North America Cut Flowers Market

The North America cut flowers market is expected to grow from US$ 11,584.61 million in 2022 to US$ 17,168.85 million by 2030. It is estimated to grow at a CAGR of 5.0% from 2022 to 2030.

Increasing Demand for Cut Flowers for Decorative Purposes Fuels North America Cut Flowers Market

Cut flowers are used for decorative purposes. They are used in vase arrangements and bouquets at formal events and informal displays to beautify homes and public places, designs for weddings and funerals, corsages, wreaths, similar ornamental articles, and boutonnieres. The event and wedding planners use various flowers for decoration, bouquets, and centerpieces, creating creative event space. According to the Knot Real Wedding Study, the average investment cost in wedding flowers was US$ 2,400 in 2022. In addition, the surging demand for exotic and seasonal flowers for floral decoration to enhance space aesthetics by event and wedding planners has further contributed to the market growth. Beautiful flowers, with respect to people's common perception, are often in more demand. Flowers such as roses, orchids, lilies, marigolds, and carnations have high demand during the festive season. Companies such as Karen Roses and Multiflora provide cut flowers for decoration. In addition, businesses and hotels often use floral decoration to create a welcoming and aesthetically pleasing environment for clients and guests. Thus, the surging demand for cut flowers for decorative purposes in various events drives the market growth.

North America Cut Flowers Market Overview

North America holds a significant share of the cut flowers market. The market in North America is segmented into the US, Canada, and Mexico. Many domestic and international players such as Washington Bulb Co., Inc.; Oserian; and Dümmen Orange operate in the cut flowers market in this region. These companies are constantly working toward improving the characteristics and qualities of cut flowers to attract new consumers and widen their consumer base.

The major demand for cut flowers is generated on days such as Valentine’s Day, Mother’s Day, Christmas, and Easter, as people use flowers as gifts to express love and celebrate these special occasions. According to the Society of American Florists, Mother’s Day flowers account for a 26% share of total spending on flowers at shops in the US. Further, Valentine’s Day made up 30% of spending on flowers in 2022. The wedding and event industry also drives the demand for cut flowers. Couples and event planners use cut flowers in decorations, bouquets, and centerpieces. According to the Knot Real Wedding Study, the average amount invested in wedding flowers was US$ 2,400 in 2022.

In North America, cut flowers have gained popularity among consumers as a popular choice for gifting on birthdays, anniversaries, and other personal milestones. In addition, flowers are often used to pay tribute to loved ones during funeral memorial services. The flower subscription services that deliver fresh flowers regularly to subscribers' homes have gained popularity in the region. Vendors offering these services cater to buyers with trendy floral arrangements.

North America Cut Flowers Market Revenue and Forecast to 2030 (US$ Million)

North America Cut Flowers Strategic Insights

Strategic insights for the North America Cut Flowers provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Cut Flowers Report Scope

North America Cut Flowers Regional Insights

The geographic scope of the North America Cut Flowers refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

North America Cut Flowers Market Segmentation

The North America cut flowers market is segmented into flower type, application, distribution channel, and country.

Based on flower type, the North America cut flowers Market is segmented into rose, carnation, lilium, chrysanthemum and gerbera, and others. The rose segment held the largest share of the North America cut flowers market in 2022.

In terms of application, the North America cut flowers Market is bifurcated into home and commercial. The commercial segment held a larger share of the North America cut flowers market in 2022.

By distribution channel, the North America cut flowers market is segmented into supermarkets and hypermarkets, specialty stores/florist, online retail, and others. The specialty stores/florist segment held the largest share of the North America cut flowers market in 2022.

Based on country, the North America cut flowers market is segmented into the US, Canada, and Mexico. The US dominated North America cut flowers market in 2022.

The Queen’s Flowers Corp, Selecta Cut Flowers SAU, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Washington Bulb Co Inc, Dummen Orange Holding BV, Esmerlda Farms LLC, and Marginpar BV are some of the leading companies operating in the North America cut flowers market.