Middle East and Africa Medical Robots Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product (Surgical Robots, Hospital & Pharmacy Robots, Rehabilitation Robots, Non-Invasive Radiosurgery Robots, and Others), Application (Laparoscopy, Neurology, Orthopedics, Gynecology, Urology, Cardiology, and Others), and End User (Hospitals, Ambulatory Surgical Centers, and Others)

BMIRE00025770 | Pages: 162 | Medical Device | Sep 2022 | Type: Regional | Status: Published

The MEA medical robots market is expected to grow from US$ 415.28 million in 2022 to US$ 1,092.84 million by 2028; it is estimated to grow at a CAGR of 17.5% from 2022 to 2028.

Scientists are developing miniature robots, called microswimmers. The microswimmer can operate in different body parts, depending on its shape. The machines could swim through a person’s blood vessels to deliver medicine to a cancerous tumor. Moreover, the machine unclogs an artery to prevent a heart attack or even performs delicate vision-saving surgery from inside the eye. The robot could also make microscopic repairs in the blood vessels of the eye. These nanomachines could essentially patrol the circulatory system of the human body. They could be used to detect specific chemicals or toxins and give early warnings of organ failure or tissue rejection. Another potential function may include taking biometric measurements to monitor a person’s general health. A gel-like material is used to build a soft microrobot. By altering the gel’s temperature, robot can be made short and stumpy or long and needle-like. As continuously development in field of microswimmers support growth of the market in predicted period.  

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the MEA medical robots market. The MEA medical robots market is expected to grow at a good CAGR during the forecast period. 

 

MEA Medical Robots Market Revenue and Forecast to 2028 (US$ Million) 

           

 

MEA Medical Robots Market Revenue and Forecast to 2028 (US$ Million) 

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MEA Medical Robots Market Segmentation              

The MEA medical robots market is segmented based on product, end user, application, and country. Based on product, the MEA medical robots market is segmented into surgical robots, hospital & pharmacy robots, rehabilitation robots, non-invasive radiosurgery robots, and others.  The surgical robots segment dominated the market in 2022. Based on application, the MEA medical robots market is segmented into laparoscopy, neurology, orthopedics, gynecology, urology, cardiology, and others. The laparoscopy segment dominated the market in 2022. Based on end user, the MEA medical robots market is segmented into hospitals, ambulatory surgical centers and others. The hospitals segment dominated the market in 2022. Based on country, the MEA medical robots market has been segmented into the UAE, Saudi Arabia, South Africa, and the Rest of MEA. Saudi Arabia would dominate the market in 2022.     

Accuray Incorporated, ARxIUM, Auris Medical, Ekso Bionics, Hocoma AG, Intuitive Surgicals, Kirby Lester, Medtronic, Omnicell Inc., and Stryker Corporation are among the leading companies in the MEA medical robots market.    

1.           Introduction

1.1         Scope of the Study

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

1.3.1        MEA Medical Robots Market – By Product

1.3.2        MEA Medical Robots Market – By Application

1.3.3        MEA Medical Robots Market – By End User

1.3.4        MEA Medical Robots Market – By Country

2.           Key Takeaways

3.        Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           MEA Medical Robots Market – Market Landscape

