North America Ad Fraud Detection Tools Market

Historic Data: 2019-2020   |   Base Year: 2021   |   Forecast Period: 2022-2028

Analysis By Type (Website and Mobile) and End User (E Commerce, Travel, Finance, Gaming, and Others)


No. of Pages: 95    |    Report Code: TIPRE00027956    |    Category: Technology, Media and Telecommunications

North America Ad Fraud Detection Tools Market
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The ad fraud detection tools market in North America is expected to grow from US$ 88.74 million in 2021 to US$ 257.53 million by 2028; it is estimated to grow at a CAGR of 16.4% from 2021 to 2028.

The US, Canada, and Mexico are major economies in North America. With the growing number of internet users, the demand for digital advertising is increasing due to several digital platforms for advertisement. Digital advertising is now more sophisticated, personalized, and relevant. Consumers spend more time online than ever before, and digital advertising offers an ideal way to reach multi-device and multi-channel consumers. Marketers are also able to target consumers with laser-focused precision as never before. Brands are no longer limited to just demographics and firmographics but can target the exact audience most likely to purchase based on thousands of lifestyle, personality, behaviors, and purchase intent segmentation variables. Mobile is the main driver of growth in digital advertisement nowadays, accounting for over 70% of digital and more than one-quarter of total media outlays, according to the V12 website data. Furthermore, Americans spend over 10 hours a day on screens, and about five of those hours are spent on their smartphones.

The advent of digital advertisement leads to an increase in digital advertising fraud and has also caused many revenue losses for the companies. For instance, digital ad fraud is estimated to cost brands around US$ 44 billion to fraudulent activities by 2022 and reach up to 45% of the total spent, according to mFilterIt data of November 2021. Furthermore, fraudsters are continuously developing technologies to cheat the ecosystem, whereas tech companies are constantly evolving to find ways to stop these fraudsters. Therefore, to prevent such ad frauds from happening with brands and advertisers, companies such as mFilterIt provide comprehensive solutions for digital ad frauds. The solution uses complex algorithms to monitor surface as well as dark web spaces actively and then, using artificial intelligence and machine learning to convert them into meaningful and actionable reports helping brand custodians and community owners to proactively safeguard from any potential harm to the identity and privacy of their community members. Thus, with the growing digital advertisements, the digital ad fraudulent activities are increasing, which drives the need for ad fraud detection tools.

 

The North American market suffered considerable economic losses in the first two quarters of 2020, owing to the high count of COVID-19 cases, especially in the US. The slowdown of economic growth directly impacted the logistics supply chain across the region. In 2020, the US, Canada, and Mexico witnessed a significant rise in the number of COVID-19 patients. The pandemic has resulted in economic turmoil owing to subsequent lockdowns. It has bolstered the growth of the digital advertising industry. As the COVID-19 pandemic continues to impact North America, fraudsters have seized the opportunity to attack digital ads. According to the Federal Trade Commission (FTC), Americans have lost US$ 13.4 million to COVID-related frauds since the beginning of 2020. Multiple federal agencies are working together to analyze the complaints and investigate ongoing digital ad frauds. With the growing digital advertisements, ad fraudulent activities are also increasing. Therefore, to counter such ad frauds, ad fraud detection and prevention tools are required. Therefore, with the increase in digital advertising in North America, the demand for ad fraud detection tools is also on the rise for the last few years. Also, owing to the presence of a large number of ad fraud detection solution providers in the US and Canada, and with wide-scale internet usage, the ad fraud detection tools market experienced growth in North America in 2021.

 

 

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America Ad fraud detection tools market. The North America Ad fraud detection tools market is expected to grow at a good CAGR during the forecast period.

 

North America Ad Fraud Detection Tools

Market Revenue and Forecast to 2028 (US$ Million)
North America Ad Fraud Detection Tools Market Revenue and Forecast to 2028 (US$ Million)

North America Ad Fraud Detection Tools Market Segmentation

North America Ad Fraud Detection Tools Market – By Type

  • Website
  • Mobile

North America Ad Fraud Detection Tools Market – By

End User

  • E Commerce
  • Travel
  • Finance
  • Gaming
  • Others

North America Ad Fraud Detection Tools Market, by Country

  • US
  • Canada
  • Mexico

North America Ad Fraud Detection Tools Market - Companies Mentioned

  • AppsFlyer Ltd.
  • Adjust GmbH
  • Branch Metrics, Inc.
  • Interceptd (App Samurai Inc.)
  • Perform[cb], LLC
  • Scalarr Inc.
  • Singular Labs, Inc.

North America Ad Fraud Detection Tools Strategic Insights

Strategic insights for the North America Ad Fraud Detection Tools provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

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North America Ad Fraud Detection Tools Report Scope

Report Attribute Details
Market size in 2021 US$ 88.74 Million
Market Size by 2028 US$ 257.53 Million
Global CAGR (2021 - 2028) 16.4%
Historical Data 2019-2020
Forecast period 2022-2028
Segments Covered By Type
  • Website and Mobile
By End User
  • E Commerce
  • Travel
  • Finance
  • Gaming
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Market leaders and key company profiles
  • AppsFlyer Ltd.
  • Adjust GmbH
  • Branch Metrics, Inc.
  • Interceptd (App Samurai Inc.)
  • Perform[cb], LLC
  • Scalarr Inc.
  • Singular Labs, Inc.
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    North America Ad Fraud Detection Tools Regional Insights

    The geographic scope of the North America Ad Fraud Detection Tools refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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    The List of Companies - North America Ad Fraud Detection Tools Market

    1. AppsFlyer Ltd.
    2. Adjust GmbH
    3. Branch Metrics, Inc.
    4. Interceptd (App Samurai Inc.)
    5. Perform[cb], LLC
    6. Scalarr Inc.
    7. Singular Labs, Inc.
    Frequently Asked Questions
    How big is the North America Ad Fraud Detection Tools Market?

    The North America Ad Fraud Detection Tools Market is valued at US$ 88.74 Million in 2021, it is projected to reach US$ 257.53 Million by 2028.

    What is the CAGR for North America Ad Fraud Detection Tools Market by (2021 - 2028)?

    As per our report North America Ad Fraud Detection Tools Market, the market size is valued at US$ 88.74 Million in 2021, projecting it to reach US$ 257.53 Million by 2028. This translates to a CAGR of approximately 16.4% during the forecast period.

    What segments are covered in this report?

    The North America Ad Fraud Detection Tools Market report typically cover these key segments-

    • Type (Website and Mobile)
    • End User (E Commerce, Travel, Finance, Gaming)

    What is the historic period, base year, and forecast period taken for North America Ad Fraud Detection Tools Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the North America Ad Fraud Detection Tools Market report:

  • Historic Period : 2019-2020
  • Base Year : 2021
  • Forecast Period : 2022-2028
  • Who are the major players in North America Ad Fraud Detection Tools Market?

    The North America Ad Fraud Detection Tools Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • AppsFlyer Ltd.
  • Adjust GmbH
  • Branch Metrics, Inc.
  • Interceptd (App Samurai Inc.)
  • Perform[cb], LLC
  • Scalarr Inc.
  • Singular Labs, Inc.
  • Who should buy this report?

    The North America Ad Fraud Detection Tools Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the North America Ad Fraud Detection Tools Market value chain can benefit from the information contained in a comprehensive market report.

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