North America Healthcare CRM Market Forecast to 2030 - Regional Analysis - by Deployment Mode (Cloud Based and On-Premise), Product Type (Operational CRM, Analytical CRM, and Collaborative CRM), Application (Relationship Management, Case Management, Case Coordination, Community Outreach, and Others), and End User (Providers, Payers, and Others)
The North America healthcare CRM market was valued at US$ 2,469.03 million in 2022 and is expected to reach US$ 5,651.99 million by 2030; it is estimated to register a CAGR of 10.9% from 2022 to 2030.
Increasing Demand for Data-Driven Insights, Analytics, and Population Health Management Fuels North America Healthcare CRM Market
The demand for data-driven insights, analytics, and population health management is significantly promoting the development of the healthcare industry, which, in turn, propels the demand for healthcare CRM. This increase in demand can be related to the growing emphasis on value-based care and the demand for healthcare organizations to improve patient outcomes, lower costs, and improve overall care quality.
Data-driven insights analytics are critical in healthcare CRM since they allow organizations to examine and evaluate large volumes of patient data to identify trends, patterns, and correlations. This enables healthcare practitioners to understand their patient population better, allowing them to make more accurate decisions about treatment plans, interventions, and resource allocation. Healthcare organizations may also identify high-risk patients, forecast prospective illnesses, and intervene proactively to prevent negative outcomes by employing data-driven analytics. Similarly, population health management is another significant driver of the growing demand for data-driven insights and analytics in the North America healthcare CRM market. Population health management, focusing on improving the health outcomes of entire populations, necessitates healthcare organizations having an extensive understanding of their patient population and the factors that impact their health. Data-driven insights analytics allow healthcare professionals to segment their patient population based on criteria including demographics, clinical problems, and risk factors. This allows them to personalize medical services and treatment plans to the individual requirements of distinct patient groups.
Furthermore, healthcare CRM developers rapidly integrate advanced analytics and population health management capabilities into healthcare CRM platforms. These capabilities enable healthcare organizations to use data to enhance clinical and operational outcomes, resulting in better patient care and lower costs. Thus, the increasing demand for data-driven insights, analytics, and population health management propels the demand for healthcare CRM to improve patient outcomes, reduce costs, and enhance the overall quality of care, which fuels the growth of the North America healthcare CRM market.
North America Healthcare CRM Market Overview
The majority of the hospitals and clinics in the US are experiencing financial and operational stress. Healthcare CRM software is primarily associated with hospitals, clinics, and ambulatory surgical centers to schedule and manage appointments, especially in emergency departments, and inefficient scheduling in outpatient, in-patient, and surgical departments. Efficient patient scheduling management remains an urgent issue for most hospitals and clinics. Due to improper medical scheduling, the patient experiences delays in delivering quality care in public and private healthcare systems. The 2022 survey of Physician Appointment Wait Times and Medicare and Medicaid Acceptance Rates states that there is a waiting period of average of 26 days to schedule a first-time appointment with a physician, an 8% increase since 2017, when the average wait time was ~24 days. This leads to prolonged wait times, scheduling difficulties, and an imbalance of supply and demand in the public and private healthcare sectors. Healthcare CRM software enables hospitals and clinics to track arrival and departure of patients and gain real-time updates on co-pays and cancellations. The use of software reduces the no-shows by 30% with appointment reminder calls. It enhances the entire treatment procedure and improves communication with the patient.
Furthermore, the US reports a high prevalence of chronic and acute diseases. According to the "Heart Disease and Stroke Statistics - 2023 Update" by the American Heart Association, in 2020, coronary heart disease (CHD) was a leading cause (41.2%) of deaths associated with CVDs in the US, followed by stroke (17.3%), other CVD (16.8%), high blood pressure (12.9%), heart failure (9.2%), and diseases of the arteries (2.6%). As per the US Centers for Disease Control and Prevention (CDC), ~1 in 20 adults in the US aged 20 and above suffer from coronary artery disease. Thus, a high prevalence of CVDs and other chronic diseases propels the demand for medical scheduling and adoption of healthcare CRM in the US. Also, the rapid adoption of healthcare IT in the US is anticipated to drive the North America healthcare CRM market growth in the future.
