North America Augmented Reality and Virtual Reality Market

Historic Data: 2019-2020   |   Base Year: 2021   |   Forecast Period: 2022-2028

Analysis By Technology (Augmented Reality and Virtual Reality), Component (Semiconductor Components, Sensors, and Others), and End-user Industry (Entertainment, Educational, Industrial, Medical, Real Estate & Architecture, Retail, Aerospace & Defense, and Others)

No. of Pages: 115    |    Report Code: BMIRE00024988    |    Category: Electronics and Semiconductor

Available Report Formats

pdf-format excel-format pptx-format
Request Free Sample Buy Now
North America Augmented Reality and Virtual Reality Market
Free Sample Buy Now

The augmented reality and virtual reality market in North America is expected to grow from US$ 11,623.09 million in 2021 to US$ 100,109.48 million by 2028; it is estimated to register a CAGR of 36.0% from 2021 to 2028.



A few investments were made in the AR and VR technologies. For instance, as per an article published by Tech Crunch, Niantic, a San Francisco-based developer of augmented reality platforms, closed a deal of US$ 300 million in November 2021 to build the real-world metaverse. Similarly, according to an article published by Crunchbase, Magic Leap, a Florida-based wearable tech maker, raised a total of US$ 500 million in October 2021. Such rising investments in AR and VR technologies are likely to create future growth opportunities for the augmented reality and virtual reality market players, which is further anticipated to drive the market in North America.

North America Augmented Reality and Virtual Reality Market Revenue and Forecast to 2028 (US$ Million)

North America Augmented Reality and Virtual Reality Market Revenue and Forecast to 2028 (US$ Million)
Get more information on this report

North America Augmented Reality and Virtual Reality Strategic Insights

Strategic insights for the North America Augmented Reality and Virtual Reality provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

strategic-framework/north-america-augmented-reality-and-virtual-reality-market-strategic-framework.webp
Get more information on this report

North America Augmented Reality and Virtual Reality Report Scope

Report Attribute Details
Market size in 2021 US$ 11,623.09 Million
Market Size by 2028 US$ 100,109.48 Million
Global CAGR (2021 - 2028) 36.0%
Historical Data 2019-2020
Forecast period 2022-2028
Segments Covered By Technology
  • Augmented Reality
  • Virtual Reality
By Component
  • Semiconductor Components
  • Sensors
By End-user Industry
  • Entertainment
  • Educational
  • Industrial
  • Medical
  • Real Estate & Architecture
  • Retail
  • Aerospace & Defense
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Market leaders and key company profiles
  • EON Reality
  • Google LLC
  • Immersive Gaze
  • Innovega Inc.
  • Vuzix Corporation
  • YeppAR
  • Zugara, Inc.
    		•
    Get more information on this report

    North America Augmented Reality and Virtual Reality Regional Insights

    The geographic scope of the North America Augmented Reality and Virtual Reality refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

    geography/north-america-augmented-reality-and-virtual-reality-market-geography.webp
    Get more information on this report

    North America Augmented Reality and Virtual Reality Market Segmentation

    The North America augmented reality and virtual reality market is segmented into technology, component, end-user industry, and country. Based on technology, the North America augmented reality and virtual reality market is bifurcated into augmented reality and virtual reality. In 2020, the augmented reality segment held the largest share of the North America augmented reality and virtual reality market. Based on components, the market is segmented into sensors, semiconductor components, and others. In 2020, the semiconductor components segment held the largest share of the North America augmented reality and virtual reality market. Based on end-user industry, the market is segmented into entertainment, educational, industrial, medical, real estate & architecture, retail, aerospace & defense, and others. In 2020, the entertainment segment held the largest share of the North America augmented reality and virtual reality market. Similarly, based on country, the North America augmented reality and virtual reality market is segmented into the US, Canada, and Mexico. The US held a substantial share of the market in 2020. EON Reality; Google LLC; Immersive Gaze; Innovega Inc.; Vuzix Corporation; YeppAR; and Zugara, Inc. are among the leading companies in the North America augmented reality and virtual reality market.

    Identical Market Reports with other Region/Countries

    The List of Companies - North America Augmented Reality and Virtual Reality Market

    1. EON Reality
    2. Google LLC
    3. Immersive Gaze
    4. Innovega Inc.
    5. Vuzix Corporation
    6. YeppAR
    7. Zugara, Inc.
    Frequently Asked Questions
    How big is the North America Augmented Reality and Virtual Reality Market?

    The North America Augmented Reality and Virtual Reality Market is valued at US$ 11,623.09 Million in 2021, it is projected to reach US$ 100,109.48 Million by 2028.

    What is the CAGR for North America Augmented Reality and Virtual Reality Market by (2021 - 2028)?

    As per our report North America Augmented Reality and Virtual Reality Market, the market size is valued at US$ 11,623.09 Million in 2021, projecting it to reach US$ 100,109.48 Million by 2028. This translates to a CAGR of approximately 36.0% during the forecast period.

    What segments are covered in this report?

    The North America Augmented Reality and Virtual Reality Market report typically cover these key segments-

  • Technology (Augmented Reality, Virtual Reality)
  • Component (Semiconductor Components, Sensors)
  • End-user Industry (Entertainment, Educational, Industrial, Medical, Real Estate & Architecture, Retail, Aerospace & Defense)

    • What is the historic period, base year, and forecast period taken for North America Augmented Reality and Virtual Reality Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the North America Augmented Reality and Virtual Reality Market report:

  • Historic Period : 2019-2020
  • Base Year : 2021
  • Forecast Period : 2022-2028
    • Who are the major players in North America Augmented Reality and Virtual Reality Market?

    The North America Augmented Reality and Virtual Reality Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • EON Reality
  • Google LLC
  • Immersive Gaze
  • Innovega Inc.
  • Vuzix Corporation
  • YeppAR
  • Zugara, Inc.
    • Who should buy this report?

    The North America Augmented Reality and Virtual Reality Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the North America Augmented Reality and Virtual Reality Market value chain can benefit from the information contained in a comprehensive market report.

    north-america-augmented-reality-and-virtual-reality-market