North America Automotive Transceivers Market

The North America automotive transceivers market is expected to grow from US$ 1,096.73 million in 2022 to US$ 1,482.62 million by 2028. It is estimated to grow at a CAGR of 5.2% from 2022 to 2028. 

Increasing Need for Communications in Automobiles is Driving the North America Automotive Transceivers Market

Automobile manufacturers are continuously striving to improve safety and performance, and reduce the environmental impact of their products, along with enhancing comfort for vehicle occupants. This, in turn, increases the volume of data generated and communicated between electronic control units (ECUs) of vehicles, along with the reliance on the same, thereby contributing to the demand for automotive transceivers. Advanced vehicles, nowadays, utilize about five separate ECUs to address the elevating demand for next-generation, embedded networks, and high bandwidths. The growing requirement for bandwidth and embedded networks propels the deployment of transceivers in automobiles.

Earlier, only high-end cars had comfort and other prime features. However, these features are gradually becoming common in other car segments due to the declining prices of sensors and ECUs with economies of scale. Nowadays, hatchbacks, and B and C segment sedans are also equipped with these comfort and safety features. This has created a huge demand for ECUs and sensors in the automotive market, which triggers the demand for transceivers, as they connect all ECUs and sensors on a single mesh network. FlexRay, one of the key players in the automotive transceivers market, provides CAN for mainstream powertrain communications and Local Interconnect Network for low-cost body electronics to optimize cost and reduce transition challenges in high-end applications. The increasing applications of LIN in body electronics such as mirrors, power seats, and accessories; CAN in powertrain components such as engine, transmission, and ABS; and FlexRay in high-performance powertrain and safety systems further trigger the adoption of transceivers. Thus, increasing communications needs in automobiles propel the growth of the North America automotive transceivers market.

North America Automotive Transceivers Market Overview

The North America automotive transceivers market is segmented into the US, Canada, and Mexico. The region has leading automotive transceivers manufacturers such as STMicroelectronics; Infineon Technologies AG; Renesas Electronics America Inc.; Microchip Technology Inc.; Broadcom Inc.; Semiconductor Components Industries, LLC; Texas Instruments Incorporated; NXP Semiconductors N.V.; and Analog Devices, Inc. In addition, the growing initiatives for advancing features in automotive transceivers from these players are fueling the market growth. For instance, in November 2022, Infineon Technologies AG introduced a new CMOS transceiver MMIC CTRX8181 with high performance, scalability, and reliability for automotive radar modules. This development offers a scalable platform approach for different sensors, including corner, front, and short range, along with flexibility for new software-defined vehicle architectures, which is boosting the market demand among consumers. In addition, in November 2022, Renesas Electronics Corporation introduced a 4x4-channel, 76-81GHz transceiver designed to cater to the growing needs of ADAS and Level 3 and higher autonomous driving applications. Also, in September 2022, NXP Semiconductors N.V. announced the production of its 2nd Generation 77GHz RFCMOS radar transceivers for ADAS and autonomous driving. This development enables 360° sensing for critical safety applications, such as adaptive cruise control, automated emergency braking, blind-spot monitoring, cross-traffic alert, and automated parking. Thus, such growing technological advancements for developing advanced automotive transceivers enable the players to achieve a competitive edge over the competitors, which is contributing to the North America automotive transceivers market growth over the forecast period.

North America has a developed automotive industry due to the continuous production of passenger vehicles. For instance, as per the Organisation Internationale des Constructeurs d'Automobiles (OICA) 2021 report, the US produced 70,24,288 passenger vehicles in 2021 and 68,64,024 in 2020. Similarly, Canada produced 3,20,605 passenger vehicles in 2021 and 3,18,750 in 2020, as per the same report. As per OICA statistics, the US, Canada, and Mexico are leading in the production of passenger vehicles across the globe. Thus, with the continuous production of passenger vehicles across the region, the demand for automotive transceivers is also rapidly growing. This is owing to a rise in the demand for connected vehicles and the growing integration of electronic components in the vehicle such as ADAS and V2X module for enhancing passenger safety and security, which is further promoting the North America automotive transceivers market growth.

North America Automotive Transceivers Market Revenue and Forecast to 2028 (US$ Million)

North America Automotive Transceivers Strategic Insights

Strategic insights for the North America Automotive Transceivers provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Automotive Transceivers Report Scope

North America Automotive Transceivers Regional Insights

The geographic scope of the North America Automotive Transceivers refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

North America Automotive Transceivers Market Segmentation

The North America automotive transceivers market is segmented into protocol, application, vehicle type, and country.

Based on protocol, the North America automotive transceivers market is segmented into CAN, LIN, FLEXRAY, and others. The CAN segment held the largest market share in 2022.

Based on application, the North America automotive transceivers market is segmented into safety, body control module, chassis, powertrain, steering wheel, engine, and door/seat. The safety segment held the larger market share in 2022.

Based on vehicle type, the North America automotive transceivers market is bifurcated into passenger vehicles, and commercial vehicles. The passenger vehicles segment held the larger market share in 2022.

Based on country, the North America automotive transceivers market is segmented into the US, Canada, and Mexico. The US dominated the market share in 2022.

Broadcom Inc; Cypress Semiconductor Corp; Maxim Integrated Products Inc; Microchip Technology Inc; NXP Semiconductors NV; Renesas Electronics Corp; Robert Bosch; STMicroelectronics NV; Texas Instruments Inc; and Toshiba Corp are the leading companies operating in the North America automotive transceivers market.