Middle East & Africa Menstrual Cups Market Forecast to 2030 - Regional Analysis - by Type (Reusable and Disposable), Material (Medical Grade Silicon, Rubber, and Thermoplastic Elastomer), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
The Middle East & Africa menstrual cups market was valued at US$ 22.46 million in 2022 and is expected to reach US$ 31.31 million by 2030; it is estimated to register a CAGR of 4.2% from 2022 to 2030.
Increasing Demand for Sustainable Menstrual Products Boosts Middle East & Africa Menstrual Cups Market
The surging demand for sustainable menstrual products is a primary driver propelling the menstrual cup market. In recent years, there has been a global shift toward sustainability, with consumers becoming increasingly aware of the environmental impact of traditional disposable menstrual products. Traditional pads and tampons contribute significantly to plastic waste, and their production involves consuming resources and energy. Every year, an average woman trashes nearly 150 kilograms of nonbiodegradable waste. Menstrual cups have emerged as a leading choice as individuals seek eco-friendly alternatives due to their reusable nature. This heightened environmental consciousness drives consumers to opt for products that minimize their ecological footprint, boosting the demand for menstrual cups.
The increased demand for sustainable menstrual products is closely tied to a broader movement advocating women's health and well-being. Consumers are increasingly prioritizing products that are not only good for the environment but also safe and beneficial for their health. Menstrual cups, typically made from medical-grade silicone, rubber, or thermoplastic elastomers, are considered safe and hygienic, reducing the risk of irritation and allergic reactions often associated with traditional products. The alignment of menstrual cups with environmental sustainability and women's health contributes to their appeal, acting as a driver for their rising popularity.
The call for sustainability in menstrual products has been amplified by various advocacy groups, NGOs, and government initiatives that aim to raise awareness about the environmental impact of disposable options. Campaigns promoting sustainable menstruation have been crucial in educating the public about the benefits of reusable alternatives like menstrual cups. The growing visibility and endorsement of sustainable menstrual practices contribute to a positive shift in consumer attitudes, fostering greater acceptance and adoption of menstrual cups.
The demand for sustainable menstrual products is also fueled by a younger generation of consumers prioritizing eco-conscious choices. Millennials and Generation Z, in particular, drive the demand for sustainable and ethical products across various industries, including personal care. These demographics' awareness and preferences influence market trends, and menstrual cups, being a sustainable and forward-thinking option, align well with their values. As this demographic continues to grow in purchasing power, the demand for menstrual cups will also grow, reinforcing their position in the market as a leading sustainable menstrual product.
Middle East & Africa Menstrual Cups Market Overview
In the Middle East & Africa, there is a surge in demand for menstrual cups due to rising cultural shifts and increasing access to education that challenges taboos surrounding menstruation. As awareness grows, individuals seek alternatives that provide greater comfort and convenience. With their long-lasting and reusable nature, menstrual cups are gaining acceptance as a practical and discreet solution, allowing women in the Middle East & Africa to manage their menstrual hygiene in a flexible manner. Many campaigns also contribute to the surge of benefits associated with menstrual cups. For instance, THE CUP Foundation is a global campaign, in partnership with a few of the leading menstrual cup producers, that aims to provide a menstrual cup to one million girls living in poverty and to enroll them in a two-week program that covers several social, physical, and emotional issues faced by them Currently, the program is helping girls aged 9-14 in schools in Kenya, and it aims to expand to India in the near future.
Furthermore, the focus on hygiene and sanitation in the Middle East & Africa drives the demand for menstrual cups. Access to clean and affordable sanitary products might be limited to a few areas, leading individuals to explore sustainable options that do not compromise hygiene. Menstrual cups are reusable and easy to maintain and offer a reliable solution that aligns with the region's emphasis on maintaining good hygiene practices, especially in areas where traditional sanitary options might be less accessible.