North America Healthcare CRM Market Revenue and Forecast to 2030 (US$ Million)
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North America Healthcare CRM Market Segmentation
The North America healthcare CRM market is categorized into deployment mode, product type, application, and end user, and country.
Based on deployment mode, the North America healthcare CRM market is bifurcated cloud based and on-premise. The cloud based segment held a larger market share in 2022.
In terms of product type, the North America healthcare CRM market is categorized into operational CRM, analytical CRM, and collaborative CRM. The operational CRM segment held the largest market share in 2022.
By application, the North America healthcare CRM market is segmented into relationship management, case management, case coordination, community outreach, and others. The relationship management segment held the largest market share in 2022. The case management segment is further sub segmented into disease management and clinical trials relationship management. The case coordination segment is further sub segmented into patient information management and pre-authorizations / eligibility. The community outreach segment is further services outreach/promotion and community health education.
By end user, the North America healthcare CRM market is segmented into providers, payers, and others. The providers segment held the largest market share in 2022.
By country, the North America healthcare CRM market is segmented into the US, Canada, and Mexico. The US dominated the North America healthcare CRM market share in 2022.
International Business Machines Corp, IQVIA Holdings Inc, Microsoft Corp, Oracle Corp, Pegasystems Inc, Pipedrive Inc, Sage Group Plc, Salesforce Inc, SAP SE, ScienceSoft USA Corp, SugarCRM Inc, Veeva Systems Inc, VerioMed Corp, WebMD Ignite Inc, and Zendesk Inc are some of the leading companies operating in the North America healthcare CRM market.
Table of Content
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Healthcare CRM Market Landscape
4.1 Overview
4.2 North America PEST Analysis
5. North America Healthcare CRM Market - Key Industry Dynamics
5.1 North America Healthcare CRM Market - Key Industry Dynamics
5.2 Market Drivers
5.2.1 Growing Emphasis on Patient-Cantered Healthcare Delivery
5.2.2 Increasing Demand for Data-Driven Insights, Analytics, and Population Health Management
5.3 Market Restraints
5.3.1 Lack of Data Security and Concerns Related to Patient Information Privacy
5.4 Market Opportunities
5.4.1 Increasing Knowledge About Internet of Things and Artificial Intelligence
5.5 Future Trends
5.5.1 Increasing Acceptance of Digital Health and Mobile CRM Solutions
5.6 Impact of Drivers and Restraints:
6. Healthcare CRM Market - North America Market Analysis
6.1 North America Healthcare CRM Market Revenue (US$ Million), 2022 - 2030
6.2 North America Healthcare CRM Market Forecast and Analysis
7. North America Healthcare CRM Market Analysis - By Deployment Mode
7.1 Cloud Based
7.1.1 Overview
7.1.2 Cloud Based Market, Revenue and Forecast to 2030 (US$ Million)
7.2 On-premise
7.2.1 Overview
7.2.2 On-premise Market, Revenue and Forecast to 2030 (US$ Million)
8. North America Healthcare CRM Market Analysis - By Product Type
8.1 Operational CRM
8.1.1 Overview
8.1.2 Operational CRM Market, Revenue and Forecast to 2030 (US$ Million)
8.2 Analytical CRM
8.2.1 Overview
8.2.2 Analytical CRM Market, Revenue and Forecast to 2030 (US$ Million)
8.3 Collaborative CRM
8.3.1 Overview
8.3.2 Collaborative CRM Market, Revenue and Forecast to 2030 (US$ Million)
9. North America Healthcare CRM Market Analysis - By Application
9.1 Relationship Management
9.1.1 Overview
9.1.2 Relationship Management Market, Revenue and Forecast to 2030 (US$ Million)
9.2 Case Management
9.2.1 Overview
9.2.2 Case Management Market, Revenue and Forecast to 2030 (US$ Million)
9.3 Case Coordination
9.3.1 Overview
9.3.2 Case Coordination Market, Revenue and Forecast to 2030 (US$ Million)
9.4 Community Outreach
9.4.1 Overview
9.4.2 Community Outreach Market, Revenue and Forecast to 2030 (US$ Million)
9.5 Others
9.5.1 Overview
9.5.2 Others Market, Revenue and Forecast to 2030 (US$ Million)
10. North America Healthcare CRM Market Analysis - By End User
10.1 Providers
10.1.1 Overview
10.1.2 Providers Market, Revenue and Forecast to 2030 (US$ Million)
10.2 Payers
10.2.1 Overview
10.2.2 Payers Market, Revenue and Forecast to 2030 (US$ Million)
