Middle East & Africa Track and Trace Solutions Market

Historic Data: 2020-2021   |   Base Year: 2022   |   Forecast Period: 2023-2030

Analysis - by Component (Hardware and Software), Enterprise Size (SMEs and Large Enterprise), Application (Serialization and Aggregation), and End Users (Pharmaceutical, Medical Devices, Consumer Goods, Food & Beverages, and Others)


No. of Pages: 79    |    Report Code: BMIRE00030477    |    Category: Technology, Media and Telecommunications

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Middle East & Africa Track and Trace Solutions Market

The Middle East & Africa track and trace solutions market was valued at US$ 337.29 million in 2022 and is expected to reach US$ 1,080.75 million by 2030; it is estimated to register a CAGR of 15.7% from 2022 to 2030.

Continuous Technological Advancements Bolster Middle East & Africa Track and Trace Solutions Market



The rising need for security and safety of products has raised the demands for technically advanced devices. The current trend of devices created a dynamic shift in the market for track and trace solutions. The advancements in sensors, wireless data, and cloud computing are providing food and beverage companies unprecedented levels of visibility as the demand for the same is on the rise.

The available technologies for tracking and tracing include RFID, barcode, magnetic stripe, voice and vision systems, optical character recognition, and biometrics. Several market players have excelled in this emerging field and have gained success for the track and trace solutions.

In January 2022, Mettler-Toledo PCE launched the Integrated Mark & Verify System and Software which helps pharmaceutical to fulfill their compliance requirements. This system and software integrates code marking and verification capabilities into the manufacturers product line and also enables the printing and verification of 1D and 2 D alphanumeric texts as well as codes.

In May 2022, OPTEL Group launched Optchain, a modular intelligent supply chain solution suite for the food & beverages industry. Optchain's track-and-trace technology enables all stakeholders to easily capture and digitize critical tracking events and key data elements during the entire supply chain, whether at the item, case, or pallet packaging levels. Additionally, the track and trace solution is the current trend leading to the maximum use of tracking devices for various industries. Thus, the market will boost significantly in the coming future due to the aforementioned factors.

In June 2022, SEA Vision and Marchesini Group launched a new solution for primary pack serialization and aggregation which includes complete range of technologies to print, inspect, and pack serialized blisters and aggregate them with respective cartons.

Middle East & Africa Track and Trace Solutions Market Overview



The Middle East & Africa track & trace solution market has been segmented into the UAE, Saudi Arabia, South Africa, and the Rest of Middle East & Africa. Saudi Arabia is expected to account for the largest market share and is expected to develop moderately in the Middle East & Africa.

Saudi Postal Corporation works on devising modern strategies and introducing advanced postal services to keep pace with developments in the postal industry. Also, the incorporation of a track and trace system in postal services has been a part of the Vision 2030 of the Saudi government. With this, the government intends to enable the domestic and international tracking of all medicines and healthcare products for human use. A track and trace system is incorporated in operations ranging from the production or import of drugs, food items and consumer goods to finding their endpoint at the consumer end as a part of product serialization in Saudi Arabia. To execute serialization of pharmaceutical products, each stakeholder, including manufacturers and importers, has to register with the Saudi Food and Drug Authority (SFDA) to enable the monitoring of the entire supply chain, ensuring the quick identification of counterfeit drugs, followed by their removal from the supply chain. These all above mentioned factor promote the growth of the market in the future.

