North America Natural Food Colors Market

The natural food colors market in North America is expected to grow from US$ 476.20 million in 2022 to US$ 736.50 million by 2028. It is estimated to grow at a CAGR of 7.5% from 2022 to 2028.

Increasing Consumer Proclivity Towards Clean Label Products 

Many people believe that food and beverage products are healthier only when they have a label with recognizable ingredients. The food and beverage industry has entered a phase of clean label products, which has led manufacturers to adopt natural food colors in order to gain a competitive edge. Clean label products also attract more number of customers, as they are more comfortable in consuming products with known ingredients. Other factors such as increasing health awareness and increasing spending power of consumers have also created a rise in food with natural ingredients and clean label products. According to Clean Label Alliance, a minimum of 75% people are ready to pay high prices for clean label products. This can be attributed to the fact that these products are minimally processed, eco-friendly and organic. The market for natural food colors is expected to grow during the forecast period, as there has been a constantly growing consumer preference for clean label products. Consumers proclivity towards clean labelled products are rising due to the rise in health awareness and food adulteration. This results in consumers looking to the labels before purchasing any products. This factor is expected to be a crucial driver for the demand growth of natural food colors.

Market Overview

The North America natural food color market is segmented into US, Canada and Mexico. The utilization of natural food colors is anticipated to rise in the North America region due to rising awareness of natural and clean label products. The Clean Label Alliance report showed that about 75 % of customers are willing to pay more for clean labels and natural products. Also, the stringent regulations introduced by the US Food and Drug Administration (FDA) on the approval of artificial food colors and ban on several food colors such as Red 40, Yellow 5 and Blue 1, along with exemption for certification for naturally derived colors, is expected to boost the natural food colors market in North America.

The food colorants are significantly utilized in beverage industry, as food processing leads to loss of color. The increasing production and demand of liquid refreshments, including carbonated soft drinks, energy drinks, fruit beverages and sports beverages, is anticipated to increase the demand for natural food colors. Moreover, North America is home to several multi-national food and beverage companies, such as PepsiCo, Inc., Campbell Soup Company, Mondelēz International, ConAgra Foods, General Mills, Inc. and Pepperidge Farm. These companies utilize natural food colors for the production of beverages, snacks, sauces and bakery products. According to Natural Food Colors Food Association (NATCOL), North America's consumer request for natural solutions and products with natural colorants was 58% in 2019-2020. The rising traction of snacks, fast foods and salads amongst youth population of the North America, along with rising increasing awareness of clean label food is expected to drive the demand of natural food color market.

 North America Natural Food Colors Market Revenue and Forecast to 2028 (US$ Million)

North America Natural Food Colors Strategic Insights

Strategic insights for the North America Natural Food Colors provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Natural Food Colors Report Scope

North America Natural Food Colors Regional Insights

The geographic scope of the North America Natural Food Colors refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

North America Natural Food Colors Market Segmentation

The North America natural food colors market is segmented into type, form, application and country. Based on type, the market is segmented into carmine, anthocyanins, caramel, curcumin, annatto, carotenoids, chlorophyll, and others. The carotenoids segment registered the largest market share in 2022.

• Based on form, the North America natural food colors market is segmented into liquid & gel and powder. The liquid & gel segment registered a larger market share in 2022.
• Based on application, the North America natural food colors market is segmented into bakery and confectionery, dairy and frozen desserts, beverages, sauces, dressings, and condiments, RTC and RTE products, meat, poultry and seafood, and others. The beverages segment registered the largest market share in 2022.
• Based on country, the market is segmented into US, Canada, and Mexico. US dominated the market share in 2022.
• Archer Daniels Midland Company, BASF SE, Döhler Group, DuPont, Givaudan S.A., Koninklijke DSM N.V., Naturex S.A., Oterra A/S, and Sensient Technologies Corporation are the leading companies operating in the natural food colors market in the region.