North America Hard Seltzer Market

The North America hard seltzers market is expected to grow from US$ 1,772.08 million in 2021 to US$ 3,047.95 million by 2028; it is estimated to grow at a CAGR of 8.1% from 2021 to 2028.

Ready-to-drink (RTD) beverages are gaining popularity as they are convenient to consume and not restricted to a specific location or time. Due to hectic lifestyle and busy schedule, people prefer products in RTD packaging; it is ideal for on-the-go consumption. Additionally, due to COVID-19-induced lockdowns, alcohol consumption pattern has changed dramatically. Owing to the restriction to stay at home, visits to bar have decreased, resulting in a surge in the demand for products that could be consumed at home. According to ISWR Drinks Market Analysis, the RTD category—including hard seltzers—accounted for the highest rise in consumption in the US in 2020. Also, hard seltzers are available in various flavor combinations. Moreover, RTD beverages—including hard seltzers—usually come in cans that meet the sustainability concerns of consumers, as cans are easily recyclable. Additionally, cans are sleek and compact, as well as printed in vibrant colors, making them easy to carry and appealing to a wide range of consumers. These factors have significantly increased the popularity of RTD beverages across regions, thereby promoting the growth of the hard seltzers market.

The US recorded the highest number of COVID-19 confirmed cases than Mexico and Canada. The crisis adversely affected the manufacturing sector in the region due to a restricted supply chain, raw material shortage, and manufacturing unit’s shutdown. In addition, the overall disruptions in manufacturing processes and research and development activities restrained new developments in the hard seltzer market. However, due to the in-home consumption trend and RTD packaging of hard seltzer, the product demand remained significant even during the lockdowns. Moreover, due to the strong foothold of e-commerce platforms in the region, the market witnessed growth.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. Thus, the North America hard seltzers market is expected to grow at a good CAGR during the forecast period.

North America Hard Seltzers Market Revenue and Forecast to 2028 (US$ Million)

North America Hard Seltzers Market Segmentation

By Flavors Type

• Citrus Fruits
• Berries
• Tropical Fruits
•  Others

By Packaging Type

• Bottles
• Can

By Distribution Channel

•  Supermarkets and Hypermarkets
•  Specialty Stores
•  Online Retail
•  Others

By Country

•  North America
  •  US
  • Mexico
  • Canada 

Companies Mentioned -

•  The Boston Beer Company
•  Anheuser-Busch InBev
•  Constellation Brands, Inc.
•  Kona Brewing Co.
•  Lift Bridge Brewing Co.
• Oskar Blues
• Molson Coors Beverage Company
• Heineken N.V

North America Hard Seltzer Strategic Insights

Strategic insights for the North America Hard Seltzer provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Hard Seltzer Report Scope

North America Hard Seltzer Regional Insights

The geographic scope of the North America Hard Seltzer refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.