Additionally, the environmental impact of disposable menstrual products is gaining attention in the Middle East & Africa. As knowledge about sustainability and environmental consciousness grows, individuals in the region become more aware of the ecological consequences of single-use items. Menstrual cups' reusable and eco-friendly nature appeals to those seeking a solution that minimizes waste and contributes to a more sustainable approach to menstrual hygiene in the Middle East & Africa.
Middle East & Africa Menstrual Cups Market Revenue and Forecast to 2030 (US$ Million)
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Middle East & Africa Menstrual Cups Market Segmentation
The Middle East & Africa menstrual cups market is categorized into type, material, distribution channel, and country.
Based on type, the Middle East & Africa menstrual cups market is bifurcated into reusable and disposable. The reusable segment held a larger market share in 2022.
In terms of material, the Middle East & Africa menstrual cups market is categorized into medical grade silicon, rubber, and thermoplastic elastomer. The medical grade silicon segment held a larger market share in 2022.
By distribution channel, the Middle East & Africa menstrual cups market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The online retail segment held the largest market share in 2022.
By country, the Middle East & Africa menstrual cups market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa menstrual cups market share in 2022.
Diva International Inc, Lena Cup LLC, Lune Group Oy Ltd, Pixie Cup LLC, Saalt LLC, and The Flex Co are among the leading companies operating in the Middle East & Africa menstrual cups market.
Table of Content
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. Middle East & Africa Menstrual Cups Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
5. Middle East & Africa Menstrual Cups Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Increasing Demand for Sustainable Menstrual Products
5.1.1 Convenience and Cost Effectiveness Provided by Menstrual Cups
5.2 Market Restraints
5.2.1 Product Availability
5.2.2 Consumer Perception and Unawareness
5.3 Market Opportunities
5.3.1 Government Initiatives
5.4 Future Trends
5.4.1 Thermoplastic Elastomers Menstrual Cups
5.5 Impact of Drivers and Restraints:
6. Menstrual Cups Market - Middle East & Africa Market Analysis
6.1 Middle East & Africa Menstrual Cups Market Revenue (US$ Million), 2020 - 2030
6.2 Middle East & Africa Menstrual Cups Market Forecast and Analysis
7. Middle East & Africa Menstrual Cups Market Analysis - Type
7.1 Reusable
7.1.1 Overview
7.1.2 Reusable Market Revenue and Forecast to 2030 (US$ Million)
7.2 Disposable
7.2.1 Overview
7.2.2 Disposable Market Revenue and Forecast to 2030 (US$ Million)
8. Middle East & Africa Menstrual Cups Market Analysis - Material
8.1 Medical Grade Silicon
8.1.1 Overview
8.1.2 Medical Grade Silicon Market Revenue and Forecast to 2030 (US$ Million)
8.2 Rubber
8.2.1 Overview
8.2.2 Rubber Market Revenue and Forecast to 2030 (US$ Million)
8.3 Thermoplastic Elastomer
8.3.1 Overview
8.3.2 Thermoplastic Elastomer Market Revenue and Forecast to 2030 (US$ Million)
9. Middle East & Africa Menstrual Cups Market Analysis - Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets Market Revenue and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores Market Revenue and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail Market Revenue and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others Market Revenue and Forecast to 2030 (US$ Million)
10. Middle East & Africa Menstrual Cups Market - Country Analysis
10.1 Middle East & Africa
10.1.1 Middle East & Africa Menstrual Cups Market Revenue and Forecasts and Analysis - By Countries
10.1.1.1 Middle East & Africa Menstrual Cups Market Breakdown by Country
10.1.1.2 Saudi Arabia: Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.2.1 Saudi Arabia: Middle East & Africa Menstrual Cups Market Breakdown by Type
10.1.1.2.2 Saudi Arabia: Middle East & Africa Menstrual Cups Market Breakdown by Material
10.1.1.2.3 Saudi Arabia: Middle East & Africa Menstrual Cups Market Breakdown by Distribution Channel
10.1.1.3 UAE: Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.3.1 UAE: Middle East & Africa Menstrual Cups Market Breakdown by Type
10.1.1.3.2 UAE: Middle East & Africa Menstrual Cups Market Breakdown by Material
10.1.1.3.3 UAE: Middle East & Africa Menstrual Cups Market Breakdown by Distribution Channel
10.1.1.4 South Africa: Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.4.1 South Africa: Middle East & Africa Menstrual Cups Market Breakdown by Type
10.1.1.4.2 South Africa: Middle East & Africa Menstrual Cups Market Breakdown by Material
