Middle East and Africa Towel Warmer Market

Market Introduction

The Middle East & Africa primarily includes South Africa, Saudi Arabia, the UAE, and the rest of the Middle East & Africa. The region is a combination of different economies where some part is recovering from the economic crisis, whereas some parts are financially well. Several countries, such as Dubai, Abu Dhabi, and Iran, are experiencing rapid development with the growth of markets. Further, rising urbanization in the region is creating a lucrative growth opportunity for the towel warmer manufacturers. In addition to this, the towel warmer market is nascent in this region as the consumers are price-sensitive, and they consume products for their needs and not for luxury. However, consumers in the MEA, especially in Gulf Cooperation Council (GCC) countries, slowly and steadily have increased their spending on luxury products in recent years. Such an increase in consumption is expected to provide a growth opportunity for this regional towel warmer market in the near future.

South Africa has the highest COVID-19 cases in the Middle East & Africa, followed by Saudi Arabia and the UAE. The UAE was the first country in the Middle East & Africa to report a confirmed case of COVID-19. The impact of lockdown in the Middle Eastern and African countries has been severe. Various manufacturing companies related to consumer goods were closed, leading to reduced towel warmer production. The spa sector in the Middle East & Africa was slowed down as the region is heavily weighted towards hotels/resort spas which were more affected by the pandemic. The decline in the tourism sector affected the hotels and spas, which resulted in a declining growth in the market. Spas, gyms, and hotels are reopening with the vaccination campaign in full swing. Together with the rise in the tourism industry, this factor is expected to propel the MEA towel warmer market during the forecast period.

Middle East and Africa Towel Warmer Strategic Insights

Strategic insights for the Middle East and Africa Towel Warmer provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Middle East and Africa Towel Warmer Report Scope

Middle East and Africa Towel Warmer Regional Insights

The geographic scope of the Middle East and Africa Towel Warmer refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

The towel warmer market in Middle East & Africa is expected to grow US$ 22.39 million in 2021 to US$ 30.45 million by 2028; it is estimated to grow at a CAGR of 4.5% from 2021 to 2028. There has been an increased application of towel warmers in the commercial sector, increasing the demand for towel warmers. Towel warmers are increasingly used in various commercial sectors, such as laundry rooms, workshops, pool houses, saunas, yachts, hotels, gyms, and other sports facilities, spas and beauty salons, and hospitals and medical facilities. In commercial facilities, such as laundry services, towel warmers are used to dry delicate items of clothing that are not suitable for tumble dryers. In workshops, towel warmers are generally installed to provide extra heat to maintain a pleasant environment. In pool houses, saunas, and yachts, towel warmers are primarily used to dry wet items, such as towels, swimsuits, and other damp items. Hotels also use towel warmers to provide a luxurious and aesthetic visual appeal to the bathroom's look, attracting consumers. In gyms and sports facilities, towel warmers are utilized in locker rooms to dry damp towels and clothing and manage humidity and mold growth. In hospitals and medical facilities, towel warmers are used for warming the blankets and linens. Spas and beauty salons are another lucrative application of towel warmers. They help keep the towels, sheets, and blankets warm and dry to be ready for clients and keep the humidity under control in such commercial facilities. The rise in the spa industry is leading to an increased demand for towel warmers. The increasing consumer preference for their health and fitness is leading to an increased presence of sports facilities and gyms, resulting in an increased demand for towel warmers. The augmenting usage of towel warmers among various commercial facilities and the rise in such commercial facilities are driving the market growth.

Key Market Segments

In term of type, electric segment held a larger market share of the towel warmer market in 2020. In term of application, commercial segment held a larger market share of the towel warmer market in 2020.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the towel warmer market in Middle East & Africa are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are KORADO, a.s.; Zehnder Group AG; Stelrad; St.Lawrence (Tangshan) Metal Products Co., Ltd.; and Purmo Group among others.

Reasons to buy report

• To understand the Middle East & Africa towel warmer market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive landscape for Middle East & Africa towel warmer market
• Efficiently plan M&A and partnership deals in Middle East & Africa towel warmer market by identifying market segments with the most promising probable sales
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Middle East & Africa towel warmer market
• Obtain market revenue forecast for market by various segments from 2021-2028 in Middle East & Africa region.

Middle East & Africa Towel Warmer Market Segmentation

Middle East & Africa Towel Warmer Market – By

Type

• Hydronic
• Electric

Middle East & Africa Towel Warmer Market – By Application

• Residential
• Commercial

Middle East & Africa Towel Warmer Market – By

Country

• South Africa
• Saudi Arabia
• UAE
• Rest of the MEA

Middle East & Africa Towel Warmer Market – Companies Mentioned

• Purmo Group                                                                                               
• Zehnder Group AG.                                                                                     
• KORADO, a.s.                                                                                                 
• St.Lawrence Metal Products Co.,Ltd.                                                       
• Stelrad