10.3 Others
10.3.1 Overview
10.3.2 Others Market, Revenue and Forecast to 2030 (US$ Million)
11. North America Healthcare CRM Market - Country Analysis
11.1 North America Healthcare CRM Market Revenue and Forecast and Analysis - By Country
11.2 North America Healthcare CRM Market Revenue and Forecast and Analysis - By Country
11.2.1.1 US: North America Healthcare CRM Market Revenue and Forecast to 2030 (US$ Mn)
11.2.1.1.1 US: North America Healthcare CRM Market Breakdown by Deployment Mode
11.2.1.1.2 US: North America Healthcare CRM Market Breakdown by Product Type
11.2.1.1.3 US: North America Healthcare CRM Market Breakdown by Application
11.2.1.1.3.1 US: North America Healthcare CRM Market Breakdown by Case Management
11.2.1.1.3.2 US: North America Healthcare CRM Market Breakdown by Community Outreach
11.2.1.1.3.3 US: North America Healthcare CRM Market Breakdown by Case Coordination
11.2.1.1.4 US: North America Healthcare CRM Market Breakdown by End User
11.2.1.2 Canada: North America Healthcare CRM Market Revenue and Forecast to 2030 (US$ Mn)
11.2.1.2.1 Canada: North America Healthcare CRM Market Breakdown by Deployment Mode
11.2.1.2.2 Canada: North America Healthcare CRM Market Breakdown by Product Type
11.2.1.2.3 Canada: North America Healthcare CRM Market Breakdown by Application
11.2.1.2.3.1 Canada: North America Healthcare CRM Market Breakdown by Case Management
11.2.1.2.3.2 Canada: North America Healthcare CRM Market Breakdown by Community Outreach
11.2.1.2.3.3 Canada: North America Healthcare CRM Market Breakdown by Case Coordination
11.2.1.2.4 Canada: North America Healthcare CRM Market Breakdown by End User
11.2.1.3 Mexico: North America Healthcare CRM Market Revenue and Forecast to 2030 (US$ Mn)
11.2.1.3.1 Mexico: North America Healthcare CRM Market Breakdown by Deployment Mode
11.2.1.3.2 Mexico: North America Healthcare CRM Market Breakdown by Product Type
11.2.1.3.3 Mexico: North America Healthcare CRM Market Breakdown by Application
11.2.1.3.3.1 Mexico: North America Healthcare CRM Market Breakdown by Case Management
11.2.1.3.3.2 Mexico: North America Healthcare CRM Market Breakdown by Community Outreach
11.2.1.3.3.3 Mexico: North America Healthcare CRM Market Breakdown by Case Coordination
11.2.1.3.4 Mexico: North America Healthcare CRM Market Breakdown by End User
12. Healthcare CRM Market Industry Landscape
12.1 Overview
13. Company Profiles
13.1 Pegasystems Inc
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Sage Group Plc
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 IQVIA Holdings Inc
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 VerioMed Corp
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Pipedrive Inc
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 WebMD Ignite Inc
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Zendesk Inc
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 SugarCRM Inc
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 SAP SE
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Veeva Systems Inc
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
13.11 Oracle Corp
13.11.1 Key Facts
13.11.2 Business Description
13.11.3 Products and Services
13.11.4 Financial Overview
13.11.5 SWOT Analysis
13.11.6 Key Developments
13.12 ScienceSoft USA Corp
13.12.1 Key Facts
13.12.2 Business Description
13.12.3 Products and Services
13.12.4 Financial Overview
13.12.5 SWOT Analysis
13.12.6 Key Developments
13.13 Microsoft Corp
13.13.1 Key Facts
13.13.2 Business Description
13.13.3 Products and Services
13.13.4 Financial Overview
13.13.5 SWOT Analysis
13.13.6 Key Developments
13.14 Salesforce Inc
13.14.1 Key Facts
13.14.2 Business Description
13.14.3 Products and Services
13.14.4 Financial Overview
13.14.5 SWOT Analysis
13.14.6 Key Developments
13.15 International Business Machines Corp
13.15.1 Key Facts
13.15.2 Business Description
13.15.3 Products and Services
13.15.4 Financial Overview
13.15.5 SWOT Analysis
13.15.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary of Terms
List of Tables
Table 1. North America Healthcare CRM Market Segmentation
Table 2. Largest Healthcare Data Breaches (2009-2022) as per the HIPAA Journal
Table 3. North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Million)
Table 4. North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Million) - By Deployment Mode
Table 5. North America Healthcare CRM Market - Revenue and Forecast to 2030(US$ Million) - By Product Type