10.1.1.4.3 South Africa: Middle East & Africa Menstrual Cups Market Breakdown by Distribution Channel
10.1.1.5 Rest of Middle East & Africa: Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.5.1 Rest of Middle East & Africa: Middle East & Africa Menstrual Cups Market Breakdown by Type
10.1.1.5.2 Rest of Middle East & Africa: Middle East & Africa Menstrual Cups Market Breakdown by Material
10.1.1.5.3 Rest of Middle East & Africa: Middle East & Africa Menstrual Cups Market Breakdown by Distribution Channel
11. Competitive Landscape
11.1 Heat Map Analysis By Key Players
11.2 Company Positioning & Concentration
12. Company Profiles
12.1 The Flex Co
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Pixie Cup LLC
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Saalt LLC
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Diva International Inc
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Lena Cup LLC
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Lune Group Oy Ltd
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
13. Appendix
List of Tables
Table 1. Middle East & Africa Menstrual Cups Market Segmentation
Table 2. Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
Table 3. Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) - Type
Table 4. Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) - Material
Table 5. Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) - Distribution Channel
Table 6. Saudi Arabia: Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) - By Type
Table 7. Saudi Arabia: Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) - By Material
Table 8. Saudi Arabia: Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 9. UAE: Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) - By Type
Table 10. UAE: Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) - By Material
Table 11. UAE: Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 12. South Africa: Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) - By Type
Table 13. South Africa: Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) - By Material
Table 14. South Africa: Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 15. Rest of Middle East & Africa: Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) - By Type
Table 16. Rest of Middle East & Africa: Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) - By Material
Table 17. Rest of Middle East & Africa: Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 18. Heat Map Analysis By Key Players
List of Figures
Figure 1. Middle East & Africa Menstrual Cups Market Segmentation, By Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: Middle East & Africa Menstrual Cups Market
Figure 4. Middle East & Africa Menstrual Cups Market - Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Middle East & Africa Menstrual Cups Market Revenue (US$ Million), 2020 - 2030
Figure 7. Middle East & Africa Menstrual Cups Market Share (%) - Type, 2022 and 2030
Figure 8. Reusable Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9. Disposable Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10. Middle East & Africa Menstrual Cups Market Share (%) -Material, 2022 and 2030
Figure 11. Medical Grade Silicon Market Revenue and Forecasts to 2030 (US$ Million)
Figure 12. Rubber Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13. Thermoplastic Elastomer Market Revenue and Forecasts to 2030 (US$ Million)
Figure 14. Middle East & Africa Menstrual Cups Market Share (%) -Distribution Channel, 2022 and 2030
Figure 15. Supermarkets and Hypermarkets Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16. Specialty Stores Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. Online Retail Market Revenue and Forecasts to 2030 (US$ Million)
Figure 18. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19. Middle East & Africa Menstrual Cups Market Breakdown by Key Countries - Revenue (2022) (US$ Million)
Figure 20. Middle East & Africa Menstrual Cups Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 21. Saudi Arabia: Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
Figure 22. UAE: Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
Figure 23. South Africa: Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
Figure 24. Rest of Middle East & Africa: Middle East & Africa Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25. Company Positioning & Concentration
1. Diva International Inc
2. Lena Cup LLC
3. Lune Group Oy Ltd
4. Pixie Cup LLC
5. Saalt LLC
6. The Flex Co
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa menstrual cups market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Middle East & Africa menstrual cups market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the Middle East & Africa menstrual cups market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.