Middle East and Africa Oral Care Market

The Middle East & Africa oral care market is expected to reach US$ 2,042.8 million by 2028 from US$ 1,683.7 million in 2021. The market is estimated to grow at a CAGR of 2.8% from 2021–2028.

The popularity of online shopping has grown in the recent years owing to its convenience. E-commerce platforms help businesses maximize their customer reach. The tips and strategies provided on these platforms for attracting customers help boost the sales. Moreover, rise in the use of computer and cellphone apps support the trend of online purchasing. It also proves to be a cost-effective option for sellers. Further, online searching for products can save money and time spent by consumers on finding the best prices. There has been a remarkable shift in the retailing of oral care products in Middle East & Africa in recent years as consumers can make easy and quick purchases from e-commerce platforms, compared to that at shops or supermarkets. The availability of multiple brands on single platform and options such as free shipping also contributes to the popularity of online shopping. Growing digitalization has led Procter & Gamble to sponsor its products on social platforms, such as Wechat, and e-commerce platforms such as Tmall. Hello sells its products via e-commerce merchants such as Amazon.com Inc., iHerb.com, Thrive Market, and Grove Collective, as well as via its own direct-to-consumer site—Hello-Products.com—along with retail sales. Thus, the increasing popularity of online purchasing is providing novel opportunities to the oral care products market players.

The COVID-19 pandemic has become the most significant challenge in the region as it will reduce imports due to disruptions in global trade, which further increases the shortages of goods, resulting in a considerable price increase. However, rapid urbanization improved purchasing power, and increased promotions of naturally sourced products have been boosting the awareness about the benefits associated with organic personal care products, including oral care products, in countries such as Saudi Arabia, United Arab Emirates, and South Africa. As a result, consumers in these countries are increasingly preferring products with altered chemical content and added natural ingredients, leading to a rise in the consumption of organic oral care products. Further, with an easing of restrictions, dental care is now available to patients in the UAE, which will positively impact the market.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the oral care market. The Middle East & Africa oral care market is expected to grow at a good CAGR during the forecast period.

Middle East & Africa Oral Care Market Revenue and Forecast to 2028 (US$ Million)

Middle East & Africa Oral Care Market Segmentation      

By Product

• Toothpastes
• Toothbrushes and Accessories
• Mouthwashes/Rinses
• Denture Products
• Dental Prosthesis Cleaning Solutions
• Dental Accessories/Ancillaries
• Other Dental Products

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Pharmacies and Drug Stores
• Online Retail Stores
• Other Distribution Channels

By Country

• Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Companies Mentioned

• Koninklijke Philips N.V.
• Colgate-Palmolive Company
• Procter & Gamble
• GlaxoSmithKline plc.
• Unilever
• Johnson and Johnson Services, Inc.
• Perrigo Company plc
• Lion Corporation
• Church & Dwight, Inc

Middle East and Africa Oral Care Strategic Insights

Strategic insights for the Middle East and Africa Oral Care provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Middle East and Africa Oral Care Report Scope

Middle East and Africa Oral Care Regional Insights

The geographic scope of the Middle East and Africa Oral Care refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.