North America Icing and Frosting Market

Historic Data: 2020-2021   |   Base Year: 2022   |   Forecast Period: 2023-2030

Analysis - by Type (Icing and Frosting), Category (Gluten-Free and Conventional), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)


No. of Pages: 102    |    Report Code: BMIRE00030500    |    Category: Food and Beverages

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North America Icing and Frosting Market

The North America icing and frosting market was valued at US$ 1,454.81 million in 2022 and is expected to reach US$ 1,921.25 million by 2030; it is estimated to register a CAGR of 3.5% from 2022 to 2030.

Rise in Interest in Home Baking Fuels North America Icing and Frosting Market



The growing interest in home baking has emerged as a significant driver for the icing and frostings market, catalyzing the demand for diverse, high-quality products. The rise of home baking is intricately tied to a broader cultural shift toward culinary creativity and do-it-yourself experiences. Inspired by popular baking shows and online tutorials, consumers are increasingly taking up baking as a recreational activity. This has led to a surge in demand for premium icing and frostings as home bakers seek to enhance their homemade treats' visual appeal and flavor complexity.

Moreover, the therapeutic and stress-relieving aspects of home baking have contributed to the surge in interest. Many individuals turned to baking for relaxation and creative expression during lockdowns and social distancing. This surge in baking as a therapeutic hobby has translated into a heightened demand for icing and frostings, as consumers aim to create visually appealing and indulgent desserts to share with family and friends. The desire for an enjoyable and fulfilling baking experience has driven consumers to explore various icing options, including unique flavors and decorative techniques.

The influence of social media platforms has played a pivotal role in the rising interest in home baking and, consequently, the demand for icing and frostings. The sharing culture on platforms such as Instagram and Pinterest has fueled a desire for aesthetically pleasing baked goods. Home bakers are motivated to experiment with different icing techniques to create visually stunning treats worthy of sharing online. This social media-driven trend has created a demand for premium and innovative icing products as consumers seek to replicate or create unique, shareable desserts.

Additionally, the personalization trend in home baking has significantly impacted the icing and frosting market. Home bakers increasingly seek customizable options to add a personal touch to their creations. This demand for tailor-made and unique icing solutions has prompted manufacturers to diversify their product offerings, providing a range of flavors, textures, and colors to cater to the varied preferences of home bakers. The desire for personalized baking experiences has thus become a driving force behind the increasing demand for icing and frostings, as consumers seek products that align with their specific creative visions and tastes.

North America Icing and Frosting Market Overview



The surge in demand for icing and frosting in North America can be attributed to several factors, including the growing trend of home baking and the increasing popularity of baking as a hobby. With more people spending time at home, especially during the COVID-19 pandemic, individuals turned to baking as a creative and comforting activity. This has increased demand for baking ingredients such as icing and frosting to enhance the visual appeal and taste of homemade treats.

The rise of social media platforms has fueled a culture of sharing aesthetically pleasing food content. Home bakers, influenced by the visually stunning creations shared on platforms like Instagram and Pinterest, seek high-quality and diverse icing and frosting options to elevate the presentation of their baked goods. This has spurred a demand for innovative and decorative icing products that cater to consumers' evolving tastes who want to showcase their culinary skills online.

The food industry has a broader trend toward premiumization, with consumers preferring higher-quality and artisanal products. This extends to baked goods, where individuals are willing to invest in premium ingredients, including specialized icing and frosting, to create a superior and indulgent culinary experience. Manufacturers and suppliers are responding to this demand by offering a more comprehensive range of premium and unique icing and frosting options in the North America market.

The North America market has witnessed a surge in interest in health-conscious and alternative baking. Consumers are exploring gluten-free, vegan, and low-sugar baking options, leading to a demand for icing and frosting products that align with these dietary preferences. Additionally, there is a focus on nostalgic and retro-inspired baking, with classic flavors and designs making a comeback. This combination of traditional and innovative baking trends contributes to North America's increasing demand for various icing and frosting options.

