Middle East and Africa Personality Assessment Solutions Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Delivery Model (In-house and Outsourced) and End-User (Corporate/Enterprise, Academic/Education, and Government)
Market Introduction
The Middle East & Africa personality assessment solutions market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. Count of people using internet is increasing considerably in the Middle East & Africa. As of 2021, Nigeria had 136,203,231 internet users, which is ~69.5% of its population. Similarly, in other African countries such as Morocco, Algeria, and Egypt, the count of internet users was 22,072,765 (61.3% of total population), 26,350,000 (62.4% of total population), and 54,740,141 (55.6% of total population), respectively. High population of internet users indicate promising opportunities for the personality assessment solutions market in this region. In 2020, the agriculture sector contributed about 14.23% to the GDP of Algeria, 34.25% was from the industrial sector, and 47.78% was accounted from the services sector. In 2020, the share of the industrial sector in GDP of Mauritius was about 16.67% and the services sector accounted for 68.19%. Such high share of industrial and services sectors in GDP creates lucrative scope for respective hiring tools and solutions.
Saudi Arabia, the UAE, Egypt, Morocco, and Kuwait are the leading countries that faced the economic effects of COVID-19 in the Middle East & Africa region in 2020. It is becoming apparent with the COVID-19 pandemic spreading through the countries mentioned above that few can avoid its effects, posing significant challenges for all sectors, including food & beverage, retail, and medical systems. Further, many small and medium-sized enterprises (SMEs) in Middle East & Africa region face challenges in running the business. The education industry across the Middle East has been severely impacted due to the pandemic outbreak at the starting of the year 2020. However, in 2021, with the colleges continuing to run with remote studies, the students need proper guidance for selecting their careers. Due to the increased use of the digital platform, the personality assessment solutions market is slowly growing in 2021. Further, the IT-based businesses in the Middle East & Africa region have adopted personality assessment solutions for recruitment purposes. Therefore, in 2021, the personality assessment solutions market is growing slowly.
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Market Overview and Dynamics
The personality assessment solutions market in Middle East & Africa is expected to grow from US$ 134.41 million in 2021 to US$ 246.92 million by 2028; it is estimated to grow at a CAGR of 9.1% from 2021 to 2028. Recruitment has always been an essential factor for any organizational growth. Recruitment is a complicated process involving screening, interviewing, assessing, and selecting suitable candidates for an organization. The increase in demand to enhance the recruitment process among end users and the rapid growth of technology-driven employee screening tools are factors anticipated to boost the adoption of personality assessment solutions for the recruitment process. Personality assessment provides the interviewer with standardized, valuable insights regarding how candidates behave in a work context and predict job performance and company fit. This assessment allows the interviewer to accurately assess essential personality traits of the candidate such as conscientiousness, openness, agreeableness, extraversion, stability, and other various characteristics, including sociability, leadership orientation, need for recognition, cooperation, dependability, consideration, efficiency, achievement striving, even-temperament, abstract thinking, self-confidence, and creative thinking. Personality assessment provides recruiters with objective insights that significantly improve candidate selection. Further, the presence of a more significant number of developers increases the demand for market growth. Berke Group, LLC; Thomas International Ltd; MeritTrac Services Pvt Ltd; AssessPeople Services Pvt. Ltd.; The Myers-Briggs Company; Hogan Assessment Systems, Inc.; and SHL are among the developers of personality assessment solutions for the recruitment process. Additionally, the use of personality assessment solutions has helped recruiters reduce hiring time and effort. Online personality assessment solution helps recruiters select candidates from the pre-determined questions already set by the solution developers, which saves a lot of time and hard work. Thus, it helps interviewers or recruiters in selecting the right candidate suitable for that job role. Therefore, the use of personality assessment solutions in the recruitment process is increasing rapidly.
Key Market Segments
In terms of delivery type, the outsourced segment accounted for the largest share of the Middle East & Africa personality assessment solutions market in 2020. In terms of end-user, the corporate/enterprise segment accounted for the largest share of the Middle East & Africa personality assessment solutions market in 2020.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the personality assessment solutions market in Middle East & Africa are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Criteria Corp; Hogan Assessments; Development Dimensions International, Inc.; Persona Labs; SHL; TTI Success Insights; Aon plc.; and Mercer LLC among others.
Reasons to buy report
- To understand the Middle East & Africa personality assessment solutions market landscape and identify market segments that are most likely to guarantee a strong return
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- Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Middle East & Africa personality assessment solutions market
- Obtain market revenue forecast for market by various segments from 2021-2028 in Middle East & Africa region.
