Middle East & Africa Mezcal Market Forecast to 2030 - Regional Analysis - by Product Type (Joven, Reposado, Anejo, and Others), Category (100% Agave and Blend), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
The Middle East & Africa mezcal market is expected to grow from US$ 22.92 million in 2022 to US$ 34.71 million by 2030. It is estimated to record a CAGR of 5.3% from 2022 to 2030.
Flavor Innovations Fuel Middle East & Africa Mezcal Market
Mezcal producers are increasingly experimenting with different agave varietals, aging methods, and flavor infusions, which cater to changing consumer preferences and provide unique selling points for their brands. One example of flavor innovation is the use of different agave varieties. While espadin agave is the most commonly used for Mezcal production, some producers explore lesser-known agave types such as tobala, tepextate, and arroqueno. Each agave variety brings its distinct flavor profile to the Mezcal, from earthy and vegetal to fruity and floral notes. This diversity allows consumers to explore various flavors within the Mezcal category, catering to various palate preferences.
Another avenue of innovation involves the aging process. Mezcal aging can occur in various containers, such as oak barrels, glass, or clay pots. Producers experiment with different aging periods and container types to impart unique flavors and aromas. For instance, extended aging in oak barrels can introduce hints of vanilla and caramel, enhancing the complexity of the final product. This approach mirrors the techniques often seen in the whiskey and wine industries, offering a bridge for consumers transitioning from those spirits to Mezcal.
Lastly, some Mezcal producers infuse their products with botanicals, fruits, or spices to create flavored Mezcals. These infusions can result in various profiles, from smoky and spicy to citrusy and herbal. For instance, "pechuga" Mezcals are infused with fruits, spices, and even meats during distillation, adding unique and savory flavors. These innovations align with the trend in the spirits industry, where flavored spirits and liquors have gained popularity among consumers looking for novel and enjoyable drinking experiences. Overall, the trend of flavor innovation is likely to expand the Mezcal market and make it more accessible and appealing to a broader audience.
Middle East & Africa Mezcal Market Overview
The Rest of Middle East & Africa includes Egypt, Iraq, Syria, Jordan, Algeria, and Nigeria, among others. There has been a significant transformation in packaging solutions for mezcal. The focus has been mainly on developing flexible packaging solutions, which can help boost the shelf life and lead to a reduction in solid waste. As a result, numerous manufacturers are taking an environmentally benign way to develop packaging materials for mezcal. All these factors are further responsible for the growth of the mezcal market in the Rest of Middle East and Africa. The rising demand for premium spirits will offer immense growth opportunities to the mezcal market.
Middle East & Africa Mezcal Market Revenue and Forecast to 2030 (US$ Million)
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Middle East & Africa Mezcal Market Segmentation
The Middle East & Africa mezcal market is segmented into product type, category, distribution channel, and country.
Based on product type, the Middle East & Africa mezcal Market is segmented into joven, reposado, anejo, and others. The joven segment held the largest share of the Middle East & Africa mezcal market in 2022.
Based on category, the Middle East & Africa mezcal Market is bifurcated into 100% agave and blend. The 100% agave segment held a larger share of the Middle East & Africa mezcal market in 2022.
Based on distribution channel, the Middle East & Africa mezcal market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the Middle East & Africa mezcal market in 2022.
Based on country, the Middle East & Africa mezcal market is segmented into South Africa, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated Middle East & Africa mezcal market in 2022.
Bacardi Martini BV, Davide Campari Milano NV, Diageo Plc, and Pernod Richard SA are some of the leading companies operating in the Middle East & Africa mezcal market.
