Expectant and nursing mothers require special protection for their and infants' health. Pregnancy and maternity are vulnerable for working women. They need adequate time to give birth, recover, and nurse their children. In this condition, maternity wear provides comfort and flexibility to women during or after pregnancy. Maternity wear consists of top wear, bottom wear, dresses and gowns, and innerwear. Many countries established federal and state laws to support pregnant working women. Since the Pregnancy Discrimination Act, it has become a norm for women to work during pregnancy. According to the US Census Bureau's 2018 American Community Survey (ACS), ~23.5 million women employees have children, and nearly two-thirds of them worked full-time throughout the year. Increasing disposable incomes of working women boosts their expenditure capacity. Maternity wear is also considered a part of fashion clothing. It increases fashion consciousness among working pregnant women. Therefore, the increase in the female working population facilitates the growth of the North America maternity wear market.
The North America maternity wear market is segmented into product type, distribution channel, and country. Based on product type, the North America maternity wear market is segmented into top wear, bottom wear, dresses and gowns, and innerwear. In 2020, the top wear segment held the largest share of the North America maternity wear market. Based on distribution channel, the North America maternity wear market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. In 2020, the supermarkets and hypermarkets segment held the largest share of the North America maternity wear market. Based on country, the North America maternity wear market is segmented into the US, Canada, and Mexico. The US contributed a substantial share of the market in 2020. Boob Design, Brunelli & Co. S.R.L, Gap Inc, H & M Hennes and Maurits, Isabella Oliver, Organic & More, Pinkblush Maternity, Seraphine, and Shaico Design Pvt. Ltd. are among the leading companies in the North America maternity wear market.
Strategic insights for the North America Maternity Wear provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
Report Attribute | Details |
---|---|
Market size in 2021 | US$ 2,390.19 Million |
Market Size by 2028 | US$ 3,479.86 Million |
Global CAGR (2021 - 2028) | 5.5% |
Historical Data | 2019-2020 |
Forecast period | 2022-2028 |
Segments Covered |
By Product Type
|
Regions and Countries Covered | North America
|
Market leaders and key company profiles |
The geographic scope of the North America Maternity Wear refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
The North America Maternity Wear Market is valued at US$ 2,390.19 Million in 2021, it is projected to reach US$ 3,479.86 Million by 2028.
As per our report North America Maternity Wear Market, the market size is valued at US$ 2,390.19 Million in 2021, projecting it to reach US$ 3,479.86 Million by 2028. This translates to a CAGR of approximately 5.5% during the forecast period.
The North America Maternity Wear Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the North America Maternity Wear Market report:
The North America Maternity Wear Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The North America Maternity Wear Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the North America Maternity Wear Market value chain can benefit from the information contained in a comprehensive market report.