Middle East & Africa Sports Nutrition Market

The MEA sports nutrition market is expected to grow from US$ 930.84 million in 2022 to US$ 1,363.45 million by 2028. It is estimated to grow at a CAGR of 6.6% from 2022 to 2028. 

Surge in Availability of Plant-Based Nutrition Products to Fuel Sports Nutrition Market during 2022–2028

Manufacturers in the MEA sports nutrition market are ramping up their R&D efforts to come up with plant-based nutrition products. Several plant-based products have been introduced in recent years. For instance, in May 2020, Danone made its Vega One plant-based protein products commercially available, with the Vega One Sport designed for sports enthusiasts. The product contains a mix of proteins derived from different sources, including pumpkin seeds, alfalfa, sunflower, and peas. Similarly, in March 2020, Myprotein, a sports nutrition brand, launched a precise plant-based protein shake. The Clear Vegan Isolate, which comes in powdered form, is available in two flavors: Coconut & Mango and Pear & Ginger. Thus, with the growing trend of consuming sports nutrition products to address mineral and vitamin deficiencies, the launch of plant-based nutrition products to meet the requirements of vegan populations is expected to boost the MEA sports nutrition market growth in the coming years.  

Market Overview 

The MEA sports nutrition market, by country, is segmented into UAE, Saudi Arabia, South Africa, & the Rest of MEA. South Africa dominated the market in 2022. The sports nutrition market in South Africa is expected to experience growth opportunities during the forecast period due to factors such as the increasing demand for health & wellness products in the country, growing penetration of international sports nutrition brands across the country, rising health consciousness among adults, changing lifestyles, growing household disposable income, higher demand for fitness services, and innovative promotion strategies being implemented by major fitness centers in the country. Moreover, the government is enduring initiatives, such as Vuka, to address the obese population with health awareness and suitable lifestyle adoption. Recently, numerous additional facilities have been provided to the members to satisfy them and boost their retention rate in certain fitness clubs. A few additional facilities are a diet consultant, nutrition specialists, sauna, spa, and others, which attract the crowd to participate in South Africa's fitness regime as a result driving the growth of the sports nutrition market.  

MEA Sports Nutrition Market Revenue and Forecast to 2028 (US$ Million) 

Middle East & Africa Sports Nutrition Strategic Insights

Strategic insights for the Middle East & Africa Sports Nutrition provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Middle East & Africa Sports Nutrition Report Scope

Middle East & Africa Sports Nutrition Regional Insights

The geographic scope of the Middle East & Africa Sports Nutrition refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

MEA Sports Nutrition Market Segmentation 

 
The MEA sports nutrition market is segmented based on type, formulation, distribution channel, and country. 

• Based on type, the MEA sports nutrition market is segmented into sports supplements, sports food, sports drinks, and others. The sports supplements segment held the largest market share in 2022.

The sports supplements segment is further segmented into protein supplements, vitamins, minerals, and others. Similarly, sports food segment is categorized into protein bars, energy bars, and energy gels. Further, sports drinks segment is categorized into hypotonic, isotonic, and hypertonic.

• Based on formulation, the MEA sports nutrition market is segmented into powder, tablets, capsules, and others. The powder segment held the largest market share in 2022.
• Based on distribution channel, the MEA sports nutrition market is segmented into convenience stores, supermarkets and hypermarkets, specialty stores, and others. The convenience stores segment held the largest market share in 2022.
• Based on country, the MEA sports nutrition market has been categorized into the UAE, Saudi Arabia, South Africa, and rest of MEA. Our regional analysis states that South Africa dominated the market in 2022.

Abbott; Clif Bar & Company.; Glanbia Plc; GNC Holdings Inc.; Lovate Health Sciences International Inc.; MusclePharm Corporation; PepsiCo Inc.; The Coca-Cola Company; and Yakult Honsha Co., Ltd. are the leading companies operating in the MEA sports nutrition market.