North America Electric Blankets Market

The North America electric blankets market is expected to reach US$448.98 million by 2028 from US$ 277.78 million in 2021. The market is estimated to grow at a CAGR of 7.1% from 2021 to 2028.

The North America electric blankets market is primarily driven by improving living standards and inflating income. As a result, consumers have become inclined toward comfortable and premium bedding items, such as electric blankets. The increasing demand for electric blankets to help individuals suffering from pain-related ailments during low temperatures have aided the market growth.

An electric blanket contains an integrated circuit that provides appropriate warmth. It also offers a comfortable sleeping experience and is a good mood enhancer, thus providing great comfort to the consumer. Electric blankets have different features, such as adjustable temperatures and easy handling, thus becoming the prime choice of consumers. For instance, in July 2021, Beraraby introduced Travel Napper, a lightweight travel blanket suitable for traveling by flights, trains, and other public transportations.

Electric blankets are also comparatively less expensive than heaters and therefore preferred over them. In addition to this, manufacturers are developing waterproof, stain-resistant, battery-powered, lightweight, and mobile chargeable variants of electric blankets. Several companies produce well-insulated sheets lined with thick fleece to provide natural insulation and warmth. For instance, Medisana HDW designed a blanket made from microfiber fleece, which is machine washable and equipped with four levels of heat setting for better control. The introduction of these products is positively impacting the electric blankets market.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the electric blankets market growth at a good CAGR during the forecast period.

North America Electric Blankets Market Revenue and Forecast to 2028 (US$ Million)

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North America Electric Blankets Strategic Insights

Strategic insights for the North America Electric Blankets provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Electric Blankets Report Scope

North America Electric Blankets Regional Insights

The geographic scope of the North America Electric Blankets refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

North America Electric Blankets Market Segmentation   

The North America electric blankets market is analysed on the basis of size, type, and distribution channel. Based on size, the market is segmented into single, double, and others. Based on type, the market is segmented into electric under blankets and electric over blankets. Based on distribution channels, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Geographically, the market is segmented into the US, Canada, and Mexico.

North America Electric Blankets Market -

Companies Mentioned

Beurer GmbH, Morphy Richards; Biddeford Blankets LLC; Glen Dimplex; Sunbeam Products, Inc.; Bedshe International Co., Ltd., and Shavel Associates Inc. are the leading companies in the North America electric blankets market.