North America Athleisure Market

The athleisure market in North America is expected to grow from US$ 131.81 million in 2021 to US$ 241.58 million by 2028. it is estimated to grow at a CAGR of 9.0% from 2021 to 2028.

According to a recent survey conducted by McKinsey & Company involving the US, 79% of the respondents stated that wellness is important, and 42% considered wellness a top priority. Along with this, consumers are increasingly using fitness facilities to reach their physical activity and overall health goals. According to the 2020 Health Club Consumer Report from the International Health, Racquet & Sportsclub Association (IHRSA), from 2010 to 2019, the number of times Americans used a health club rose by an impressive 45%, which is from 4.6 billion visits in 2010 to 6.7 billion in 2019. The report also stated that one out of four people in America used a health club, gym, or studio in 2019.

Consumers are also indulging themselves in yoga, and according to Forbes, the number of yoga practitioners in the US has almost doubled in the past decade. According to the survey conducted by Yoga Alliance and Yoga Journal, Americans spent US$16 billion on classes, gear, and accessories. Thus, an increased focus on health and fitness has led to increased participation from consumers in physical and sports activities, which in turn, is driving the demand for athleisure.

Athleisure is a hybrid of athletic and leisure apparel to create a contemporary clothing style. Health-conscious consumers are increasingly consuming clothes specifically designed for the athletic workout and, at the same time, are applicable for gym-goers and casual wear. Moreover, consumers are increasingly opting for comfortable and functional wear due to the rising awareness about hygiene, appearance, and the standard of living. Thus, the rise in health-consciousness and consumer fitness is driving the growth of the athleisure market.

With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America Athleisure market at a substantial CAGR during the forecast period.

North America Athleisure Market Revenue and Forecast to 2028 (US$ Million)

  

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North America Athleisure Strategic Insights

Strategic insights for the North America Athleisure provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

North America Athleisure Report Scope

North America Athleisure Regional Insights

The geographic scope of the North America Athleisure refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

North America Athleisure market Segmentation

The North America athleisure market is analyzed on the basis of type, category, distribution channel, and country. Based on type, the market is segmented into topwear, bottomwear, footwear, and others. In 2020, the bottomwear segment held the largest share of the market, and the footwear segment is expected to register a higher CAGR during the forecast period. Based on category, the market is segmented into men, women, unisex, and kids. In 2020, the men segment held the largest market share; and the women segment is expected to register the highest CAGR in the market during the forecast period.

Based on distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. In 2020, the supermarkets & hypermarkets segment held the largest share of the market, and the online retail segment is expected to register a higher CAGR during the forecast period. By country, the North America athleisure market is segmented into the US, Canada, and Mexico. In 2020, the US held the largest market share, and Canada is expected to grow at the fastest CAGR during the forecast period.

Adidas AG; ASICS India Pvt. Ltd.; Athleta LLC; Authentic Brands Group LLC; Columbia Sportswear Company; H & M Hennes & Mauritz AB; lululemon athletica; Nike, Inc.; PUMA SE; and Under Armour, Inc. are the leading companies in the North America athleisure market.