North America Education Apps Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Language and Subject Learning, Game-based Learning, Digital Library, and Others), Application (Upto K-12, Higher Education, Corporate, and Individual), and Delivery Type (Digital and Phygital)
The North America Education Apps Market is expected to grow from US$ 6,678.82 million in 2020 to US$ 38,705.81 million by 2028; it is estimated to grow at a CAGR of 25.0% during 2021–2028.
The growing demand for efficient and accessible learning, corporates focusing on human capital development, effective management of learning content, and increasing adoption of game-based learning practices are the prominent factors attributable to the educational apps market growth. During the emergence of the pandemic COVID-19, vendors experienced a significantly high demand for North American education apps market solutions in 2020. The COVID-19 pandemic forced the educational sector to restructure its business models, developing robust network connectivity to regain customers' confidence. Development in technology such as connectivity provided by the 5GPowered by Tiny network enables smoother communications and faster data transfers, which holds promising growth potential. Educational institutes are adopting tools to support and enhance the learning process and teaching, which is likely to fuel the demand for the educational apps market over the forecast period. The US government is also actively promoting e-textbooks, graphics, and other interactive smart content to enhance the learning experience, primarily in the K-12 segment. As the demand for online learning and e-learning platforms grows, it is further anticipated to propel education apps demand, which helps drive market growth.
The North America education apps market is segmented based on type, application, delivery type, and country. The segmentation in this research study has been finalized through post-in-depth secondary research and extensive primary research. In addition, the market is also segmented on the basis of products offered by the leading participants in the industry in order to understand widely used market-specific terminologies.
Impact of COVID-19 Pandemic on North America Education Apps Market
The North America education apps market experienced a positive effect of the pandemic in 2020 due to the closing of schools and educational institutes to prevent the spread of the COVID–19 outbreak, which resulted in the adoption of online education. The North America education app market was already growing pre-pandemic, but the sudden spread of COVID–19 boomed the North America education app market.
The app developers implemented various strategies during the COVID-19 pandemic and kept no stones unturned to increase their market share. For instance, in May 2020, TikTok announced a new program, “#LearnOnTikTok,” to encourage people to educate themselves during lockdowns. Similar to the US, Canada and Mexico adopted various online education methods to educate their students during the lockdown. The adoption of education apps increased during the COVID-19 pandemic in these countries. The schools reopened in 2021, but the North America education app market observed positive growth post-pandemic.
Based on country, the North America education apps market is segmented into the US, Canada, and Mexico.
North America Education Apps Market Insights
Rise in Adoption of E-learning across Institutions accelerates North America Education Apps Market Growth
A rise in the adoption of e-learning methodologies among colleges and universities is creating the need for educational apps in North American education Apps Market. The onset of the COVID-19 pandemic transformed the education sector worldwide. According to the World Economic Forum report of April 2020, more than 1.2 billion students in 186 countries were affected by the shuttering of schools and colleges due to the COVID-19 pandemic. As per the World Economic Forum report, even before the COVID-19 pandemic, the global EdTech investments reached US$ 18.7 billion in 2019, and the overall market for online education is expected to reach US$ 350 billion by 2025. Since the COVID-19 pandemic, there has been a significant surge in language apps, virtual tutoring apps, video conferencing apps, and online learning apps, among others.
Adopting educational apps across the learning portals enables content management and file sharing among staff and students. These software solutions also offer student progress tracking, student feedback and grading, and assessment creation and management tools. The rise in demand for educational apps due to efficient e-learning experience for staff and students fuels the North America education apps market growth.
Type-Based North America Education Apps Market Insights
Based on type, the North America education apps market is segmented into language & subject learning, game–based learning, digital library, and others. Language & subject learning held the largest market share in 2020. On the other hand, the game-based learning segment is the fastest-growing segment, followed by the digital library and others.
Application-Based North America Education Apps Market Insights
Based on application, the North America Education Apps Market is segmented into Upto K–12, higher education, corporate and individual. Higher education accounted for the largest share in 2020. On the other hand, the individual segment is expected to grow at the highest CAGR during the forecast period.