Middle East & Africa Personality Assessment Solutions Market Segmentation
Middle East & Africa Personality Assessment Solutions Market – By Delivery Model
- In-House
- Outsourced
Middle East & Africa Personality Assessment Solutions Market – By End-User
- Corporate/Enterprise
- BFSI
- Hospitality
- IT & Telecom
- Media & Entertainment
- Healthcare & Pharmaceutical
- Others
- Academic/Education
- Government
Middle East & Africa Personality Assessment Solutions Market – By Country
- Saudi Arabia
- UAE
- South Africa
- Rest of Middle East & Africa
Middle East & Africa Personality Assessment Solutions Market – Companies Mentioned
- Criteria Corp
- Hogan Assessments
- Development Dimensions International, Inc.
- Persona Labs
- SHL
- TTI Success Insights
- Aon plc.
- Mercer LLC
TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Middle East & Africa Personality Assessment Solutions – Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinions
5. Middle East & Africa Personality Assessment Solutions Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Elevating Adoption of Personality Assessment Solutions for Recruitment Process
5.1.2 Requests of Personality Assessment Solutions in Educational Sector for Career Guidance Support
5.2 Market Restraints
5.2.1 Difficulties Related with Personality Assessment Solutions
5.3 Market Opportunities
5.3.1 Gains of Personality Assessment Solutions
5.4 Future Trends
5.4.1 Growing Adoption of Cloud-Based Personality Assessment Solutions
5.5 Impact Analysis of Drivers and Restraints
6. Middle East & Africa Personality Assessment Solutions – Market Analysis
6.1 Middle East & Africa Personality Assessment Solutions Market Overview
6.2 Middle East & Africa Personality Assessment Solutions Market – Revenue and Forecast to 2028 (US$ Million)
7. Middle East & Africa Personality Assessment Solutions Market Analysis – By Delivery Model
7.1 Overview
7.2 Middle East & Africa Personality Assessment Solutions Market- by Delivery Model
7.3 In-house
7.3.1 Overview
7.3.2 In-house: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
7.4 Outsourced
7.4.1 Overview
7.4.2 Outsourced: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8. Middle East & Africa Personality Assessment Solutions Market Analysis – By End-User
8.1 Overview
8.2 Middle East & Africa Personality Assessment Solutions Market- By End-user
8.3 Corporate/Enterprise
8.3.1 Overview
8.3.2 Corporate/Enterprise: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8.3.2.1 BFSI
8.3.2.1.1 Overview
8.3.2.1.2 BFSI: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8.3.2.2 Hospitality
8.3.2.2.1 Overview
8.3.2.2.2 Hospitality: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8.3.2.3 IT & Telecom
8.3.2.3.1 Overview
8.3.2.3.2 IT & Telecom: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8.3.2.4 Media & Entertainment
8.3.2.4.1 Overview
8.3.2.4.2 Media & Entertainment: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8.3.2.5 Healthcare & Pharmaceuticals
8.3.2.5.1 Overview
8.3.2.5.2 Healthcare & Pharmaceuticals: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8.3.2.6 Others
8.3.2.6.1 Overview
8.3.2.6.2 Others: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8.4 Academic /Education
8.4.1 Overview
8.4.2 Academic / Education: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
8.5 Government
8.5.1 Overview
8.5.2 Government: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
9. Middle East & Africa Personality Assessment Solutions Market – Country Analysis
9.1 Overview
9.1.1 Middle East & Africa Personality Assessment Solutions Market- by Key Country
9.1.1.1 South Africa: Personality Assessment Solutions Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.1.1 South Africa: Personality Assessment Solutions Market- by Delivery Model
9.1.1.1.2 South Africa: Personality Assessment Solutions Market- By End-user
9.1.1.1.2.1 South Africa: Personality Assessment Solutions Market- By Corporate/Enterprise
9.1.1.2 UAE: Personality Assessment Solutions Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.2.1 UAE: Personality Assessment Solutions Market- by Delivery Model
9.1.1.2.2 UAE: Personality Assessment Solutions Market- By End-user
9.1.1.2.2.1 UAE: Personality Assessment Solutions Market- By Corporate/Enterprise
9.1.1.3 Saudi Arabia: Personality Assessment Solutions Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.3.1 Saudi Arabia: Personality Assessment Solutions Market- by Delivery Model
9.1.1.3.2 Saudi Arabia: Personality Assessment Solutions Market- By End-user
9.1.1.3.2.1 Saudi Arabia: Personality Assessment Solutions Market- By Corporate/Enterprise
9.1.1.4 Rest of MEA: Personality Assessment Solutions Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.4.1 Rest of MEA: Personality Assessment Solutions Market- by Delivery Model
9.1.1.4.2 Rest of MEA: Personality Assessment Solutions Market- By End-user
9.1.1.4.2.1 Rest of MEA: Personality Assessment Solutions Market- By Corporate/Enterprise
10. Impact of COVID-19 Pandemic on Middle East & Africa Personality Assessment Solutions Market
10.1 Overview
11. Industry Landscape
11.1 Market Initiative
11.2 Merger and Acquisition
11.3 New Development
12. Company Profiles
12.1 Criteria Corp.
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Hogan Assessments
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Development Dimensions International, Inc.
