North America Course Authoring Software Market

Market Introduction

Presently, organizations are rapidly adopting digitalization, which is creating a need for trainers and education professionals to communicate interactive courses leveraging software that enables the learners to develop their personalized web pages, courses, and navigation tools, among others. The adoption of the rapid authoring method has grown significantly during the past few years. The course authoring software reduces time and costs concerning training, thus resulting in engaging content delivery. Some of the benefits delivered by these tools include accessibility from tools from any device at any place, reduced training costs, improved performance, and content repurposing. The growth of e-learning has created a demand for efficient course authoring software, which has boosted the course authoring software market's growth. However, the availability of open-source platforms may hinder the growth of North America course authoring software market to a certain extent. Also,  cloud based solutions are boosting the acceptance of course authoring software, which is expected to create a significant demand for course authoring software in the coming years, which is further anticipated to drive the North America course authoring software market.

North America is adversely affected by the COVID-19 pandemic. However, the pandemic is providing new opportunities for course authoring software market in North America. Though the impacts on the diverse businesses are well-known, the education sector is also facing the largest disruption in recent remembrance. Educational institutions in the region are offering online learning owing to travel bans as well as quarantine measures. Presently, the region is characterized by the presence of developed nations such as the US and Canada, where the demand for education technology solutions & services is quite high owing to the huge presence of course authoring software providers, smart device manufacturers, cloud service providers, and high adoption of advanced technologies among educational institutions and corporate organization. The education technology industry has been flourishing at an impressive pace in the US due to high adoption of advanced online course among end users and growing investment and funding in edtech start-ups. In terms of COVID-19 outbreak, the US is the worst affected country in terms of confirmed cases and deaths, as per latest WHO reports. However, in the first and second quarter of 2020, schools and universities were shutdown, which bolstered the growth in the adoption of e-learning. After second quarter of 2020, the educational institutes and corporate organization adopted the online course for the enhancement of their students’ and employees’ skills. The continuous adoption of distance learning through virtual classrooms and online exams & assessment tools, in the wake of ongoing pandemic and closure of schools across major North American countries, is propelling the demand for education technology in the region, which is driving the growth of the North America course authoring software market.

North America Course Authoring Software Strategic Insights

Strategic insights for the North America Course Authoring Software provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Course Authoring Software Report Scope

North America Course Authoring Software Regional Insights

The geographic scope of the North America Course Authoring Software refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

The course authoring software market in North America is expected to grow from US$ 296.96 million in 2019 to US$ 743.77 million by 2027; it is estimated to grow at a CAGR of 14.8% from 2020 to 2027. The rising demand for online courses and increase in the number of registrations for online programs are creating a huge opportunity for vendors operating in the course authoring software market. The market for online courses is highly fragmented due to the presence of numerous players operating in the course authoring software market. The course authoring vendors must focus on partnerships with online course providers to expand their footprints. Online learning is becoming an essential part of the educational landscape. The online program enrollments are majorly driven by the rising interest of employees who are looking for flexible formats for certificates, courses, and degree programs to support career placement as well as to pursue advanced studies. The students who enrolled for on-campus programs are also focusing on registering for fully online courses during their enrollment.

Key Market Segments

In terms of deployment, the cloud segment accounted for the largest share of the North America course authoring software market in 2019. In terms of end user, the enterprises segment held a larger market share of the North America course authoring software market in 2019.  

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the course authoring software market in North America are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Adobe Inc.; Articulate Global Inc.; Brainshark, Inc.; Easygenerator; Elucidat; Instructure, Inc.; iSpring Solutions Inc.; LearnWorlds; Lessonly, Inc.; SAP Litmos.

Reasons to buy report

• To understand the North America course authoring software market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive landscape for North America course authoring software market
• Efficiently plan M&A and partnership deals in North America course authoring software market by identifying market segments with the most promising probable sales
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form North America course authoring software market
• Obtain market revenue forecast for market by various segments from 2020-2027 in North America region.

North America Course Authoring Software Market Segmentation

North America Course Authoring Software Market - By Deployment

• Cloud
• On-Premises

North America Course Authoring Software Market - By

End User

• Educational Institutes
• Enterprises

North America Course authoring software Market - By Country

• US
• Canada
• Mexico

North America Course authoring software Market - Company Profiles

• Adobe Inc.
• Articulate Global Inc.
• Brainshark, Inc.
• Easygenerator
• Elucidat
• Instructure, Inc.
• iSpring Solutions Inc.
• LearnWorlds
• Lessonly, Inc.
• SAP Litmos