4.1         Overview

4.2         MEA PEST Analysis

4.3         Expert Opinion

5.           MEA Medical Robots Market – Key Market Dynamics

5.1         Key Market Drivers

5.1.1        Surging Number of Surgical Procedures

5.1.2        Rising Number of Product Launches and Approvals

5.2         Market Restraints

5.2.1        High Cost of Surgical Procedures and Installation

5.3         Market Opportunities

5.3.1        Evolution of Nanorobots for Cancer Treatment

5.4         Future Trends

5.4.1        Development of Microswimmers

5.5         Impact Analysis

6.           Medical Robots Market– MEA Analysis

6.1         MEA Medical Robots Market Revenue Forecast and Analysis

7.           MEA Medical Robots Market Analysis – By Product

7.1         Overview

7.2         MEA Medical Robots Market Share, By Product 2022 & 2028 (%)

7.3         Surgical Robots

7.3.1        Overview

7.3.2        Surgical Robots: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

7.3.3        Neurological Surgery Robotic Systems

7.3.3.1          Overview

7.3.3.2          Neurological Surgery Robotic Systems: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

7.3.4        Cardiology Surgery Robotic Systems

7.3.4.1          Overview

7.3.4.2          Cardiology Surgery Robotic Systems: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

7.3.5        Laparoscopic Surgical Robotic Systems

7.3.5.1          Overview

7.3.5.2          Laparoscopic Surgical Robotic Systems: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

7.3.6        Orthopedic Surgical Robotic Systems

7.3.6.1          Overview

7.3.6.2          Orthopedic Surgical Robotic Systems: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

7.4         Hospitals & Pharmacy Robots

7.4.1        Overview

7.4.2        Hospitals & Pharmacy Robots: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

7.4.3        Pharmacy Robotic Systems

7.4.3.1          Overview

7.4.3.2          Pharmacy Robotic Systems: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

7.4.4        IV Robotic Systems

7.4.4.1          Overview

7.4.4.2          IV Robotic Systems: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

7.4.5        Telemedicine Robots

7.4.5.1          Overview

7.4.5.2          Telemedicine Robots: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

7.5         Rehabilitation Robots

7.5.1        Overview

7.5.2        Rehabilitation Robots : Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

7.5.3        Therapeutic Robots

7.5.3.1          Overview

7.5.3.2          Therapeutic Robots: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

7.5.4        Prosthetic Robots

7.5.4.1          Overview

7.5.4.2          Prosthetic Robots: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

7.5.5        Assistive Robots

7.5.5.1          Overview

7.5.5.2          Assistive Robots: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

7.5.6        Exoskeleton Robots

7.5.6.1          Overview

7.5.6.2          Exoskeleton Robots: Medical Robots Market Revenue and Forecast to 2028 (US$ MN)

7.6         Non-Invasive Radiosurgery Robots

7.6.1        Overview

7.6.2        Non-Invasive Radiosurgery Robots: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

7.7         Other Medical Robots

7.7.1        Overview

7.7.2        Other Medical Robots: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

8.           MEA Medical Robots Market Analysis – By Application

8.1         Overview

8.2         MEA Medical Robots Market, By Application 2022 & 2028 (%)

8.3         Laparoscopy

8.3.1        Overview

8.3.2        Laparoscopy: Medical Robots Market Revenue and Forecast to 2028 (US$ Million)

8.4         Neurology

8.4.1        Overview

8.4.2        Neurology: Medical Robots Market Revenue and Forecast to 2028 (US$ Million)

8.5         Orthopedics

8.5.1        Overview

8.5.2        Orthopedics: Medical Robots Market Revenue and Forecast to 2028 (US$ Million)

8.6         Gynecology

8.6.1        Overview

8.6.2        Gynecology: Medical Robots Market Revenue and Forecast to 2028 (US$ Million)

8.7         Urology

8.7.1        Overview

8.7.2        Urology: Medical Robots Market Revenue and Forecast to 2028 (US$ Million)

8.8         Cardiology

8.8.1        Overview

