Middle East & Africa Social Media Analytics Market

Historic Data: 2020-2021   |   Base Year: 2022   |   Forecast Period: 2023-2028

Analysis – by Component [Solutions and Services (Professional Services and Managed Services)], Application (Customer Experience Management, Competitive Intelligence, Sales &


No. of Pages: 176    |    Report Code: BMIRE00027663    |    Category: Technology, Media and Telecommunications

Middle East & Africa Social Media Analytics Market
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The social media analytics market in Middle East & Africa is expected to grow from US$ 318.16 million in 2022 to US$ 912.45 million by 2028; it is estimated to grow at a CAGR of 19.2% from 2022 to 2028.

 

Upward Demand for Business Intelligence (BI)

The increasing competitiveness amongst businesses can be attributed to several factors that differ from country to country. Globalization, rising adoption of Industry 4.0, growing promotional activities, increasing brand awareness, and higher price sensitivity amongst consumers are a few major factors fueling the same. Thus, in a bid to gain a competitive edge, most enterprises have been exploring newer avenues for gaining intelligence on their competitors. Business intelligence (BI) uses different solutions and services to transform gathered data into actionable insights. Traditional BI was mostly restricted to identifying competitors and gathering as much information as possible on them but could not structure, analyze and provide meaningful insights from multivariate data pointers. Social media analytic solutions and services can provide varied BI information. It can aid in identifying competitors, understanding which and how they are utilizing social media platforms, understanding their strategy, compare own social results with competitors, and identifying gaps or threats in social strategy. Additionally, social media analytics can aid performance benchmarking of ad campaigns, understanding appropriate posting time, revealing customers' pain points, and differentiating one’s brand from its competitors. Such benefits have led to a growing demand for gathering BI through social media analytics. For instance, Northern Light Group, LLC aided one of its clients to gain BI by developing and managing a knowledge management platform. Northern Light Business News and 5 other subscription-based market intelligence sources feed data to this platform. Similarly, NapoleonCat, developed by Napoleon Sp. z o.o. have been aiding collectible metal poster e-commerce site Displate (GWD CONCEPT Sp. z o.o.) to analyze their social media performance, connect to newer customers and gather BI on their competitors among others. All such factors collectively have been driving the social media analytics market growth. Several startups, providing social media analytic solutions, have come up in the past few years, again suggestive of the growing importance businesses place on social media analytics. NeenerAnalytics, Catalytics Datum, Astroscreen, ViralStat, and CircusSocial are some prominent startups providing such solutions. CircusSocial raised US$ 1.0 million in 2021 to fund its business activities, suggesting venture capitalists' faith in their solution's demand. The growing demand for BI and social media analytics is promoting the development of several such startups.

 

Market Overview

 

The social media analytics market in MEA includes South Africa, Saudi Arabia, the UAE, and the Rest of the MEA. Saudi Arabia is one of the countries that has developed and introduced a national policy on AI. The MEA is projected to witness a rapid rise in industrialization, leading to urbanization, which would further drive the overall economy of this region. The Gulf countries are economically advanced, while the African countries are yet to level up to their economic conditions. The Saudi Arabian Data and Artificial Intelligence Agency (SDAIA) launched an AI Policy to lead the country's transformation into a data-driven economy. In addition, the country's 2030 vision aims to create sustainable cities and ensure optimal use of resources in important sectors of the economy. This has led the government to realize the importance of AI and automation to boost its skills. In addition, the country plans to launch education reforms to match AI and digital skills. As a result, the development of AI will enhance its use for data analysis, thereby providing growth opportunities for the social media analytics market.

 

Middle East & Africa social media analytics Market Revenue and Forecast to 2028 (US$ Million)

Middle East & Africa social media analytics Market Revenue and Forecast to 2028 (US$ Million)
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Middle East & Africa Social Media Analytics Strategic Insights

Strategic insights for the Middle East & Africa Social Media Analytics provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

strategic-framework/middle-east-and-africa-social-media-analytics-market-strategic-framework.webp
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Middle East & Africa Social Media Analytics Report Scope

