Middle East & Africa Powdered Flavors Market
Global consumers are becoming highly concerned about the food they consume, owing to which they are paying more attention to the product labels and the ingredients used in processed food products. The preference for 100% natural and simple ingredients has increased, compelling manufacturers to launch ingredients with clean-label claims. Organic food products are becoming increasingly popular owing to their perceived health benefits. Ingredients in organic products come from organically certified farms that follow strict farming practices. Organic products are free of pesticides, chemical fertilizers, and genetically modified organisms (GMOs), increasing their appeal among consumers, who are ready to pay high prices.
Manufacturers are launching products with organic, non-GMO (genetically modified organisms), and 100% natural claims to fulfill the changing requirements of consumers. In July 2022, Symrise also unveiled blueberry ingredients and active compounds in powder, flakes, and certified organic extracts that can be used as a flavoring agent in baked goods, ice creams, beverages, dietary supplements, and baby food.
Consumers are rapidly shifting toward vegan food due to rising health concerns related to animal-origin food and the perceived health benefits of plant-based food. Vegetarianism and veganism are on the rise across the globe as consumers are cutting down their meat and dairy intake and preferring products with 100% plant-based ingredients. Thus, constant product innovations, a rising preference for vegan food, and the growing popularity of organic and all-natural products are expected to accelerate market growth.
The Middle East & Africa powdered flavors market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The market is predominantly driven by the increasing demand for different flavors in bakery and confectionery, dairy and frozen desserts, soups, sauces, dressings, meat and meat substitute products, snacks, RTE meals, and nutritional supplements due to their health benefits.
Consumers in the Middle East & Africa extensively pay attention to the taste of their products. A similar trend is seen in the beverage industry, where the demand for flavored beverages is heightened in all categories. For instance, coffee and tea are two favorably consumed drinks in the Middle East & Africa and are considered traditional beverages. According to industry experts, ~10% of the global coffee expenditure is estimated to come from the UAE. Another favored beverage in the segment is bubble tea, which has gained traction in the Gulf Cooperation Council (GCC) countries. Bubble tea has emerged as a healthier choice for various available beverages. Consumers are also interested in the bubble tea variants with milk tea and flavors such as ‘oreo cream cheese’, 'caramel’, and ‘lychee’.
Thus, the rising demand for different flavors of beverages due to their health benefits and tastes has increased the demand for powdered flavors in the food & beverage industry, further driving the Middle East & Africa powdered flavors market.
The Middle East & Africa powdered flavors market is segmented into type, category, application, and country.
Based on type, the Middle East & Africa powdered flavors market is segmented into sweet, savory, and others. The savory segment held the largest market share in 2022.
Based on category, the Middle East & Africa powdered flavors market is divided into natural and synthetic. The synthetic segment held a larger market share in 2022. Natural segment is bifurcated into organic and conventional.
Based on application, the Middle East & Africa powdered flavors market is segmented into bakery and confectionery; dairy and frozen desserts; soups, sauces, and dressings; meat and meat substitute products; snacks and RTE meals; nutritional supplements; and others. The snacks and RTE meals segment held the largest market share in 2022.
Based on country, the Middle East & Africa powdered flavors market is segmented to South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa powdered flavors market share in 2022.
Bell Flavors & Fragrances Inc, Flavorchem Corp, Gold Coast Ingredients Inc, Robertet SA, Symrise AG, and Synergy Flavours Ltd are some of the leading companies operating in the Middle East & Africa powdered flavors market.
Strategic insights for the Middle East & Africa Powdered Flavors provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
| Report Attribute | Details |
|---|---|
| Market size in 2022 | US$ 535.79 Million |
| Market Size by 2030 | US$ 755.72 Million |
| Global CAGR (2022 - 2030) | 4.4% |
| Historical Data | 2020-2021 |
| Forecast period | 2023-2030 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | Middle East and Africa
|
| Market leaders and key company profiles |
The geographic scope of the Middle East & Africa Powdered Flavors refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
The Middle East & Africa Powdered Flavors Market is valued at US$ 535.79 Million in 2022, it is projected to reach US$ 755.72 Million by 2030.
As per our report Middle East & Africa Powdered Flavors Market, the market size is valued at US$ 535.79 Million in 2022, projecting it to reach US$ 755.72 Million by 2030. This translates to a CAGR of approximately 4.4% during the forecast period.
The Middle East & Africa Powdered Flavors Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East & Africa Powdered Flavors Market report:
The Middle East & Africa Powdered Flavors Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Middle East & Africa Powdered Flavors Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Middle East & Africa Powdered Flavors Market value chain can benefit from the information contained in a comprehensive market report.
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