North America Hair Removal Products Market

The North America Hair Removal Products Market is expected to grow from US$ 1,855.60 million in 2022 to US$ 2,497.27 million by 2028. It is estimated to grow at a CAGR of 5.1% from 2022 to 2028.

Adoption of Permanent Hair Removal Methods Fuel North America Hair Removal Products Market

The increased concern about the high hair growth cycle among individuals and repetitive hair removal procedures from face and body have encouraged manufacturers to focus on permanent hair removal methods. Therefore, hair removal solutions have evolved over the past few years from temporary methods such as threading, waxing, shaving, and trimming to permanent hair removal solutions. Laser hair removal treatment is one such permanent solution used for hair removal. This method involves the utilization of a highly concentrated light pulse to target melanin in hair follicles, thus, eliminating hair in specific areas. For instance, in 2022, Sensus Healthcare Inc launched the Silk Laser hair removal system. The product is a lightweight handpiece that features a portable diode laser.

Laser hair removal treatment has several advantages, such as a painless procedure and permanent results; however, it is time-consuming and requires frequent treatments (total of 8–12 visits) for better results. It is a non-invasive and non-surgical cosmetic treatment gaining popularity, as this method is suitable for all skin types and complexions. However, the laser hair removal treatment cost is high, which can potentially hinder laser hair removal market. Nevertheless, increasing adoption of permanent hair removal methods such as laser hair removal procedures can restrain the hair removal products market.

North America Hair Removal Products Market Overview

The North America hair removal products market is broadly segmented into Canada, Mexico, and the US. The rising per capita income and increasing spending on personal grooming products boost the hair removal products market in North America. Therefore, major market players in the region focus on innovation and new product development, such as hair removal creams and sprays, to meet the changing needs of regional customers. In 2021, the Procter & Gamble Company’s Gillette brand launched a shaving and skincare line, Planet KIND, in the US. The product portfolio includes razor and blades, moisturizer, face wash, and shave cream, of which the razor handle is made from 60% recycled plastic. Moreover, many hair removal product companies provide subscription plans wherein they regularly deliver products to the doorstep of a customer. Thus, the growing personal care industry and increasing awareness regarding personal grooming are driving the hair removal products market in North America.

Personal care product manufacturers in the US are developing affordable and organic hair removal products to meet specific customer requirements.

 North America Hair Removal Products Market Revenue and Forecast to 2028 (US$ Million)

North America Hair Removal Products Strategic Insights

Strategic insights for the North America Hair Removal Products provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Hair Removal Products Report Scope

North America Hair Removal Products Regional Insights

The geographic scope of the North America Hair Removal Products refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

North America Hair Removal Products Market Segmentation

The North America hair removal products market is segmented into product type, end user, distribution channel, and country.

Based on product type, the North America hair removal products market is segmented into creams, wax strips, razors and blades, epilators, and others. The razors and blades segment held a larger share of the North America hair removal products market in 2022.

Based on end user, the North America hair removal products market is segmented into men and women. The women segment held the largest share of the North America hair removal products market in 2022.

Based on distribution channel, the North America hair removal products market is segmented into supermarket and hypermarket, convenience store, online retail, and others. The supermarket and hypermarket segment held the largest share of the North America hair removal products market in 2022.

Based on country, the North America hair removal products market is segmented into the US, Canada, and Mexico. The US dominated the share of the North America hair removal products market in 2022.   

American International Inc; Church Dwight Co Inc; GiGiSpa International Inc; Koninklijke Philips NV; Oriflame Holding AG; Reckitt Benckiser Group Plc; Revitol Corp; Sally Hansen Inc; and The Procter & Gamble Co, are some of the leading companies operating in the North America hair removal products market.