Report Attribute Details
Market size in 2022 US$ 318.16 Million
Market Size by 2028 US$ 912.45 Million
Global CAGR (2022 - 2028) 19.2%
Historical Data 2020-2021
Forecast period 2023-2028
Segments Covered By Component
  • Solutions and Services
By Application
  • Customer Experience Management
  • Competitive Intelligence
  • Sales & Marketing Management
By Deployment
  • Cloud and On-Premise
By Organization Size
  • Large Enterprises and SMEs
By Vertical
  • BFSI
  • IT & Telecommunication
  • Media & Entertainment
  • Retail & e-Commerce
Regions and Countries Covered Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Cision Ltd.
  • Hootsuite Inc.
  • IBM Corporation
  • Meltwater N.V.
  • Oracle Corporation
  • Qualtrics International Inc.
  • Salesforce, Inc.
  • Sprout Social, Inc.
  • Talkwalker S.a.r.l
  • Zoho Corporation Pvt. Ltd.
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    Middle East & Africa Social Media Analytics Regional Insights

    The geographic scope of the Middle East & Africa Social Media Analytics refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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    Middle East & Africa social media analytics market Segmentation

     

    The Middle East & Africa social media analytics market is segmented on the basis of component, application, deployment, organization size, vertical, and country. Based on component, the market is bifurcated into solutions and services. The solutions segment held a larger market share in 2022. Further the component is bifurcated into professional services and managed services.

    • Based on application, the market is bifurcated into customer experience management, competitive intelligence, sales & marketing management, and others

      .

      The competitive intelligence segment held the largest market share in 2022.
    • Based on deployment, the market is bifurcated into cloud and on-premise

      .

      The cloud segment held a larger market share in 2022.
    • Based on organization size, the market is bifurcated into large enterprises and SMEs

      .

      The large enterprises segment held a larger market share in 2022.
    • Based on vertical, the market is segmented into BFSI, IT & telecommunication, media & entertainment, retail & e-commerce, and others

      .

      The retail & e-commerce segment held the largest market share in 2022.
    • Based on country, the market is segmented into the South Africa, Saudi Arabia, the UAE, and Rest of Middle East & Africa. The UAE dominated the market share in 2022.  

    Cision Ltd.; Hootsuite Inc.; IBM Corporation; Meltwater N.V.; Oracle Corporation; Qualtrics International Inc.; Salesforce, Inc.; Sprout Social, Inc.; Talkwalker S.a.r.l; Zoho Corporation Pvt. Ltd. are the leading companies operating in the Middle East & Africa social media analytics market.   

    The List of Companies - Middle East & Africa Social Media Analytics Market

    1. Cision Ltd.
    2. Hootsuite Inc.
    3. IBM Corporation
    4. Meltwater N.V.
    5. Oracle Corporation
    6. Qualtrics International Inc.
    7. Salesforce, Inc.
    8. Sprout Social, Inc.
    9. Talkwalker S.a.r.l
    10. Zoho Corporation Pvt. Ltd.
    Frequently Asked Questions
    How big is the Middle East & Africa Social Media Analytics Market?

    The Middle East & Africa Social Media Analytics Market is valued at US$ 318.16 Million in 2022, it is projected to reach US$ 912.45 Million by 2028.

    What is the CAGR for Middle East & Africa Social Media Analytics Market by (2022 - 2028)?

    As per our report Middle East & Africa Social Media Analytics Market, the market size is valued at US$ 318.16 Million in 2022, projecting it to reach US$ 912.45 Million by 2028. This translates to a CAGR of approximately 19.2% during the forecast period.

    What segments are covered in this report?

    The Middle East & Africa Social Media Analytics Market report typically cover these key segments-

    • Component (Solutions and Services)
    • Application (Customer Experience Management, Competitive Intelligence, Sales & Marketing Management)
    • Deployment (Cloud and On-Premise)
    • Organization Size (Large Enterprises and SMEs)
    • Vertical (BFSI, IT & Telecommunication, Media & Entertainment, Retail & e-Commerce)

    What is the historic period, base year, and forecast period taken for Middle East & Africa Social Media Analytics Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East & Africa Social Media Analytics Market report:

  • Historic Period : 2020-2021
  • Base Year : 2022
  • Forecast Period : 2023-2028
  • Who are the major players in Middle East & Africa Social Media Analytics Market?

    The Middle East & Africa Social Media Analytics Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Cision Ltd.
  • Hootsuite Inc.
  • IBM Corporation
  • Meltwater N.V.
  • Oracle Corporation
  • Qualtrics International Inc.
  • Salesforce, Inc.
  • Sprout Social, Inc.
  • Talkwalker S.a.r.l
  • Zoho Corporation Pvt. Ltd.
  • Who should buy this report?

    The Middle East & Africa Social Media Analytics Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Middle East & Africa Social Media Analytics Market value chain can benefit from the information contained in a comprehensive market report.

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