Table of Content
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Middle East & Africa Mezcal Market Landscape
4.1 Overview
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Intensity of Competitive Rivalry
4.3.5 Threat of Substitutes
4.4 Ecosystem Analysis
4.4.1 Raw Materials:
4.4.2 Manufacturing Process:
4.4.3 Distribution Channel:
5. Middle East & Africa Mezcal Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Increase in Demand for Luxury and Premium Beverages
5.1.2 Rise in Availability of Alcoholic Beverages on E-Commerce Platforms
5.2 Restraints
5.2.1 Stringent Regulations Sustainability and Authenticity
5.3 Opportunities
5.3.1 Increasing Demand for Craft Spirits
5.4 Future Trends
5.4.1 Flavor Innovations
5.5 Impact of Drivers and Restraints:
6. Mezcal Market - Middle East & Africa Market Analysis
6.1 Overview
6.2 Mezcal Market Revenue (US$ Million), 2020 - 2030
6.3 Mezcal Market Forecast and Analysis
7. Middle East & Africa Mezcal Market Analysis - Product Type
7.1 Joven
7.1.1 Overview
7.1.2 Joven Market Revenue and Forecast to 2030 (US$ Million)
7.2 Reposado
7.2.1 Overview
7.2.2 Reposado Market Revenue and Forecast to 2030 (US$ Million)
7.3 Anejo
7.3.1 Overview
7.3.2 Anejo Market Revenue and Forecast to 2030 (US$ Million)
7.4 Others
7.4.1 Overview
7.4.2 Others Market Revenue and Forecast to 2030 (US$ Million)
8. Middle East & Africa Mezcal Market Analysis - Category
8.1 100% Agave
8.1.1 Overview
8.1.2 100% Agave Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Blend
8.2.1 Overview
8.2.2 Blend Market Revenue, and Forecast to 2030 (US$ Million)
9. Middle East & Africa Mezcal Market Analysis - Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail Market Revenue and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
10. Middle East & Africa Mezcal Market - by Country Analysis
10.1 Middle East & Africa
10.1.1 Middle East & Africa Mezcal Market Breakdown by Country
10.1.2 South Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
10.1.2.1 South Africa Mezcal Market Breakdown by Product Type
10.1.2.2 South Africa Mezcal Market Breakdown by Category
10.1.2.3 South Africa Mezcal Market Breakdown by Distribution Channel
10.1.3 UAE Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.1 UAE Mezcal Market Breakdown by Product Type
10.1.3.2 UAE Mezcal Market Breakdown by Category
10.1.3.3 UAE Mezcal Market Breakdown by Distribution Channel
10.1.4 Rest of Middle East & Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
10.1.4.1 Rest of Middle East & Africa Mezcal Market Breakdown by Product Type
10.1.4.2 Rest of Middle East & Africa Mezcal Market Breakdown by Category
10.1.4.3 Rest of Middle East & Africa Mezcal Market Breakdown by Distribution Channel
11. Company Profiles
11.1 Davide Campari Milano NV
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Bacardi-Martini BV
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Diageo Plc
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Pernod Ricard SA
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
12. Appendix
List of Tables
Table 1. Mezcal Market Segmentation
Table 2. Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Table 3. Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - Product Type
Table 4. Middle East & Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - Category
Table 5. Middle East & Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - Distribution Channel
Table 6. South Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 7. South Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 8. South Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 9. UAE Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 10. UAE Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 11. UAE Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 12. Rest of Middle East & Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 13. Rest of Middle East & Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 14. Rest of Middle East & Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
List of Figures
Figure 1. Mezcal Market Segmentation, By Country
Figure 2. Ecosystem: Mezcal Market
Figure 3. Mezcal Market - Key Industry Dynamics
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Mezcal Market Revenue (US$ Million), 2020 - 2030
Figure 6. Middle East & Africa Mezcal Market Share (%) - Product Type, 2022 and 2030
Figure 7. Joven Market Revenue and Forecasts to 2030 (US$ Million)
Figure 8. Reposado Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9. Anejo Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 11. Middle East & Africa Mezcal Market Share (%) -Category, 2022 and 2030
Figure 12. 100% Agave Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13. Blend Market Revenue and Forecasts to 2030 (US$ Million)
Figure 14. Middle East & Africa Mezcal Market Share (%) -Distribution Channel, 2022 and 2030
Figure 15. Supermarkets and Hypermarkets Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16. Specialty Stores Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. Online Retail Market Revenue and Forecasts to 2030 (US$ Million)
Figure 18. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19. Middle East & Africa Mezcal Market, by Key Countries - Revenue (2022) (US$ Million)
Figure 20. Middle East & Africa Mezcal Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 21. South Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Figure 22. UAE Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Figure 23. Rest of Middle East & Africa Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
1. Bacardi Martini BV
2. Davide Campari Milano NV
3. Diageo Plc
4. Pernod Richard SA
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa mezcal market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in Middle East & Africa mezcal market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the mezcal market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing, and distribution.