North America Events Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Event Type (Virtual, Hybrid, and Physical), Revenue Source (Ticket Sale, Sponsorship, and Others), Type (Music Concert, Festival, Sports, Exhibitions and Conferences, Corporate Events and Seminars, and Others), Organizer (Corporate, Sports, Education, Entertainment, Association, and Others), Application (B2B and B2C), and Enterprise Size (Small and Medium Enterprises and Large Enterprises)
The events market in North America is expected to grow from US$ 322.18 billion in 2022 to US$ 617.91 billion by 2028; it is estimated to grow at a CAGR of 11.5% from 2021 to 2028.
Over the last 50 years, the relevance and popularity of sports have given rise to a new business, the sports industry. Customer loyalty and retention increase if a supplier can give rapid, accurate, and informative information to its customers. Professional sports organizations cannot run successfully without funds earned from commercial operations. Major sporting events have become an essential component of business, and sports sponsorship has expanded. Sports organizations rely on the sale of telecasting/broadcasting rights, sponsorship money, and ticket sales to organize sporting events. Sports have become more commercialized, generating more promotion and sponsorship. Businesses that participate in sponsorship programs gain recognition for their brands and expand their footprints. On the other hand, sponsoring firms get both concrete and intangible advantages, such as increased brand exposure and presenting a favorable picture of the company to stakeholders. Businesses may benefit from sponsorship by increasing consumer awareness of their products and services, using modern advertising, and differentiating their brands from others. Sports sponsorship is a smart and diverse marketing strategy that offers organizations a lot of possibilities. Sponsorships enable businesses to engage with international clients beyond national borders, and they use these programs to achieve various corporate goals and marketing initiatives, which is further anticipated to drive the market in North America.
North America Events Market Revenue and Forecast to 2028 (US$ Billion)
North America Events Market Segmentation
The North America events market is segmented based on event type, type, revenue source, organizer, enterprise size, application, and country. In terms of event type, the market is segmented into virtual, hybrid, and physical. The physical segment would dominate the market in 2022. The virtual segment is sub segmented into webinars and others. The others segment would dominate the market in 2022. Based on application, the North America events market is bifurcated into B2B and B2C. The B2B segment would dominate the market in 2022. In terms of enterprise size, the market is categorized into small and medium enterprises and large enterprises. The large enterprises segment would dominate the market in 2022. In terms of revenue source, the North America events market is segmented into ticket sale, sponsorship, and others. The sponsorship segment would dominate the market in 2022. Based on organizer, the market is segmented into corporate, sports, education, entertainment, and others. The entertainment segment would account for the largest market share in 2022. In terms of type, the North America events market is segmented into music concert, festivals, sports, exhibitions and conferences, corporate events and seminars, and others. The corporate events and seminars segment would dominate the market in 2022. Based on country, the North America events market is segmented into the US, Canada, and Mexico. The US would dominate the market in 2022.
The key players operating in the North America events market include Access Destination; Services; Anschutz Entertainment Group; ATPI Ltd.; BCD Meetings & Events; Cvent Inc; Entertaining Asia; Live Nation Worldwide, Inc.; Pollstar; and StubHub.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 North America Events Market – By Event Type
1.3.2 North America Events Market – By Application
1.3.3 North America Events Market – By Enterprise Size
1.3.4 North America Events Market – By Revenue Source
1.3.5 North America Events Market – By Organizer
1.3.6 North America Events Market – By Type
1.3.7 North America Events Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Events Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. North America Events Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Rapid Increase in Events Sponsorship