Delivery Type -Based North America Education Apps Market Insights
On the basis of delivery type, the North America education apps market is segmented into digital and phygital. Digital segment accounted for a larger market share in 2020, whereas phygital accounted for a faster growing share in the market.
Strategic Insights
The players operating in the North America education apps market adopt strategies, such as mergers, acquisitions, and market initiatives, to maintain their positions in the market. A few developments by key market players are listed below:
- In 2021, McGraw Hill, completed the acquisition of EdTech Pioneer Achieve3000 to help the brand expand in existing and new markets.
- In September 2020, IXL have added educational games for pre-K through 2nd-grade young learners. This is a comprehensive curriculum inclusive of 90-plus educational games. This will allow students to learn with fun. Interesting puzzles and challenges would engage more students to learn further lessons and achieve virtual rewards.
North America Education Apps Market Revenue and Forecast to 2028 (US$ Million)
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North America Education Apps Market Segmentation
North America Education Apps Market - By Type
- Language and Subject Learning
- Game-based Learning
- Digital Library
- Others
North America Education Apps Market - By Application
- Upto K-12
- Higher Education
- Corporate
- Individual
North America Education Apps Market - By Delivery Type
- Digital
- Phygital
North America Education Apps Market - Company Profiles
- Duolingo
- McGraw-Hill Education, Inc.
- Age of Learning, Inc.
- Houghton Mifflin Harcourtz
- IXL Learning
- Arcademics
- Breakout EDU
- ELSA, Corp
- Photomath
- XtraMath
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 North America Education Apps Market – By Type
1.3.2 North America Education Apps Market – By Application
1.3.3 North America Education Apps Market – By Delivery Type
1.3.4 North America Education Apps Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Type
3.2 Secondary Research
3.3 Primary Research
4. North America Education Apps Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. North America Education Apps Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Rise in Adoption of E-learning across Institutions
5.1.2 Implementation of BYOD in Enterprises and Educational Institutions
5.2 Market Restraints
5.2.1 Presence of Free Education Apps
5.3 Market Opportunities
5.3.1 Adoption of Immersive Learning with Virtual Reality, Augmented Reality, and Gamification
5.4 Future Trends
5.4.1 Adoption of Phygital Learning Model
5.5 Impact Analysis of Drivers and Restraints
6. North America Education Apps Market – North America Market Analysis
6.1 Overview
6.2 North America Education Apps Market Forecast and Analysis
6.3 Market Positioning- Top Five Players
7. North America Education Apps Market Analysis – By Type
7.1 Overview
7.2 North America Education Apps, by Type (2020 and 2028)
7.3 Language and Subject Learning
7.3.1 Overview
7.3.2 Language and Subject Learning: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Game-based Learning
7.4.1 Overview
7.4.2 Game-based Learning: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
7.5 Digital Library
7.5.1 Overview
7.5.2 Digital Library: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
7.6 Others
7.6.1 Overview
7.6.2 Others: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
8. North America Education Apps Market – By Application
8.1 Overview
8.2 North America Education Apps, by Application (2020 and 2028)
8.3 Upto K-12
8.3.1 Overview
8.3.2 Upto K-12: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Higher Education
8.4.1 Overview
8.4.2 Higher Education: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
8.5 Corporate
8.5.1 Overview
8.5.2 Corporate: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
8.6 Individual
8.6.1 Overview
8.6.2 Individual: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
9. North America Education Apps Market – By Delivery Type
9.1 Overview
9.2 North America Education Apps, by Delivery Type (2020 and 2028)
9.3 Digital
9.3.1 Overview
9.3.2 Digital: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Phygital
9.4.1 Overview
9.4.2 Phygital: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
10. North America Education Apps Market – Country Analysis
10.1 Overview
10.2 North America Education Apps Market Breakdown, by Country
10.2.1 US: Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
10.2.1.1 US: Education Apps Market, by Type
10.2.1.2 US: Education Apps Market, by Application
10.2.1.3 US: Education Apps Market, by Delivery Type
10.2.2 Canada: Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
10.2.2.1 Canada: Education Apps Market, by Type
10.2.2.2 Canada: Education Apps Market, by Application