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Persona Labs
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 SHL
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 TTI Success Insights
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Aon plc.
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Mercer LLC
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
LIST OF TABLES
Table 1. Middle East & Africa Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Table 2. South Africa: Personality Assessment Solutions Market- by Delivery Model –Revenue and Forecast to 2028 (US$ Million)
Table 3. South Africa: Personality Assessment Solutions Market- By End-user –Revenue and Forecast to 2028 (US$ Million)
Table 4. South Africa: Personality Assessment Solutions Market, by Corporate/Enterprise – Revenue and Forecast to 2028 (USD Million)
Table 5. UAE: Personality Assessment Solutions Market- by Delivery Model –Revenue and Forecast to 2028 (US$ Million)
Table 6. UAE: Personality Assessment Solutions Market- By End-user –Revenue and Forecast to 2028 (US$ Million)
Table 7. UAE: Personality Assessment Solutions Market, by Corporate/Enterprise – Revenue and Forecast to 2028 (USD Million)
Table 8. Saudi Arabia: Personality Assessment Solutions Market- by Delivery Model –Revenue and Forecast to 2028 (US$ Million)
Table 9. Saudi Arabia: Personality Assessment Solutions Market- By End-user –Revenue and Forecast to 2028 (US$ Million)
Table 10. Saudi Arabia: Personality Assessment Solutions Market, by Corporate/Enterprise – Revenue and Forecast to 2028 (USD Million)
Table 11. Rest of MEA: Personality Assessment Solutions Market- by Delivery Model –Revenue and Forecast to 2028 (US$ Million)
Table 12. Rest of MEA: Personality Assessment Solutions Market- By End-user –Revenue and Forecast to 2028 (US$ Million)
Table 13. Rest of MEA: Personality Assessment Solutions Market, by Corporate/Enterprise – Revenue and Forecast to 2028 (USD Million)
Table 14. List of Abbreviation
LIST OF FIGURES
Figure 1. Middle East & Africa Personality Assessment Solutions Market Segmentation
Figure 2. Middle East & Africa Personality Assessment Solutions Market Segmentation – By Country
Figure 3. Middle East & Africa Personality Assessment Solutions Market Overview
Figure 4. Outsourced Segment Held the Largest Market Share in 2020
Figure 5. Corporate/Enterprise Segment Held the Largest Market Share in 2020
Figure 6. Rest of MEA was the Largest Revenue Contributor in 2020
Figure 7. Middle East & Africa – PEST Analysis
Figure 8. Personality Assessment Solutions Market– Ecosystem Analysis
Figure 9. Expert Opinions
Figure 10. Middle East & Africa Personality Assessment Solutions Market: Impact Analysis of Drivers and Restraints
Figure 11. Middle East & Africa Personality Assessment Solutions Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. Middle East & Africa Personality Assessment Solutions Market Revenue Share, By Delivery Model (2020 and 2028)
Figure 13. In-house: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 14. Outsourced: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 15. Middle East & Africa Personality Assessment Solutions Market Revenue Share, By End-user (2020 and 2028)
Figure 16. Corporate/Enterprise: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 17. BFSI: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 18. Hospitality: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 19. IT & Telecom: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 20. Media & Entertainment: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 21. Healthcare & Pharmaceuticals: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 22. Others: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 23. Academic / Education: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 24. Government: Personality Assessment Solutions Market – Revenue, and Forecast to 2028 (US$ Million)
Figure 25. Geographic Overview: South America Personality Assessment Solutions Market
Figure 26. Middle East & Africa Personality Assessment Solutions Market Revenue Share, By Key Country (2020 and 2028)
Figure 27. South Africa: Personality Assessment Solutions Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. UAE: Personality Assessment Solutions Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. Saudi Arabia: Personality Assessment Solutions Market – Revenue and Forecast to 2028 (US$ Million)
Figure 30. Rest of MEA: Personality Assessment Solutions Market – Revenue and Forecast to 2028 (US$ Million)
Figure 31. Impact of COVID-19 Pandemic in Middle East & Africa Country Markets
- Criteria Corp
- Hogan Assessments
- Development Dimensions International, Inc.
- Persona Labs
- SHL
- TTI Success Insights
- Aon plc.
- Mercer LLC
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Middle East & Africa personality assessment solutions market.
- Highlights key business priorities in order to assist companies to realign their business strategies
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- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the personality assessment solutions market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution