Middle East and Africa Smart Clothing Market

Market Introduction

Smart clothing is designed and manufactured with the integration of smart technologies to offer different functionality. Growing use of smart clothing across sectors, such as healthcare, military, sports, and defense, can influence market growth over the coming years. Increasing injury cases during sports activities coupled with increased investments in the military & defense sector may increase the demand for the product. Furthermore, high demand for body activity monitoring via sensors and increase in consumer awareness about fitness is likely to fuel the market growth. Shifting athletes' preference to smart clothing to prevent possible injuries and boost their performance may spur market growth over the forecast period. The growth of the MEA market can be attributed to escalating spending on sectors, such as healthcare, sports & fitness, and the fashion industry sector. Fast turnaround time, low operating cost, and easily accessible service points increase the adoption of smart textiles considerably. Thus, the growing demand for smart clothing in healthcare and sport and fitness industries is expected to drive the smart clothing market.  

The rapid spread of COVID-19 have affected various developed and developing countries. The continuous surge in the count of infected patients is threatening several industries across the MEA region. Since most countries are exercising lockdowns, the demand for smart clothing has decreased at a prominent rate. This is because the critical smart clothing purchasing countries have been restricting their investment on these components and are utilizing a fair percentage of their budget to combat COVID-19. The temporary shutdown of manufacturing facilities is also showcasing a negative trend in the MEA smart clothing market.

Middle East and Africa Smart Clothing Strategic Insights

Strategic insights for the Middle East and Africa Smart Clothing provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Middle East and Africa Smart Clothing Report Scope

Middle East and Africa Smart Clothing Regional Insights

The geographic scope of the Middle East and Africa Smart Clothing refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

The smart clothing market in MEA is expected to grow from US$ 74.79 million in 2019 to US$ 455.68 million by 2027; it is estimated to grow at a CAGR of 25.7% from 2020 to 2027. With Google-Levi Project, Jacquard manufacture jackets for bicycle riders, the idea of integrating gesture recognition into smart clothing has garnered attention. While many experts believe that gesture recognition could find its way into healthcare clothing may be for use by people with paraplegia or elderly people who have had strokes or heart attacks currently there are far less expensive and well-established technologies that will be difficult to surpass in the coming five years. Haptic feedback or touch in the design of a user interface would be used to activate a patient's muscles in electric muscle stimulation (EMS), ranging from a small tingle to strong force feedback. Smart clothing with a feedback technology could be used at any time and can be wear on any part of the body to check muscle movements or rehabilitation. This is bolstering the growth of the smart clothing market.

Key Market Segments

In terms of type, the passive segment accounted for the largest share of the MEA smart clothing market in 2019. In terms of product, the apparel segment held the largest market share of the MEA smart clothing market in 2019. Based on connectivity, the Bluetooth segment accounted for the largest share of the market in 2019. In terms of end user, the sport and fitness segment held the largest share of the market in 2019.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the smart clothing market in MEA are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are CUTECIRCUIT; Myontec Ltd; Under Armour, Inc.; Jabil Inc.; and Google LLC, among others.

Reasons to buy report

• To understand the MEA smart clothing market landscape and identify market segments that are most likely to guarantee a strong return
• To stay ahead of the race by comprehending the ever-changing competitive landscape for MEA smart clothing market
• To efficiently plan M&A and partnership deals in the MEA smart clothing market by identifying market segments with the most promising probable sales
• To help taking knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segments of the MEA smart clothing market
• To obtain market revenue forecast for market by various segments from 2020 to 2027 in the MEA region

MEA Smart Clothing Market Segmentation

By Type

• Active
• Passive
• Ultra-Smart

By

Product

• Apparel
• Footwear
• Wearable Patches
• Others

By

Connectivity

• Wi-Fi
• Bluetooth
• GPS
• RFID

By End User

• Healthcare
• Fashion and Lifestyle
• Sport and Fitness
• Military
• Others

By Country

• South Africa
• Saudi Arabia
• UAE
• Rest of MEA

Company Profiles

• CUTECIRCUIT
• Myontec Ltd
• Under Armour, Inc.
• Jabil Inc.
• Google LLC