Middle East and Africa Personal Lubricants Market

Market Introduction

Personal lubricants refers to gels or liquids that are used and applied by males or females during sexual intercourse to eliminate friction, reduce pain and enhance pleasure. These lubricants are prominently used to curb vaginal dryness and chaffing and are considered to be the most effective and easiest remedies.

Market Overview and Dynamics

The Middle East & Africa personal lubricants market is expected to reach US$ 280.75 million by 2028 from US$ 146.96 million in 2021; it is estimated to grow at a CAGR of 9.7% from 2021 to 2028. Key drivers include a rise in awareness about sex-related products and an increase in the adoption of sex toys across the Middle East & Africa. However, the availability of alternatives for personal lubricants restricts the market growth.

Sex is one of the critical aspects of the social life of people. There are various myths and wrong knowledge about sex-related activities among adults and youths. The incidence of sexual activities is higher among teens attending schools and colleges. Hence, this group needs to be educated about the correct use of sex-related products. If not appropriately used, the lubes can damage the condom and create a risk of sexually transmitted diseases (STD) and HIV-AIDS. Thus, the increasing awareness among the users through sex education and different websites about the associated products is likely to fuel the growth of the personal lubricants market in the coming years. As per HIV.gov, ~1.5 million people worldwide had AIDS in 2020. People are adopting various methods to satisfy their personal pleasure needs. The details about products and the methods of application are provided by the manufacturers and are available on educational websites.

Moreover, the easy availability of information and promotions of sex-related products, such as personal lubricants, condoms, and sex toys through various marketing tools, such as electronic media, displays, and stores, is expected to drive the market. These products are readily available at brick-and-mortar and online stores at reasonable prices. Moreover, medical practitioners recommend personal lubricants as part of treating sexual issues. Thus, the rising use of pleasure products to reduce discomfort during sexual activities is supporting the personal lubricants market growth.

Economic uncertainties and ongoing conflicts are worsening the condition in the region. For instance, countries such as Syria, Libya, and Yemen are suffering violent conflict and cannot implement any public health measures. Hence, the recent pandemic is causing turbulence to the economies of the Middle East region. A sudden drop in domestic and external demand for goods and products, especially crude oil, and halted production due to labor shortage are significant impacts observed in the region. E-commerce is popular because it effectively preserves consumers' privacy by not labeling products with their names and not disclosing customer information during product delivery. E-commerce, which includes business websites, mobile apps, and social media, is the most diverse delivery channel. As a result of these developments, the personal lubricants market is expected to expand during the pandemic. According to a research study by LovetheSales.com, lingerie and vibrators are common among South Africans, with market demand up 122% and 124% respectively in April 2020 compared to April 2019. As a result of the above factors, COVID-19 positively impacted the personal lubricants market.

Key Market Segments

Based on product, the Middle East and Africa personal lubricants market has been segmented into water-based, silicone-based, and oil-based. The water-based segment accounted for the largest share of the market in 2021. Moreover, the same segment is anticipated to register the highest CAGR during the forecast period due to their incumbent usage, high consumption volumes, and product innovation.

Based on application, the Middle East & Africa personal lubricants market is segmented into e-commerce, drug stores, and others. In 2021, the e-commerce segment held the largest share of the market. It is also expected to register the fastest CAGR from 2021 to 2028.

Major Sources and Companies Listed

A few of the primary and secondary sources referred for this report on the Middle East & Africa personal lubricants market are the World Health Organization (WHO) and Gulf Co-operation Council (GCC).

Reasons to buy the report

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• Strengthen your knowledge of the market in terms of demand drivers, industry trends, and the latest technological developments, among others.
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• Channelize resources by focusing on the ongoing programs undertaken by the different countries within the Middle East & Africa personal lubricants market.

MIDDLE EAST & AFRICA PERSONAL LUBRICANTS MARKET SEGMENTATION

By Lubricant Type

• Water-Based
• Silicone-Based
• Oil-Based

By Distribution Channel

• E-Commerce
• Drug Stores
• Others

By Country

• UAE
• Saudi Arabia
• South Africa
• Rest of MEA

Company Profiles

• Lovehoney Group Ltd.
• Church & Dwight, Inc.
• Reckitt Benckiser Group Plc
• Sliquid, LLC
• Uberlube Inc
• The Yes Yes Company Ltd.
• Trigg Laboratories

Middle East and Africa Personal Lubricants Strategic Insights

Strategic insights for the Middle East and Africa Personal Lubricants provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Middle East and Africa Personal Lubricants Report Scope

Middle East and Africa Personal Lubricants Regional Insights

The geographic scope of the Middle East and Africa Personal Lubricants refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.