8.8.2        Cardiology: Medical Robots Market Revenue and Forecast to 2028 (US$ Million)

8.9         Others

8.9.1        Overview

8.9.2        Others: Medical Robots Market Revenue and Forecast to 2028 (US$ Million)

9.           MEA Medical Robots Market Analysis – By End User

9.1         Overview

9.2         MEA Medical Robots Market, By End User 2022 & 2028 (%)

9.3         Hospitals

9.3.1        Overview

9.3.2        Hospitals: Medical Robots Market Revenue and Forecast to 2028 (US$ Million)

9.4         Ambulatory Surgical Centers

9.4.1        Overview

9.4.2        Ambulatory Surgical Centers: Medical Robots Market Revenue and Forecast to 2028 (US$ Million)

9.5         Others

9.5.1        Overview

9.5.2        Others: Medical Robots Market Revenue and Forecast to 2028 (US$ Million)

10.        MEA Medical Robots Market Analysis – By Country

10.1      MEA: Medical Robots Market

10.1.1     Overview

10.1.2     MEA: Medical Robots Market, by Country, 2022 & 2028 (%)

10.1.2.1       Saudi Arabia: Medical Robots Market – Revenue and Forecast to 2028 (US$ Million)

10.1.2.1.1       Saudi Arabia: Medical Robots Market – Revenue and Forecast to 2028 (US$ Million)

10.1.2.1.2       Saudi Arabia: Medical Robots Market Revenue and Forecast To 2028, By Product (US$ Million)

10.1.2.1.2.1    Saudi Arabia: Medical Robots Market for Surgical Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

10.1.2.1.2.2    Saudi Arabia: Medical Robots Market for Rehabilitation Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

10.1.2.1.2.3    Saudi Arabia: Medical Robots Market for Hospitals and Pharmacy Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

10.1.2.1.3       Saudi Arabia: Medical Robots Market Revenue and Forecast To 2028, By Application (US$ Million)

10.1.2.1.4       Saudi Arabia: Medical Robots Market Revenue and Forecast To 2028, By End User (US$ Million)

10.1.2.2       UAE: Medical Robots Market – Revenue and Forecast to 2028 (US$ Million)

10.1.2.2.1       UAE: Medical Robots Market – Revenue and Forecast to 2028 (US$ Million)

10.1.2.2.2       UAE: Medical Robots Market Revenue and Forecast To 2028, By Product (US$ Million)

10.1.2.2.2.1    UAE: Medical Robots Market for Surgical Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

10.1.2.2.2.2    UAE: Medical Robots Market for Rehabilitation Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

10.1.2.2.2.3    UAE: Medical Robots Market for Hospitals and Pharmacy Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

10.1.2.2.3       UAE: Medical Robots Market Revenue and Forecast To 2028, By Application (US$ Million)

10.1.2.2.4       UAE: Medical Robots Market Revenue and Forecast To 2028, By End User (US$ Million)

10.1.2.3       South Africa: Medical Robots Market – Revenue and Forecast to 2028 (US$ Million)

10.1.2.3.1       South Africa: Medical Robots Market – Revenue and Forecast to 2028 (US$ Million)

10.1.2.3.2       South Africa: Medical Robots Market Revenue and Forecast To 2028, By Product (US$ Million)

10.1.2.3.2.1    South Africa: Medical Robots Market for Surgical Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

10.1.2.3.2.2    South Africa: Medical Robots Market for Rehabilitation Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

10.1.2.3.2.3    South Africa: Medical Robots Market for Hospitals and Pharmacy Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

10.1.2.3.3       South Africa: Medical Robots Market Revenue and Forecast To 2028, By Application (US$ Million)

10.1.2.3.4       South Africa: Medical Robots Market Revenue and Forecast To 2028, By End User (US$ Million)

10.1.2.4       Rest of Middle East & Africa: Medical Robots Market – Revenue and Forecast to 2028 (US$ Million)

10.1.2.4.1       Rest of MEA: Medical Robots Market – Revenue and Forecast to 2028 (US$ Million)

10.1.2.4.2       Rest of MEA: Medical Robots Market Revenue and Forecast To 2028, By Product (US$ Million)

10.1.2.4.2.1    Rest of MEA: Medical Robots Market for Surgical Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

10.1.2.4.2.2    Rest of MEA: Medical Robots Market for Rehabilitation Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

10.1.2.4.2.3    Rest of MEA: Medical Robots Market for Hospitals and Pharmacy Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

