Middle East and Africa Prepared Flour Mixes Market

Market Introduction

The Middle East and Africa prepared flour mixes market is a highly fragmented market with the presence of considerable regional and local players providing numerous solutions for companies investing in the market arena. Consumers’ eating pattern have been drastically changed due to the rising westernization. The demand for prepared flour mixes is driven by various factors, such as increasing consumer preference for high fiber, gluten-free, whole grain, and healthy/fortified bread and other bakery products. With rising uptake of healthy lifestyle, these products have gained significant popularity among consumers. Initially, prepared flour mixes were primarily used in making bread and cakes but the gradual upswing in the product demand has widened their application scope. These flour mixes are now used in pastry, muffins, donuts, cookies, biscuits, and others, which are widely consumed across the region. Besides, increasing health concerns and a surge in the geriatric population have encouraged consumers to opt for healthier food substitutes, such as value-added baked goods. This change in consumer inclination toward ready-to-eat food products has fueled the demand for bread and cakes, thus positively influencing the growth of the prepared flour mixes market.

P

repared flour mixes comprise ingredients that help in calorie reduction and offer additional nutrients, such as vital fats, vitamins, and carbohydrates. Various prepared flour mixes, such as batter mixes, pastry mixes, and bread mixes, are extensively used for frying as they help in quick and crispy browning. The widening application scope of prepared flour mixes is aiding the market growth substantially.

In the MEA, South Africa, Iraq, and Israel are among the major countries with a high number of COVID-19 confirmed cases and deaths. According to the International Finance Corporation, the COVID-19 pandemic has a severe impact on the economy of the Middle East & Africa, which has led to a decline in oil production, tourism, and remittances. South Africa has the highest number of COVID-19 cases in the Middle East and Africa, followed by the UAE and Saudi Arabia. Due to lockdown in the Middle East and African countries, various food and beverages companies remained closed, which reduced the sale of various products and negatively impacted the prepared flour mixes market in the region.

 

Market Overview and Dynamics

The prepared flour mixes market in Middle East and Africa is expected to grow from US$ 2,845.68 million in 2021 to US$ 4,178.03 million by 2028; it is estimated to grow at a CAGR of 5.6% from 2021 to 2028. Various bakery products, such as rolls, bread, buns, cookies, wafers, cakes, biscuits, and crackers, are staple foods of a majority of the populace in the region. The countries in these regions are also known to have the highest number of gluten-intolerant populations. The populace in these regions is shifting to gluten-free dietary lifestyles on a large scale. Gluten is a protein that is majorly found in four grains, namely, rye, wheat, barley, and triticale (crossbreed). Its main purpose is to offer elasticity to the dough, which is further utilized to produce a product line by imparting a chewy texture and maintaining its shape. However, this protein is not suitable for every consumer, resulting in several health-related issues. Therefore, companies are focusing on manufacturing and marketing a line of gluten-free products, as they witness a demand for it from consumers suffering from gluten-intolerance. The increasing consumer inclination toward gluten-free bakery products, such as cakes, bread, and pastries, on account of mounting health concerns, is likely to drive the prepared flour mix market's growth over the forecast period. These products help prevent various diseases, including heart diseases, obesity, cancer, and metabolic syndromes. Consequently, the rise in demand for gluten-free products and new product launches by several organizations are expected to drive the growth of the prepared flour mixes market in the near future.

Key Market Segments

Based on category, the conventional segment accounted for the largest share of the Middle East and Africa prepared flour mixes market in 2020. Based on application, the breads segment accounted for the largest share of the Middle East and Africa prepared flour mixes market in 2020.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the Middle East and Africa prepared flour mixes market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report include AB Mauri; Puratos; Lesaffre; Archer Daniels Midland Company; General Mills, Inc.; Kerry Group

;

Swiss Bake Ingredients Pvt. Ltd.; Nitto-Fuji International Vietnam Co. Ltd.; and Allied Pinnacle.

Reasons to buy report

• To understand the Middle East and Africa prepared flour mixes market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive landscape for Middle East and Africa prepared flour mixes market
• Efficiently plan M&A and partnership deals in Middle East and Africa prepared flour mixes market by identifying market segments with the most promising probable sales
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Middle East and Africa prepared flour mixes market
• Obtain market revenue forecast for market by various segments from 2019-2028 in Middle East and Africa region.

Middle East and Africa Prepared Flour Mixes Market Segmentation

Middle East and Africa Prepared Flour Mixes Market – By Category

• Gluten-Free
• Conventional

Middle East and Africa Prepared Flour Mixes Market – By Application

• Breads
• Cakes
• Others

Middle East and Africa Prepared Flour Mixes Market – By Country

• South Africa
• Saudi Arabia
• UAE
• Rest of Middle East and Africa

Middle East and Africa Prepared Flour Mixes Market – Company Profiles

• AB Mauri
• Puratos
• Lesaffre
• Archer Daniels Midland Company
• General Mills, Inc.
• Kerry Group
• Swiss Bake Ingredients Pvt. Ltd.

Middle East and Africa Prepared Flour Mixes Strategic Insights

Strategic insights for the Middle East and Africa Prepared Flour Mixes provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Middle East and Africa Prepared Flour Mixes Report Scope

Middle East and Africa Prepared Flour Mixes Regional Insights

The geographic scope of the Middle East and Africa Prepared Flour Mixes refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.