5.1.2 Rising Interest Among Youth in Entrepreneur and Business Seminars
5.2 Market Restraints
5.2.1 High Operational Costs Involved in Organizing Events
5.3 Market Opportunities
5.3.1 Technological Advancements
5.4 Future Trends
5.4.1 Increasing Demand for Hybrid Events
5.5 Impact Analysis of Drivers and Restraints
6. Events Market – North America Analysis
6.1 North America Events Market Overview
6.2 North America Events Market Forecast and Analysis
7. North America Events Market –by Event Type
7.1 Overview
7.2 North America Events Market, By Event Type (2021 and 2028)
7.3 Virtual
7.3.1 Overview
7.3.2 Virtual: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
7.3.2.1 Webinars
7.3.2.1.1 Overview
7.3.2.1.2 Webinars: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
7.3.2.2 Others
7.3.2.2.1 Overview
7.3.2.2.2 Others: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
7.4 Hybrid
7.4.1 Overview
7.4.2 Hybrid: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
7.5 Physical
7.5.1 Overview
7.5.2 Physical: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
8. North America Events Market–by Application
8.1 Overview
8.2 North America Events Market, By Application (2021 and 2028)
8.3 B2B
8.3.1 Overview
8.3.2 B2B: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
8.4 B2C
8.4.1 Overview
8.4.2 B2C: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
9. North America Events Market–by Enterprise Size
9.1 Overview
9.2 North America Events Market, By Enterprise Size (2021 and 2028)
9.3 Small and Medium Enterprises
9.3.1 Overview
9.3.2 Small and Medium Enterprises: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
9.4 Large Enterprises
9.4.1 Overview
9.4.2 Large Enterprises: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
10. North America Events Market–by Revenue Source
10.1 Overview
10.2 North America Events Market, By Revenue Source (2021 and 2028)
10.3 Ticket Sale
10.3.1 Overview
10.3.2 Ticket Sale: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
10.4 Sponsorship
10.4.1 Overview
10.4.2 Sponsorship: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
10.5 Others
10.5.1 Overview
10.5.2 Others: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
11. North America Events Market–by Organizer
11.1 Overview
11.2 North America Events Market, By Organizer (2021 and 2028)
11.3 Corporate
11.3.1 Overview
11.3.2 Corporate: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
11.4 Sports
11.4.1 Overview
11.4.2 Sports: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
11.5 Education
11.5.1 Overview
11.5.2 Education: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
11.6 Entertainment
11.6.1 Overview
11.6.2 Entertainment: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
11.7 Association
11.7.1 Overview
11.7.2 Association: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
11.8 Others
11.8.1 Overview
11.8.2 Others: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
12. North America Events Market–by Type
12.1 Overview
12.2 North America Events Market, By Type (2021 and 2028)
12.3 Music Concert
12.3.1 Overview
12.3.2 Music Concert: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
12.4 Festival
12.4.1 Overview
12.4.2 Festival: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
12.5 Sports
12.5.1 Overview
12.5.2 Sports: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
12.6 Exhibitions and Conferences
12.6.1 Overview
12.6.2 Exhibitions and Conferences: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
12.7 Corporate Events and Seminars
12.7.1 Overview
12.7.2 Corporate Events and Seminars: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
12.8 Others
12.8.1 Overview
12.8.2 Others: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
13. North America Events Market – Country Analysis
13.1 Overview
13.1.1 North America: Events Market, by Key Country
13.1.1.1 US: Events Market– Revenue and Forecast to 2028 (US$ Billion)
13.1.1.1.1 US: Events Market, By Event Type
13.1.1.1.1.1 US: Events Market, By Virtual
13.1.1.1.2 US: Events Market, By Type
13.1.1.1.3 US: Events Market, By Revenue Source
13.1.1.1.4 US: Events Market, By Organizer
13.1.1.1.5 US: Events Market, By Enterprise Size
13.1.1.1.6 US: Events Market, By Application
13.1.1.2 Canada: Events Market– Revenue and Forecast to 2028 (US$ Billion)
13.1.1.2.1 Canada: Events Market, By Event Type
13.1.1.2.1.1 Canada: Events Market, By Virtual
13.1.1.2.2 Canada: Events Market, By Type
13.1.1.2.3 Canada: Events Market, By Revenue Source
13.1.1.2.4 Canada: Events Market, By Organizer
13.1.1.2.5 Canada: Events Market, By Enterprise Size
13.1.1.2.6 Canada: Events Market, By Application
13.1.1.3 Mexico: Events Market– Revenue and Forecast to 2028 (US$ Billion)
13.1.1.3.1 Mexico: Events Market, By Event Type
13.1.1.3.1.1 Mexico: Events Market, By Virtual
13.1.1.3.2 Mexico: Events Market, By Type
13.1.1.3.3 Mexico: Events Market, By Revenue Source
13.1.1.3.4 Mexico: Events Market, By Organizer
13.1.1.3.5 Mexico: Events Market, By Enterprise Size
13.1.1.3.6 Mexico: Events Market, By Application
14. Industry Landscape
14.1 Market Initiative
14.2 Merger and Acquisition
14.3 New Development
14.4 Key Companies Analysis, By Virtual Events
14.5 Key Companies Analysis, By Physical Events
14.6 Key Companies Analysis, By Hybrid Events
15. Company Profiles
15.1 Access Destination Services
15.1.1 Key Facts
15.1.2 Business Description
15.1.3 Products and Services
15.1.4 Financial Overview
15.1.5 SWOT Analysis
15.1.6 Key Developments
15.2 Anschutz Entertainment Group
15.2.1 Key Facts
15.2.2 Business Description
15.2.3 Products and Services
15.2.4 Financial Overview
15.2.5 SWOT Analysis
15.2.6 Key Developments
15.3 ATPI Ltd.
15.3.1 Key Facts
15.3.2 Business Description
15.3.3 Products and Services
15.3.4 Financial Overview
15.3.5 SWOT Analysis
15.3.6 Key Developments
15.4 BCD Meetings & Events
15.4.1 Key Facts
15.4.2 Business Description
15.4.3 Products and Services
15.4.4 Financial Overview
15.4.5 SWOT Analysis
15.4.6 Key Developments
15.5 Cvent Inc.
15.5.1 Key Facts
15.5.2 Business Description
15.5.3 Products and Services
15.5.4 Financial Overview
15.5.5 SWOT Analysis
15.5.6 Key Developments
15.6 Entertaining Asia
15.6.1 Key Facts
15.6.2 Business Description