10.1.2.4.3       Rest of MEA: Medical Robots Market Revenue and Forecast To 2028, By Application (US$ Million)

10.1.2.4.4       Rest of MEA: Medical Robots Market Revenue and Forecast To 2028, By End User (US$ Million)

11.        Industry Landscape

11.1      Overview

11.2      Organic Growth Strategies

11.2.1     Overview

11.3      Inorganic Growth Strategies

11.3.1     Overview

12.        Company Profiles

12.1      Hocoma AG

12.1.1     Key Facts

12.1.2     Business Description

12.1.3     Products and Services

12.1.4     Financial Overview

12.1.5     SWOT Analysis

12.1.6     Key Developments

12.2      Intuitive Surgicals

12.2.1     Key Facts

12.2.2     Business Description

12.2.3     Products and Services

12.2.4     Financial Overview

12.2.5     SWOT Analysis

12.2.6     Key Developments

12.3      Stryker Corporation

12.3.1     Key Facts

12.3.2     Business Description

12.3.3     Products and Services

12.3.4     Financial Overview

12.3.5     SWOT Analysis

12.3.6     Key Developments

12.4      Accuray Incorporated

12.4.1     Key Facts

12.4.2     Business Description

12.4.3     Products and Services

12.4.4     Financial Overview

12.4.5     SWOT Analysis

12.4.6     Key Developments

12.5      Omnicell Inc.

12.5.1     Key Facts

12.5.2     Business Description

12.5.3     Products and Services

12.5.4     Financial Overview

12.5.5     SWOT Analysis

12.5.6     Key Developments

12.6      ARxIUM

12.6.1     Key Facts

12.6.2     Business Description

12.6.3     Products and Services

12.6.4     Financial Overview

12.6.5     SWOT Analysis

12.6.6     Key Developments

12.7      Ekso Bionics

12.7.1     Key Facts

12.7.2     Business Description

12.7.3     Products and Services

12.7.4     Financial Overview

12.7.5     SWOT Analysis

12.7.6     Key Developments

12.8      Medtronic

12.8.1     Key Facts

12.8.2     Business Description

12.8.3     Products and Services

12.8.4     Financial Overview

12.8.5     SWOT Analysis

12.8.6     Key Developments

12.9      Kirby Lester

12.9.1     Key Facts

12.9.2     Business Description

12.9.3     Products and Services

12.9.4     Financial Overview

12.9.5     SWOT Analysis

12.9.6     Key Developments

12.10   Auris Medical

12.10.1  Key Facts

12.10.2  Business Description

12.10.3  Products and Services

12.10.4  Financial Overview

12.10.5  SWOT Analysis

12.10.6  Key Developments

13.        Appendix

13.1      About The Insight Partners

13.2      Glossary of Terms

 

 

LIST OF TABLES

Table 1.             MEA Medical Robots Market, Revenue and Forecast, 2019–2028 (US$ Mn)

Table 2.             Saudi Arabia: Medical Robots Market Revenue and Forecast To 2028, By Product (US$ Million)

Table 3.             Saudi Arabia: Medical Robots Market for Surgical Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

Table 4.             Saudi Arabia: Medical Robots Market for Rehabilitation Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

Table 5.             Saudi Arabia: Medical Robots Market for Hospitals and Pharmacy Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

Table 6.             Saudi Arabia: Medical Robots Market Revenue and Forecast To 2028, By Application (US$ Million)

Table 7.             Saudi Arabia: Medical Robots Market Revenue and Forecast To 2028, By End User (US$ Million)

Table 8.             UAE: Medical Robots Market Revenue and Forecast To 2028, By Product (US$ Million)

Table 9.             UAE: Medical Robots Market for Surgical Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

Table 10.          UAE: Medical Robots Market for Rehabilitation Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

Table 11.          UAE: Medical Robots Market for Hospitals and Pharmacy Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

Table 12.          UAE: Medical Robots Market Revenue and Forecast To 2028, By Application (US$ Million)

Table 13.          UAE: Medical Robots Market Revenue and Forecast To 2028, By End User (US$ Million)

Table 14.          South Africa: Medical Robots Market Revenue and Forecast To 2028, By Product (US$ Million)

Table 15.          South Africa: Medical Robots Market for Surgical Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

Table 16.          South Africa: Medical Robots Market for Rehabilitation Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

Table 17.          South Africa: Medical Robots Market for Hospitals and Pharmacy Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

Table 18.          South Africa: Medical Robots Market Revenue and Forecast To 2028, By Application (US$ Million)

Table 19.          South Africa: Medical Robots Market Revenue and Forecast To 2028, By End User (US$ Million)

Table 20.          Rest of MEA: Medical Robots Market Revenue and Forecast To 2028, By Product (US$ Million)

Table 21.          Rest of MEA: Medical Robots Market for Surgical Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

