North America Feminine Hygiene Products Market Forecast to 2030 – Regional Analysis – by Product Type [Menstrual Care Products (Sanitary Napkins, Tampons, Menstrual Cups, and Others), Cleaning and Deodorizing Products (Hair Removal Products, Hygiene Wash, Intimate Spray, and Others), and Feminine Hygiene Products Underwear (Reusable Period Underwear, Reusable Incontinence Underwear, and Others)]; and Distribution Channel (Supermarkets and Hypermarkets, Drug Stores and Pharmacies, Health and Beauty Stores, Online Retail, and Others)
The North America feminine hygiene products market is expected to grow from US$ 5,557.86 million in 2022 to US$ 8,440.98 million by 2030. It is estimated to grow at a CAGR of 5.4% from 2022 to 2030.
Rising Awareness of Menstrual Hygiene Fuels North America Feminine Hygiene Products Market
In recent times, the women population in globally has become more aware of menstrual hygiene, particularly among the working class. Since 2012, several public health organizations have started focusing on menstruation hygiene management (MHM). Grassroots workers, social entrepreneurs, and United Nations agencies are also contributing to this noble cause. For example, in May 2013, WASH United conducted a 28-day social media campaign called "May #MENSTRAVAGANZA" on Twitter to generate awareness about menstruation and MHM. Additionally, on May 28, 2014, many people celebrated Menstrual Hygiene Day for the first time with exhibitions, rallies, movie screenings, speeches, and workshops. This day is celebrated annually across the globe to create awareness about menstrual hygiene.
Social media has become a forum to discuss menstrual issues and educate females from all walks of life about the importance of menstrual hygiene. Thus, the growing awareness about menstrual hygiene creates a considerable demand for feminine hygiene products, propelling the market growth.
North America Feminine Hygiene Products Market Overview
The North America feminine hygiene products market is segmented into the US, Canada, and Mexico. The market growth in the region is attributed to a higher standard of living, better sanitation practices, and greater income levels for women. The market has witnessed continuous innovation in feminine hygiene products as companies constantly introduce new and improved products to cater to the different needs and preferences of customers. For instance, in August 2021, feminine hygiene products announced the launch of duets — a tampon and liner system designed to end stains.
Moreover, in North America, ~20 billion sanitary napkins, tampons, and applicators are sent to landfills annually. There is a growing concern among customers for environmental issues, such as the increased usage of plastic that causes North America warming; this has encouraged women to opt for sustainable and eco-friendly products. The products such as menstrual cups and cloth pads have gained popularity owing to their cost-effectiveness and reduced environmental impact. Thus, the growing demand for sustainable and eco-friendly feminine hygiene products has resulted in product innovation and the launch of new products in the market. For instance, in December 2022, Trace Femcare announced the launch of Climate Beneficial Cotton and regenerative hemp fiber tampon. The product addressed the global warming issues caused by increased usage of plastic such as non-disposable tampons. Thus, all the above factors are anticipated to influence the demand for feminine hygiene products across North America during the forecast period.
North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
North America Feminine Hygiene Products Market Segmentation
The North America feminine hygiene products market is segmented into product type, distribution channel, and country.
Based on product type, the North America feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment registered the largest North America feminine hygiene products market share in 2022.
Based on distribution channel, the North America feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.
Based on country, the North America feminine hygiene products market has been categorized into the US, Canada, and Mexico. The US dominated North America feminine hygiene products market in 2022.