Table 6. North America Healthcare CRM Market - Revenue and Forecast to 2030(US$ Million) - By Application
Table 7. North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Million) - By End User
Table 8. US: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Deployment Mode
Table 9. US: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Product Type
Table 10. US: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Application
Table 11. US: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Management
Table 12. US: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Community Outreach
Table 13. US: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Coordination
Table 14. US: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By End User
Table 15. Canada: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Deployment Mode
Table 16. Canada: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Product Type
Table 17. Canada: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Application
Table 18. Canada: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Management
Table 19. Canada: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Community Outreach
Table 20. Canada: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Coordination
Table 21. Canada: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By End User
Table 22. Mexico: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Deployment Mode
Table 23. Mexico: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Product Type
Table 24. Mexico: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Application
Table 25. Mexico: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Management
Table 26. Mexico: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Community Outreach
Table 27. Mexico: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By Case Coordination
Table 28. Mexico: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn) - By End User
Table 29. Recent Growth Strategies in the Healthcare CRM Market
Table 30. Glossary of Terms, Healthcare CRM Market
List of Figures
Figure 1. North America Healthcare CRM Market Segmentation, By Country
Figure 2. North America PEST Analysis
Figure 3. Impact Analysis of Drivers and Restraints
Figure 4. North America Healthcare CRM Market Revenue (US$ Million), 2022 - 2030
Figure 5. North America Healthcare CRM Market Share (%) - By Deployment Mode, 2022 and 2030
Figure 6. Cloud Based Market Revenue and Forecasts to 2030 (US$ Million)
Figure 7. On-premise Market Revenue and Forecasts to 2030 (US$ Million)
Figure 8. North America Healthcare CRM Market Share (%) - By Product Type, 2022 and 2030
Figure 9. Operational CRM Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10. Analytical CRM Market Revenue and Forecasts to 2030 (US$ Million)
Figure 11. Collaborative CRM Market Revenue and Forecasts to 2030 (US$ Million)
Figure 12. North America Healthcare CRM Market Share (%) - By Application, 2022 and 2030
Figure 13. Relationship Management Market Revenue and Forecasts to 2030 (US$ Million)
Figure 14. Case Management Market Revenue and Forecasts to 2030 (US$ Million)
Figure 15. Case Coordination Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16. Community Outreach Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 18. North America Healthcare CRM Market Share (%) - By End User, 2022 and 2030
Figure 19. Providers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 20. Payers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 21. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 22. North America Healthcare CRM Market Breakdown by Key Countries - Revenue (2022) (US$ Million)
Figure 23. North America Healthcare CRM Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. US: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn)
Figure 25. Canada: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn)
Figure 26. Mexico: North America Healthcare CRM Market - Revenue and Forecast to 2030 (US$ Mn)
1. International Business Machines Corp
2. IQVIA Holdings Inc
3. Microsoft Corp
4. Oracle Corp
5. Pegasystems Inc
6. Pipedrive Inc
7. Sage Group Plc
8. Salesforce Inc
9. SAP SE
10. ScienceSoft USA Corp
11. SugarCRM Inc
12. Veeva Systems Inc
13. VerioMed Corp
14. WebMD Ignite Inc
15. Zendesk Inc
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America healthcare CRM market.
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