15.6.3 Products and Services
15.6.4 Financial Overview
15.6.5 SWOT Analysis
15.6.6 Key Developments
15.7 Live Nation Worldwide, Inc.
15.7.1 Key Facts
15.7.2 Business Description
15.7.3 Products and Services
15.7.4 Financial Overview
15.7.5 SWOT Analysis
15.7.6 Key Developments
15.8 Pollstar
15.8.1 Key Facts
15.8.2 Business Description
15.8.3 Products and Services
15.8.4 Financial Overview
15.8.5 SWOT Analysis
15.8.6 Key Developments
15.9 StubHub
15.9.1 Key Facts
15.9.2 Business Description
15.9.3 Products and Services
15.9.4 Financial Overview
15.9.5 SWOT Analysis
15.9.6 Key Developments
16. Appendix
16.1 About The Insight Partners
16.2 Glossary
LIST OF TABLES
Table 1. North America Events Market, Revenue and Forecast, 2019–2028 (US$ Bn)
Table 2. US: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)
Table 3. US: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)
Table 4. US: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)
Table 5. US: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)
Table 6. US: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)
Table 7. US: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)
Table 8. US: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)
Table 9. Canada: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)
Table 10. Canada: Events Market, By Virtual–Revenue and Forecast to 2028 (US$ Billion)
Table 11. Canada: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)
Table 12. Canada: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)
Table 13. Canada: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)
Table 14. Canada: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)
Table 15. Canada: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)
Table 16. Mexico: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)
Table 17. Mexico: Events Market, By Virtual–Revenue and Forecast to 2028 (US$ Billion)
Table 18. Mexico: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)
Table 19. Mexico: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)
Table 20. Mexico: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)
Table 21. Mexico: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)
Table 22. Mexico: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)
Table 23. Glossary of Terms, North America Events Market
LIST OF FIGURES
Figure 1. North America Events Market Segmentation
Figure 2. North America Events Market Segmentation - Country
Figure 3. North America Events Market Overview
Figure 4. North America Events Market, By Event Type
Figure 5. North America Events Market, By Virtual
Figure 6. North America Events Market, By Application
Figure 7. North America Events Market, By Enterprise Size
Figure 8. North America Events Market, By Revenue Source
Figure 9. North America Events Market, By Organizer
Figure 10. North America Events Market, By Type
Figure 11. North America Events Market, By Country
Figure 12. North America: PEST Analysis
Figure 13. North America Events Market Ecosystem Analysis
Figure 14. Expert Opinion
Figure 15. North America Events Market: Impact Analysis of Drivers and Restraints
Figure 16. North America Events Market, Forecast and Analysis (US$ Bn)
Figure 17. North America Events Market, By Event Type (2021 and 2028)
Figure 18. Virtual: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 19. Webinars: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 20. Others: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 21. Hybrid: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 22. Physical: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 23. North America Events Market, By Application (2021 and 2028)
Figure 24. B2B: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 25. B2C: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 26. North America Events Market, By Enterprise Size (2021 and 2028)
Figure 27. Small and Medium Enterprises: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 28. Large Enterprises: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 29. North America Events Market, By Revenue Source (2021 and 2028)
Figure 30. Ticket Sale: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 31. Sponsorship: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 32. Others: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 33. North America Events Market, By Organizer (2021 and 2028)
Figure 34. Corporate: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 35. Sports: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 36. Education: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 37. Entertainment: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 38. Association: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 39. Others: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 40. North America Events Market, By Type (2021 and 2028)
Figure 41. Music Concert: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 42. Festival: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 43. Sports: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 44. Exhibitions and Conferences: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 45. Corporate Events and Seminars: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 46. Others: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 47. North America: Events Market, by key Country– Revenue (2021) (US$ Billion)
Figure 48. North America: Events Market Revenue Share, by Key Country (2021 and 2028)
Figure 49. US: Events Market– Revenue and Forecast to 2028 (US$ Billion)
Figure 50. Canada: Events Market– Revenue and Forecast to 2028 (US$ Billion)
Figure 51. Mexico: Events Market– Revenue and Forecast to 2028 (US$ Billion)
- Access Destination Services
- Anschutz Entertainment Group
- ATPI Ltd.
- BCD Meetings & Events
- Cvent Inc
- Entertaining Asia
- Live Nation Worldwide, Inc.
- Pollstar
- StubHub
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America Events Market.
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the North America Events Market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth North America market trends and outlook coupled with the factors driving the Events Market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution