022 to 2028.

Market Introduction

Oats is a cereal crop widely consumed in the form of flakes, oatmeal, and groats in various application industries. The growth of the North America oats market growth is fueled by determinants such as the wide application scope of oats and health benefits associated with the consumption of oats. The market is expected to grow in the upcoming years owing to the surging demand for gluten-free and organic oats and the rising requirement for oats in the personal care industry. However, the availability of substitutes for oat is hampering the market's growth.

Based on form, the flakes segment held the largest market share in 2022, whereas the flour segment is expected to register the highest CAGR during the forecast period. Oat flakes are a type of oats that are specifically processed to cook quickly. They are incredibly versatile and can be found in a variety of recipes or food products. In addition, oat flakes can be used in cereals, baked goods, and muesli. They can also be consumed cold as muesli, heated as oat porridge, or used as an ingredient in baked goods. Further, there are various types of oat flakes based on the manufacturing procedure. For instance, large leaf flakes, such as those seen in muesli, are produced from whole grains, whereas small leaf flakes are made from crushed oats, and they swell faster if soaked. Thus, the growing use of flakes in various food items and beverages would boost the oats market growth for the flakes segment during the forecast period.

North America Oats Strategic Insights

Strategic insights for the North America Oats provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Oats Report Scope

North America Oats Regional Insights

The geographic scope of the North America Oats refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

The changing consumer preference has always been a significant factor in influencing the food & beverages industry. Continuous shifts in consumer preferences are propelling food manufacturers to introduce dairy-free, gluten-free, organic, and vegan diets products that meet the dietary needs of various consumers. The rising trend of gluten-free and organic food products, especially in western countries, is boosting the North America oats market growth significantly. With the rise in heart disease, diabetes, and obesity, people across the North America have become more health and fitness concerned, providing organic and gluten-free oats a promising growth.

Furthermore, key companies in the oats industry are launching gluten-free and natural oats and focusing more on advertising and product packaging. They are highly concerned about meeting the demand from potential customers all over the North America. For instance, in January 2021, Glanbia Ireland expanded its oat portfolio to include OatStanding Hydrolysed Oat Flour to help producers meet the demand for gluten-free, natural, and functional oat products.

Key Market Segments

Based on nature, the North America oats market is segmented into gluten-free and conventional. In 2022, the conventional segment held a larger market share, whereas the gluten-free segment is projected to register a higher CAGR during the forecast period. Oats are naturally gluten-free, and their consumption can be safe for people who have celiac disease or gluten intolerance. Increasing incidence of celiac disease and surging sensitivity to gluten among consumers have produced a strong demand for gluten-free products. As gluten-free oats are high in critical vitamins, fiber, minerals, and antioxidant plant components, they are used in breakfast cereals, baked goods, and snack foods. These uses boost the oats market growth for the gluten-free segment. Furthermore, gluten-free oats have a low calorific content and a low glycemic index, making them a popular choice among dieters. Oats are an excellent choice for people who want to minimize their gluten intake while also ingesting fewer calories.

Major Sources and Companies Listed

A few major primary and secondary sources referred to while preparing the report on the North America oats market are paid databases (Factiva), publications, Hoovers, investor presentations, newsletters, sec archives, annual reports, and other information available on the public domain. Avena Foods, Ltd.; Glanbia plc; Grain Millers, Inc.; Lantmännen; Richardson International Limited; American International Foods, Inc.; Small Valley Milling; Emerson Milling Ltd.; Buffalo Creek Mills; and Highland Milling, LLC. are among the major players operating in the market.

Reasons to Buy Report

• Progressive industry trends in the North America oats market to help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the North America oats market from 2022 to 2028
• Estimation of the demand for oats in North America
• Recent developments to understand the competitive market scenario and the demand for oats in North America
• Market trends and outlook, and drivers and restraints governing the growth of the North America oats market
• Decision-making process by understanding strategies that underpin commercial interest with regard to the market growth
• North America oats market size at various nodes of market
• Detailed overview and segmentation of the market, as well as its dynamics in the industry
• North America oats market size in various countries with promising growth opportunities

The "North America Oats Market Forecast to 2028" is a specialized and in-depth study of the food & beverages industry, focusing on the North America oats market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The North America oats market is segmented based on process, category, nature, form, and application. Based on category, the market is segmented into organic and conventional. In 2022, the conventional segment held a larger market share, whereas the organic segment is expected to register a higher CAGR during the forecast period. By process, the North America oats market is segmented into rolled and steel-cut. Based on nature, the North America oats market is bifurcated into gluten-free and conventional. By form, the market is divided into flakes, flour, and others. Based on application, the North America oats market is segmented into food and beverages, animal feed, personal care, and others.