North America Event Apps Market

Market Introduction

North America is a highly mature market that contributes significantly to the global meetings & events industry. The region has significant supplier capabilities to serve complex client requirements, and industry leaders are leveraging advanced technology to gather data for receiving actionable information. Event apps are witnessing a significant demand in North America, owing to the benefits such as real-time analysis, efficient meetings, and event management that fuels organizational progress. Event apps are also facilitating businesses to grab and analyze attendees’ behavior patterns and make efficient business decisions. The North American event industry is further accelerated by economic development, government investment, and initiatives to develop infrastructure and promote new venues for corporate events, propelling the event apps market. Many small to mid-size event management companies have emerged in North America recently, offering superior service capabilities to enhance the regional meetings & events sector. Digitization is gaining rapid importance as an efficient and cost-effective means of improving and streamlining the attendees' experience during live events.

North America Event Apps Strategic Insights

Strategic insights for the North America Event Apps provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Event Apps Report Scope

North America Event Apps Regional Insights

The geographic scope of the North America Event Apps refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

The North America event apps market is expected to grow from US$ 370.92 million in 2022 to US$ 832.41 million by 2028; it is estimated to register a CAGR of 14.4% from 2022 to 2028.

Hybrid events have gained importance since 2020. The rapidly growing trend of hybrid events as a substitute for in-person events is bolstering the growth of the event apps market in North America. According to a survey conducted by the event professional community, EventMB, in 2021, 71% of event planners stated they would employ a digital strategy, and 67% stated that hybrid is the future of events. The growing demand for a seamless experience in in-person and online events is encouraging start-ups entering the North American event apps market to design and develop technologically advanced solutions for creating and planning hybrid events easily.

In 2021, the International Association of Conference Centres (IACC) hosted their conference in favor of localized “pods” that will operate the in-person event and provide a virtual experience of a full-sized conference. Many companies have adopted strategies to include a longer-term ROI and robust sponsorships to hold a profitable virtual event. The rising demand for virtual event sponsorships is also bolstering the North America event apps market growth. Software Company, Bizzabo offers easy-to-use sponsor profiles that make securing sponsorships easier. Eventtia provides a hybrid event platform with the facility to capture a wider audience that keeps them connected, in-person or remote. Communique Conferencing, Inc., a leading hybrid and virtual event platform provider, launched its all-in-one virtual and hybrid event mobile app in November 2021 for Apple and Android users. The mobile app is an extension to the virtual event platform with features, including in-person attendee check-in, networking, exchange of business cards, and live view sessions. Such factors bolstered the growth of virtual and hybrid events, propelling the North America event apps market growth.

Key Market Segments

Based on type, the North America event apps market is segmented into enterprise event apps, hybrid apps, corporate meeting apps, conference apps, trade show apps, festival apps, and sports event apps. The enterprise event apps segment would hold the largest share in the North America Event Apps market in 2022. The majority of corporate event planning teams focus on a core portfolio of large-scale, high-profile events that need a significant amount of resources. Mobile event applications are becoming more frequent at these events. A mobile event app is a strong tool that is shaking up the traditional meeting model by increasing productivity, promoting participation, and lowering expenses by harnessing technology. For instance, Whova is an all-in-one event management system that makes events more modern and stylish, efficiently attracts and engages attendees, and saves event organizers time on logistical administration. These factors lead to the growth of the North America event apps market.

Based on operating system, the North America event apps market is segmented into iOS, Android, and web-based. The iOS segment led the North America event apps market in 2022. It is anticipated to grow at the highest CAGR during the forecast period.

In terms of end user, the North America event apps market is segmented into event organizers and planners, corporate, government, education, and others. The event organizer and planners segment held the largest share in the North America event apps market in 2021, and it is anticipated to grow at the highest CAGR during the forecast period.

In January 2022, CharliAI announced that it would become a Webex Partner. CharliAI assists organizations in accelerating growth, substantially reducing expenses, streamlining operations, and allowing people to focus on high-value tasks that have tangible and measurable business outcomes. In February 2020, SpotMe introduced Chat and established a new support standard with responses in 20 Seconds. From its locations in Switzerland, Sofia, Singapore, New York, and Chicago, SpotMe is leading the way with a truly global follow-the-sun support approach that strives to provide support replies within a 20-second target response time.

Major Sources and Companies Listed

Company websites, annual reports, financial reports, national government documents, and statistical databases are among the major primary and secondary sources considered for preparing this report on the North America event apps market. Major companies listed in the North America event apps market report include Whova; Cvent Inc.; Evenium; Eventbase Technology Inc.; Livestorm; Meeting Application; On24; Spotme; Webex Events (Formerly Socio); and Yapp Inc.

Reasons to Buy Report

• To understand the North America event apps market landscape and identify market segments that are most likely to guarantee a strong return
• To stay ahead of the race by comprehending the ever-changing competitive market landscape
• To efficiently plan mergers and acquisitions and partnership deals in the North America event apps market by identifying market segments with the most promising probable sales
• To take knowledgeable business decisions from a perceptive and comprehensive analysis of the market performance of various segments in the market.
• To obtain the North America event apps market growth on the basis of various segments for the period 2022–2028.

The report segments the North America event apps market as follows:

The North America event apps market is segmented based on type, operating system, and end user. Based on type, the market is categorized into enterprise event apps, hybrid apps, corporate meeting apps, conference apps, trade show apps, festival apps, and sports event apps. Based on operating system, the North America event apps market is segmented into iOS, Android, and web-based. Based on end user, the market is categorized into event organizer and planners, corporates, government, education, and others.

North America Event Apps Market – Company Profiles

• Whova
• Cvent Inc.
• Evenium
• Eventbase Technology Inc.
• Livestorm
• Meeting Application
• On24
• Spotme
• Webex Events (Formerly Socio)
• Yapp Inc.