North America Flatbread Market

The North America flatbread market size was valued at US$ 7.50 billion in 2023 and is projected to reach US$ 10.41 billion by 2031; it is expected to register a CAGR of 4.2% from 2023 to 2031.

The demand for flatbreads in North America is increasing due to evolving consumer preference toward healthier and more diverse food choices. As health consciousness continues to rise across the region, many consumers are seeking alternatives to traditional bread, particularly those that are perceived as lighter or offer specific health benefits. Flatbreads made with whole grains, low-carb options, and gluten-free varieties are increasingly popular among consumers who are focused on weight management, digestive health, and overall wellness. This shift has driven flatbread manufacturers to innovate and provide a wide range of healthier flatbread products that meet these demands. For instance, in October 2023, Joseph's Bakery announced the launch of Heart Friendly pita bread, certified by the American Heart Association's Heart-Check Food Certification Program. The launch was aimed to cater to the growing demand for healthy and nutritional flatbreads.

Additionally, the growing multiculturalism in North America, especially in metropolitan cities across the US, Canada, and Mexico, has contributed to the market growth. The growth in the Hispanic population in the US has surged the demand for flatbreads in the region. According to the Pew Research Center, the Hispanic population grew 26% from 2010 to 2022 in the US.

Further, strategic initiatives such as product launches, mergers, acquisitions, collaborations, and partnerships have contributed to the market growth in the region. For instance, in July 2023, Rich Products announced the launch of Cheesy Pull Apart Flatbread, a new food service and retail offering for quick-service restaurant and convenience store operators.

The demand for ethnic flatbreads is further driven by communities seeking traditional foods as the multicultural population continues to grow in North America. Immigrant communities and second-generation consumers often look for authentic flatbreads that reflect their cultural heritage. Also, the growth in the Hispanic population in the US has surged the demand for flatbreads in the region. According to the Pew Research Center, the Hispanic population grew 26% from 2010 to 2022 in the US, which led to a more diverse marketplace where traditional ethnic flatbreads are not only available but also embraced by broader demographics. Further, retailers are expanding their offerings of ethnic flatbreads such as naan, pita, tortillas, and lavash to cater to diverse culinary tastes. As more consumers seek to recreate Mediterranean, Middle Eastern, and Latin American dishes at home, the availability of flatbreads in mainstream grocery stores has grown. Retailers are offering a variety of products to meet the consumer demands. Thus, the increasing multicultural population, coupled with initiatives by retailers, has contributed to the growing popularity of ethnic cuisines that include flatbreads.

Some of the key players operating in the North America flatbread market are Kontos Foods, GRUMA SAB de CV, FGF Brands Inc, Joseph's Bakery, Olé Mexican Foods Inc., General Mills Inc,  Goya Foods Inc,  Mi Rancho, Leighton Foods AS, and Toufayan Bakeries. These players offer innovative products at affordable prices that attract a large number of consumers, opening new opportunities for them in the coming years.

The overall North America flatbread market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information about the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights into the topic. Participants in this process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the North America flatbread market.