North America Icing and Frosting Market Revenue and Forecast to 2030 (US$ Million)



North America Icing and Frosting Market Revenue and Forecast to 2030 (US$ Million)
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North America Icing and Frosting Strategic Insights

Strategic insights for the North America Icing and Frosting provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

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North America Icing and Frosting Report Scope

Report Attribute Details
Market size in 2022 US$ 1,454.81 Million
Market Size by 2030 US$ 1,921.25 Million
Global CAGR (2022 - 2030) 3.5%
Historical Data 2020-2021
Forecast period 2023-2030
Segments Covered By Type
  • Icing and Frosting
By Category
  • Gluten-Free and Conventional
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Market leaders and key company profiles
  • Cake Craft Factory LLC
  • Conagra Brands Inc
  • Dixie's Cakes and More Inc
  • Dr. Oetker (UK) Ltd
  • General Mills Inc
  • Rich Products Corp
  • The Pillsbury Co LLC
  • The Purple Mixer Inc
  • The Simple Kitchen Oakville Inc
  • Wilton Brands LLC
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    North America Icing and Frosting Regional Insights

    The geographic scope of the North America Icing and Frosting refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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    North America Icing and Frosting Market Segmentation



    The North America icing and frosting market is categorized into type, category, distribution channel, and country.

    Based on type, the North America icing and frosting market is bifurcated into icing and frosting. The frosting segment held a larger North America icing and frosting market share in 2022.

    In terms of category, the North America icing and frosting market is bifurcated into gluten-free and conventional. The conventional segment held a larger North America icing and frosting market share in 2022.

    By distribution channel, the North America icing and frosting market is divided into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest North America icing and frosting market share in 2022.

    By country, the North America icing and frosting market is segmented into the US, Canada, and Mexico. The US dominated the North America icing and frosting market share in 2022.

    Wilton Brands LLC, Wilton Brands LLC, Conagra Brands Inc, Dr. Oetker (UK) Ltd, Dixie's Cakes and More Inc, Cake Craft Factory LLC, The Pillsbury Co LLC, Rich Products Corp, The Purple Mixer Inc, and The Simple Kitchen Oakville Inc. are some of the leading companies operating in the North America icing and frosting market.

    The List of Companies - North America Icing and Frosting Market

    1. Cake Craft Factory LLC 
    2. Conagra Brands Inc 
    3. Dixie's Cakes and More Inc 
    4. Dr. Oetker (UK) Ltd 
    5. General Mills Inc 
    6. Rich Products Corp 
    7. The Pillsbury Co LLC 
    8. The Purple Mixer Inc
    9. The Simple Kitchen Oakville Inc 
    10. Wilton Brands LLC 

    Frequently Asked Questions
    How big is the North America Icing and Frosting Market?

    The North America Icing and Frosting Market is valued at US$ 1,454.81 Million in 2022, it is projected to reach US$ 1,921.25 Million by 2030.

    What is the CAGR for North America Icing and Frosting Market by (2022 - 2030)?

    As per our report North America Icing and Frosting Market, the market size is valued at US$ 1,454.81 Million in 2022, projecting it to reach US$ 1,921.25 Million by 2030. This translates to a CAGR of approximately 3.5% during the forecast period.

    What segments are covered in this report?

    The North America Icing and Frosting Market report typically cover these key segments-

    • Type (Icing and Frosting)
    • Category (Gluten-Free and Conventional)

    What is the historic period, base year, and forecast period taken for North America Icing and Frosting Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the North America Icing and Frosting Market report:

  • Historic Period : 2020-2021
  • Base Year : 2022
  • Forecast Period : 2023-2030
  • Who are the major players in North America Icing and Frosting Market?

    The North America Icing and Frosting Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Cake Craft Factory LLC
  • Conagra Brands Inc
  • Dixie's Cakes and More Inc
  • Dr. Oetker (UK) Ltd
  • General Mills Inc
  • Rich Products Corp
  • The Pillsbury Co LLC
  • The Purple Mixer Inc
  • The Simple Kitchen Oakville Inc
  • Wilton Brands LLC
  • Who should buy this report?

    The North America Icing and Frosting Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the North America Icing and Frosting Market value chain can benefit from the information contained in a comprehensive market report.