10.2.2.3 Canada: Education Apps Market, by Delivery Type
10.2.3 Mexico: Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
10.2.3.1 Mexico: Education Apps Market, by Type
10.2.3.2 Mexico: Education Apps Market, by Application
10.2.3.3 Mexico: Education Apps Market, by Delivery Type
11. North America Education Apps Market - COVID-19 Impact Analysis
11.1 Overview
12. Education Apps Market - Industry Landscape
12.1 Market Initiative
12.2 Merger and Acquisition
12.3 New Development
13. Company Profiles
13.1 Duolingo
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 McGraw-Hill Education, Inc.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Age of Learning, Inc.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Houghton Mifflin Harcourtz
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 IXL Learning
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Arcademics
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Breakout EDU
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 ELSA, Corp.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Photomath
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 XtraMath
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary
LIST OF TABLES
Table 1. North America Education Apps Market, Revenue and Forecast, 2017–2028 (US$ Mn)
Table 2. US: Education Apps Market, by Type –Revenue and Forecast to 2028 (US$ Million)
Table 3. US: Education Apps Market, by Application –Revenue and Forecast to 2028 (US$ Million)
Table 4. US: Education Apps Market, by Delivery Type–Revenue and Forecast to 2028 (US$ Million)
Table 5. Canada: Education Apps Market, by Type –Revenue and Forecast to 2028 (US$ Million)
Table 6. Canada: Education Apps Market, by Application –Revenue and Forecast to 2028 (US$ Million)
Table 7. Canada: Education Apps Market, by Delivery Type–Revenue and Forecast to 2028 (US$ Million)
Table 8. Mexico: Education Apps Market, by Type –Revenue and Forecast to 2028 (US$ Million)
Table 9. Mexico: Education Apps Market, by Application –Revenue and Forecast to 2028 (US$ Million)
Table 10. Mexico: Education Apps Market, by Delivery Type–Revenue and Forecast to 2028 (US$ Million)
Table 11. Glossary of Terms, North America Education Apps Market
LIST OF FIGURES
Figure 1. North America Education Apps Market Segmentation
Figure 2. North America Education Apps Market Overview
Figure 3. North America Education Apps Market, By Type
Figure 4. North America Education Apps Market, By Application
Figure 5. North America Education Apps Market, By Delivery Type
Figure 6. North America Education Apps Market, By Country
Figure 7. North America – PEST Analysis
Figure 8. North America Education Apps Market Ecosystem Analysis
Figure 9. Expert Opinion
Figure 10. North America Education Apps Market Impact Analysis of Drivers and Restraints
Figure 11. North America Education Apps Market, Forecast and Analysis (US$ Mn)
Figure 12. Market Positioning- Top Five Players
Figure 13. North America Education Apps Market Revenue Share, by Type (2020 and 2028)
Figure 14. Language and Subject Learning: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Game-based Learning: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. Digital Library: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. Others: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. North America Education Apps Market Revenue Share, by Application (2020 and 2028)
Figure 19. Upto K-12: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. Higher Education: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. Corporate: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 22. Individual: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. North America Education Apps Market Revenue Share, by Delivery Type (2020 and 2028)
Figure 24. Digital: North America Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. Phygital: North America Education Apps Market– Revenue and Forecast to 2028 (US$ Million)
Figure 26. North America Education Apps Market Revenue Share, By Country (2020 and 2028)
Figure 27. US: Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Canada: Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. Mexico: Education Apps Market – Revenue and Forecast to 2028 (US$ Million)
Figure 30. Impact of COVID-19 Pandemic in North America Country Markets
- Duolingo
- McGraw-Hill Education, Inc.
- Age of Learning, Inc
- Houghton Mifflin Harcourtz
- IXL Learning
- Arcademics
- Breakout EDU
- ELSA, Corp
- Photomath
- XtraMath
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America Education Apps market
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the North America Education Apps market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth North America market trends and outlook coupled with the factors driving the market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution