North America Children Audiobook Market

The North America children audiobook market is expected to reach US$ 651.95 million by 2028 from US$ 95.77 million in 2022, with an estimated CAGR of 31.8%.

The North America children audiobook market is segmented into the US, Canada, and Mexico. In 2021, the US dominated the market with a substantial revenue share, followed by Canada and Mexico. The growth of the children audiobooks market in the US is primarily attributed to growth prospects in the adoption of digital books. Countries in North America are highly focused on embracing advanced technology in children’s education, fun learning, and entertainment, which has propelled a corresponding growth in the adoption of children’s audiobooks among consumers. The need to engage children in learning activities while the schools were closed due to the pandemic accelerated the demand for children’s audiobooks, driving the market. For instance, according to the Audio Publishers Association, publishers experienced a 12% increase in audiobook revenue in 2020. Further, in November 2021, Spotify announced purchasing Findaway, one of the largest audiobook distributors in the US, to expand its audiobook and podcast offerings. Also, the rising adoption of audiobooks in schools in various languages to enhance student performance is propelling the North America children audiobook market growth.

Market Overview and Dynamics              

With the growing use of voice-based services, children are engaging in new ways to interact with library and audiobook stores using speech. In addition, the voice-activated assistant helps users discover and borrow books from the library’s digital collection with speech. Also, it allows them to search for a book, read a description, and get a recommendation for their next read. Moreover, AI and virtual reality play a vital role in audiobooks, and key players continue enhancing their product offerings, making AI text-to-speech sound human. Apple, Google, Microsoft, and Amazon have all been attempting to improve the voices of their AI personal assistants. Alexa responds smoothly and quickly to several audiobook voice commands, ranging from simple actions like, “Alexa, play [book title],” to the more advanced, “Alexa, go to chapter number [#].” In December 2021, Audible, the Amazon-owned audiobook company, launched over 100 audiobooks for free on Alexa. Customers can access these titles for free via the voice assistant and need to rely on voice commands to get Alexa to start reading audiobooks. Therefore, growing technological advancements in voice-activated assistants and increasing implementation of virtual reality across several audiobook product lines are expected to boost the market growth in the coming years.

Key Market Segments

By type, the North America children audiobook market is bifurcated into one-time download and subscription-based model. The one-time download segment holds a larger market share as most users prefer to download audiobooks. However, subscription-based services are gaining attraction as paying per audiobook download is expensive. Children’s audiobooks have transitioned from tangible products purchased in stores to digitally downloaded books on various devices. Most readers and listeners prefer to download a single, high-quality audiobook. The downloaded audiobook provides the flexibility to listen to book content anytime at any place. Many companies offer discounts and special packages for one-time download purchases. Google LLC sells a few audiobook titles with a 30–50% discount. The rise in customer demand for single high-quality audiobooks is driving the North America children audiobook market for the one-time download segment.

Based on genre, the North America children audiobook market is segmented into action & adventure, education & learning, fairy tales & myths, and others. The education & learning segment is growing with the highest CAGR in the forecast period.

In terms of age group, the North America children audiobook market is segmented into 0–5 years, 6–8 years, and 9 years and above. The 9 years and above segment holds the largest market share as children aged nine years and above are highly involved and engaged in reading and learning activities. This age group is ideal for developing a hobby of reading and an interest in learning something new.

Major Sources and Companies Listed

Company websites, annual reports, financial reports, national government documents, and statistical databases are among the major primary and secondary sources considered for preparing this report on the North America children audiobook market. Major companies listed in the North America children audiobook market report include Amazon.com Inc., Macmillan Holdings LLC, Deyan Audio Services Inc., Google LLC, Blackstone Audio Inc., Naxos AudioBooks (UK) Ltd., HarperCollins Publishers LLC, Simon & Schuster Inc., Oasis Family Media LLC, and Dreamscape Media LLC.

Reasons to Buy Report

• To understand the North America children audiobook market landscape and identify market segments that are most likely to guarantee a strong return
• To stay ahead of the race by comprehending the ever-changing competitive market landscape
• To efficiently plan mergers and acquisitions and partnership deals in the North America children audiobook market by identifying market segments with the most promising probable sales
• To take knowledgeable business decisions from a perceptive and comprehensive analysis of the market performance of various segments in the market
• To obtain the North America children audiobook market growth based on various segments for the period 2022–2028

The report segments the North America children audiobook market as follows:

Based on genre, the North America children audiobook market is segmented into action & adventure, education & learning, fairy tales & myths, and others. In terms of type, the market is segmented into one-time download and subscription-based model. Based on age group, the North America children audiobook market is divided into 0–5 years, 6–8 years, and 9 years and above.

North America Children Audiobook Market – Company Profiles

• Amazon.com Inc.
• Macmillan Holdings LLC
• Deyan Audio Services Inc.
• Google LLC
• Blackstone Audio Inc.
• Naxos AudioBooks (UK) Ltd.
• HarperCollins Publishers LLC
• Simon & Schuster Inc.
• Oasis Family Media LLC
• Dreamscape Media LLC

North America Children Audiobook Strategic Insights

Strategic insights for the North America Children Audiobook provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Children Audiobook Report Scope

North America Children Audiobook Regional Insights

The geographic scope of the North America Children Audiobook refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.