North America Lead Generation Solution Market
No. of Pages: 100 | Report Code: TIPRE00024455 | Category: Technology, Media and Telecommunications
No. of Pages: 100 | Report Code: TIPRE00024455 | Category: Technology, Media and Telecommunications
North America is one of the most powerful economies as alone the US accounts around US$ 18.1 trillion worth nominal GDP in 2019, which is the largest by any country across the world to lead such value. The companies operating in the lead generation solution market in North America are providing solutions to many industries. Real estate is one of the fastest growing industries in the region. The industry in the US is extensively using lead generation techniques for business development activities, such as local search engine optimization (SEO); creating community pages; placing ads on Google; blogging; optimizing social media pages; and creating landing pages of buyers guide, property listing, and appointments page. Real Estate, renting, and leasing constitutes the largest sector of the US economy with the GDP value of around $2 trillion accounting for approx. 13% of the national GDP. The sector contributes to the economy in two fronts; the first being through consumer spending through rent and payment of household utilities, and the other being through residential investment that encompasses the construction of new housing units, broker fees, and residential remodeling. In addition, North America constitutes industries such as finance and insurance, healthcare, retail, and automotive that widely uses lead generation solutions for selling their products. Thus, the strong presence of various industries in the region is propelling the growth of the lead generation solution market in North America.
In case of COVID-19, North America is highly affected especially the US. The economic growth was slowed, which directly impacted various trading activities across the region. By the end of 2020, the US witnessed 140,000 job losses, and unemployment rate stood at 6.7%, clearly indicating that the economy was faltering. One of the biggest impacts of COVID-19 on the B2B industry was the cancellations of in-person meetings and trade shows. eMarketer highlights, a survey from Demand Gen Report in 2020, stated that almost 53% of US B2B marketers see trade shows and in-person meetings as an effective approach to drive the conversion of leads. Since number of trade shows and personal meetings decreased, this has had significant impacts on lead generation as well as sales. On the other hand, limited workforce strength, owing to the imposition of strict containment measures, led to rise of online meetings through platforms such as Zoom, Google Meet, and Cisco. Thus, lead generation software and services helped these online platforms to generate leads for many big and small companies. Decreased demand in sectors such as real estate, travel, and automotive hampered the market growth of lead generation software and services in North America. However, post-pandemic, the lead generation solution market is anticipated to see a promising growth.
Strategic insights for the North America Lead Generation Solution provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 1,224.68 Million |
| Market Size by 2028 | US$ 3,618.21 Million |
| Global CAGR (2021 - 2028) | 16.7% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Offering
|
| Regions and Countries Covered | North America
|
| Market leaders and key company profiles |
The geographic scope of the North America Lead Generation Solution refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
The North America lead generation solution market is expected to grow from US$ 1,224.68 million in 2021 to US$ 3,618.21 million by 2028; it is estimated to grow at a CAGR of 16.7% from 2021 to 2028. In North America, the finance and insurance sector is growing rapidly on a large scale. Rising per capita disposable income has led to increase in impulsive buying. As income has increased, various banks as well as nonbanking financial institutes and finance firms are willing to give loans for various purposes. Vehicle loan, education loan, personal loan, home loan, agriculture loan, gold loan, etc., are the types of loans offered to customers. Along with this, health insurance, vehicle insurance, term insurance, travel insurance, property insurance, etc., are the insurance types offered by insurance companies. Companies and firms can make use of lead generation software and services for approaching relevant customers with high conversion probability. The lead generation software and services help in collecting and generating leads based on parameters such as past loan history, credit score, salary, income, and assets. Based on various statistics and figures, companies can structure innovative plans and schemes for respective new segment of customers. For example, Hubspot’s Marketing Software helps in running successful campaigns, converting visitors to customers, and attracting only potential leads, thereby saving time wasted on every single visitor. Therefore, rising expansion of finance and insurance sector is expected to fuel the North America lead generation solution market growth in coming years.
In terms of offering, the software segment accounted for the largest share of the North America lead generation solution market in 2020. In terms of enterprise size, the large enterprises segment held a larger market share of the North America lead generation solution market in 2020.
A few major primary and secondary sources referred to for preparing this report on the North America lead generation solution market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are agilecrm.com; Belkins Inc.; Bitrix, Inc.; callboxinc.com; Cience Technologies; Cloudtask; DemandWorks Media; HubSpot, Inc.; Leadfeeder; Martal Group; PureB2B; TechTarget; and WebiMax.com.
The North America Lead Generation Solution Market is valued at US$ 1,224.68 Million in 2021, it is projected to reach US$ 3,618.21 Million by 2028.
As per our report North America Lead Generation Solution Market, the market size is valued at US$ 1,224.68 Million in 2021, projecting it to reach US$ 3,618.21 Million by 2028. This translates to a CAGR of approximately 16.7% during the forecast period.
The North America Lead Generation Solution Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the North America Lead Generation Solution Market report:
The North America Lead Generation Solution Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The North America Lead Generation Solution Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the North America Lead Generation Solution Market value chain can benefit from the information contained in a comprehensive market report.
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