Edgewell Personal Care Co, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, Essity AB, and The Procter & Gamble Co are some of the leading companies operating in the feminine hygiene products market in the region.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Feminine Hygiene Products Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 End Consumers
5. North America Feminine Hygiene Products Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Rising Awareness of Menstrual Hygiene
5.1.2 Strategic Initiatives by Key Market Players
5.2 Market Restraints
5.2.1 Period Poverty and Social Stigma Associated with Menstruation
5.3 Market Opportunities
5.3.1 Initiatives by Governments and Organizations
5.4 Future Trends
5.4.1 Rising Adoption of Reusable and Eco-friendly Products
5.5 Impact of Drivers and Restraints:
6. Feminine Hygiene Products Market - North America Market Analysis
6.1 North America Feminine Hygiene Products Market Revenue (US$ Million), 2022 – 2030
6.2 North America Feminine Hygiene Products Market Forecast and Analysis
7. North America Feminine Hygiene Products Market Analysis - Product Type
7.1 Menstrual Care Products
7.1.1 Overview
7.1.2 Menstrual Care Products North America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.1.3 Sanitary Napkins
7.1.3.1 Sanitary Napkins North America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.1.4 Tampons
7.1.4.1 Tampons North America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.1.5 Menstrual Cups
7.1.5.1 Menstrual Cups North America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.1.6 Other Menstrual Care Products
7.1.6.1 Other Menstrual Care Products North America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.2 Cleaning and Deodorizing Products
7.2.1 Overview
7.2.2 Cleaning and Deodorizing Products North America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.2.3 Hair Removal Products
7.2.3.1 Hair Removal Products North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.2.4 Hygiene Wash
7.2.4.1 Hygiene Wash North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.2.5 Intimate Spray
7.2.5.1 Intimate Spray : North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.2.6 Others Cleaning and Deodorizing Products
7.2.6.1 Others Cleaning and Deodorizing Products North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3 Feminine Hygiene Underwear
7.3.1 Overview
7.3.2 Feminine Hygiene Underwear North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3.3 Reusable Period Underwear
7.3.3.1 Reusable Period Underwear North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3.4 Reusable Incontinence Underwear
7.3.4.1 Reusable Incontinence Underwear North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3.5 Others Feminine Hygiene Underwear
7.3.5.1 Others Feminine Hygiene Underwear North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
8. North America Feminine Hygiene Products Market Analysis - Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Overview
8.1.2 Supermarkets and Hypermarkets North America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Drug Stores and Pharmacies
8.2.1 Overview
8.2.2 Drug Stores and Pharmacies North America Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Health and Beauty Stores
8.3.1 Overview
8.3.2 Health and Beauty Stores: North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
8.4 Online Retail
8.4.1 Overview
8.4.2 Online Retail: North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
9. North America Feminine Hygiene Products Market – Country Analysis
9.1 North America
9.1.1 North America Feminine Hygiene Products Market Overview
9.1.2 North America Feminine Hygiene Products Market Revenue and Forecasts and Analysis - By Countries
9.1.2.1 Feminine Hygiene Products Market Breakdown by Country
9.1.2.2 US Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.1.2.2.1 US Feminine Hygiene Products Market Breakdown by Product Type
9.1.2.2.2 US Feminine Hygiene Products Market Breakdown by Distribution Channel
9.1.2.3 Canada Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.1.2.3.1 Canada Feminine Hygiene Products Market Breakdown by Product Type
9.1.2.3.2 Canada Feminine Hygiene Products Market Breakdown by Distribution Channel
9.1.2.4 Mexico Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Mn)
9.1.2.4.1 Mexico Feminine Hygiene Products Market Breakdown by Product Type
9.1.2.4.2 Mexico Feminine Hygiene Products Market Breakdown by Distribution Channel
10. Competitive Landscape
10.1 Heat Map Analysis By Key Players
11. Company Profiles
11.1 Edgewell Personal Care Co
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Kimberly-Clark Corp
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Lune Group Oy Ltd
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Mooncup Ltd
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Ontex BV
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Essity AB
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 The Procter & Gamble Co
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
12. Appendix
LIST OF TABLES
Table 1. North America Feminine Hygiene Products Market Segmentation
Table 2. North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Table 3. US Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 4. US Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 5. Canada Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 6. Canada Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 7. Mexico Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 8. Mexico Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 9. Company Positioning & Concentration
LIST OF FIGURES
Figure 1. North America Feminine Hygiene Products Market Segmentation, By Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: North America Feminine Hygiene Products Market
Figure 4. North America Feminine Hygiene Products Market - Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. North America Feminine Hygiene Products Market Revenue (US$ Million), 2022 – 2030
Figure 7. North America Feminine Hygiene Products Market Share (%) – Product Type, 2022 and 2030
Figure 8. North America Google Searches for Reusable Period Products
Figure 9. Menstrual Care Products: North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Sanitary Napkins : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. Tampons : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Menstrual Cups : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Other : Menstrual Care North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. Cleaning and Deodorizing Products : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. Hair Removal Products : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Hygiene Wash : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Intimate Spray : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. Others : Cleaning and Deodorizing Products North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Feminine Hygiene Underwear : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Reusable Period Underwear : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 21. Reusable Incontinence Underwear : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 22. Others Feminine Hygiene Underwear North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 23. North America Feminine Hygiene Products Market Share (%) – Distribution Channel, 2022 and 2030
Figure 24. Supermarkets and Hypermarkets : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 25. Drug Stores and Pharmacies : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 26. Health and Beauty Stores : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 27. Online Retail : North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 28. Others: North America Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 29. Feminine Hygiene Products Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 30. US Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 31. Canada Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 32. Mexico Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Mn)
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