Middle East & Africa Track and Trace Solutions Market Revenue and Forecast to 2030 (US$ Million)



Middle East & Africa Track and Trace Solutions Market Revenue and Forecast to 2030 (US$ Million)
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Middle East & Africa Track and Trace Solutions Strategic Insights

Strategic insights for the Middle East & Africa Track and Trace Solutions provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

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Middle East & Africa Track and Trace Solutions Report Scope

Report Attribute Details
Market size in 2022 US$ 337.29 Million
Market Size by 2030 US$ 1,080.75 Million
Global CAGR (2022 - 2030) 15.7%
Historical Data 2020-2021
Forecast period 2023-2030
Segments Covered By Component
  • Hardware
  • Software
By Enterprise Size
  • SMEs and Large Enterprise
By End Users
  • Pharmaceutical
  • Medical Devices
  • Consumer Goods
  • Food & Beverages
Regions and Countries Covered Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • SAP SE
  • Korber AG
  • Videojet Technologies Inc
  • rfxcel Corp
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    Middle East & Africa Track and Trace Solutions Regional Insights

    The geographic scope of the Middle East & Africa Track and Trace Solutions refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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    Middle East & Africa Track and Trace Solutions Market Segmentation



    The Middle East & Africa track and trace solutions market is categorized into component, enterprise size, application, end users, and country.

    Based on component, the Middle East & Africa track and trace solutions market is bifurcated into hardware and software. The software segment held a larger Middle East & Africa track and trace solutions market share in 2022. Furthermore, the software segment is subcategorized into plant manager, line controller, and others. Additionally, the hardware segment is subsegmented into barcode scanner, radiofrequency identification (RFID) reader, and others.

    In terms of enterprise size, the Middle East & Africa track and trace solutions market is segmented into SMEs and large enterprise. The large enterprise segment held a larger Middle East & Africa track and trace solutions market share in 2022.

    By application, the Middle East & Africa track and trace solutions market is divided into serialization solutions and aggregation solutions. The serialization solutions segment held a larger Middle East & Africa track and trace solutions market share in 2022.

    In terms of end users, the Middle East & Africa track and trace solutions market is categorized into pharmaceutical, medical devices, consumer goods, food & beverages, and others. The pharmaceutical segment held the largest Middle East & Africa track and trace solutions market share in 2022.

    Based on country, the Middle East & Africa track and trace solutions market is categorized into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. Saudi Arabia dominated the Middle East & Africa track and trace solutions market share in 2022.

    SAP SE, Korber AG, Videojet Technologies Inc, and rfxcel Corp are some of the leading companies operating in the Middle East & Africa track and trace solutions market.

    The List of Companies - Middle East & Africa Track and Trace Solutions Market

    1. SAP SE 
    2. Korber AG 
    3. Videojet Technologies Inc 
    4. rfxcel Corp 

    Frequently Asked Questions
    How big is the Middle East & Africa Track and Trace Solutions Market?

    The Middle East & Africa Track and Trace Solutions Market is valued at US$ 337.29 Million in 2022, it is projected to reach US$ 1,080.75 Million by 2030.

    What is the CAGR for Middle East & Africa Track and Trace Solutions Market by (2022 - 2030)?

    As per our report Middle East & Africa Track and Trace Solutions Market, the market size is valued at US$ 337.29 Million in 2022, projecting it to reach US$ 1,080.75 Million by 2030. This translates to a CAGR of approximately 15.7% during the forecast period.

    What segments are covered in this report?

    The Middle East & Africa Track and Trace Solutions Market report typically cover these key segments-

    • Component (Hardware, Software)
    • Enterprise Size (SMEs and Large Enterprise)
    • End Users (Pharmaceutical, Medical Devices, Consumer Goods, Food & Beverages)

    What is the historic period, base year, and forecast period taken for Middle East & Africa Track and Trace Solutions Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East & Africa Track and Trace Solutions Market report:

  • Historic Period : 2020-2021
  • Base Year : 2022
  • Forecast Period : 2023-2030
  • Who are the major players in Middle East & Africa Track and Trace Solutions Market?

    The Middle East & Africa Track and Trace Solutions Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • SAP SE
  • Korber AG
  • Videojet Technologies Inc
  • rfxcel Corp
  • Who should buy this report?

    The Middle East & Africa Track and Trace Solutions Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Middle East & Africa Track and Trace Solutions Market value chain can benefit from the information contained in a comprehensive market report.