Table 22.          Rest of MEA: Medical Robots Market for Rehabilitation Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

Table 23.          Rest of MEA: Medical Robots Market for Hospitals and Pharmacy Robots, by Product– Revenue and Forecast to 2028 (US$ Million)

Table 24.          Rest of MEA: Medical Robots Market Revenue and Forecast To 2028, By Application (US$ Million)

Table 25.          Rest of MEA: Medical Robots Market Revenue and Forecast To 2028, By End User (US$ Million)

Table 26.          Organic Growth Strategies in the Medical Robots Market

Table 27.          Inorganic Growth Strategies in the Medical Robots Market

Table 28.          Glossary of Terms

 

 

LIST OF FIGURES

Figure 1.           MEA Medical Robots Market Segmentation

Figure 2.           MEA Medical Robots Market Segmentation, By Country

Figure 3.           MEA Medical Robots Market Overview

Figure 4.           MEA Medical Robots Market, By Product

Figure 5.           MEA Medical Robots Market, By Country

Figure 6.           MEA: PEST Analysis

Figure 7.           Experts’ Opinion

Figure 8.           MEA Medical Robots Market Impact Analysis Of Driver And Restraints

Figure 9.           MEA Medical Robots Market– Revenue Forecast and Analysis

Figure 10.        MEA Medical Robots Market Share, By Product 2022 & 2028 (%)

Figure 11.        MEA Surgical Robots: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

Figure 12.        MEA Neurological Surgery Robotic Systems: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

Figure 13.        MEA Cardiology Surgery Robotic Systems: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

Figure 14.        MEA Laparoscopic Surgical Robotic Systems: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

Figure 15.        MEA Orthopedic Surgical Robotic Systems: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

Figure 16.        MEA Hospitals & Pharmacy Robots: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

Figure 17.        MEA Pharmacy Robotic Systems: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

Figure 18.        MEA Iv Robotic Systems: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

Figure 19.        MEA Telemedicine Robots: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

Figure 20.        MEA Rehabilitation Robots: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

Figure 21.        MEA Therapeutic Robots: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

Figure 22.        MEA Prosthetic Robots: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

Figure 23.        MEA Assistive Robots: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

Figure 24.        MEA Exoskeleton Robots: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

Figure 25.        MEA Non-Invasive Radiosurgery Robots: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

Figure 26.        MEA Other Medical Robots: Medical Robots Market Revenue and Forecast To 2028 (US$ Million)

Figure 27.        MEA Medical Robots Market, By Application 2022 & 2028 (%)

Figure 28.        MEA Laparoscopy: Medical Robots Market Revenue and Forecast to 2028 (US$ Million)

Figure 29.        MEA Neurology: Medical Robots Market Revenue and Forecast to 2028 (US$ Million)

Figure 30.        MEA Orthopedics: Medical Robots Market Revenue and Forecast to 2028 (US$ Million)

Figure 31.        MEA Gynecology: Medical Robots Market Revenue and Forecast to 2028 (US$ Million)

Figure 32.        MEA Urology: Medical Robots Market Revenue and Forecast to 2028 (US$ Million)

Figure 33.        MEA Cardiology: Medical Robots Market Revenue and Forecast to 2028 (US$ Million)

Figure 34.        MEA Others: Medical Robots Market Revenue and Forecast to 2028 (US$ Million)

Figure 35.        MEA Medical Robots Market Share, By End User 2022 & 2028 (%)

Figure 36.        MEA Hospitals: Medical Robots Market Revenue and Forecast to 2028 (US$ Million)

Figure 37.        MEA Ambulatory Surgical Centers: Medical Robots Market Revenue and Forecast to 2028 (US$ Million)

Figure 38.        MEA Others: Medical Robots Market Revenue and Forecast to 2028 (US$ Million)

Figure 39.        MEA: Medical Robots Market, by Key Country – Revenue (2022) (US$ Million)

Figure 40.        MEA: Medical Robots Treatment Market, by Country, 2022 & 2028 (%)

Figure 41.        Saudi Arabia: Medical Robots Market – Revenue and Forecast to 2028 (US$ Million)

Figure 42.        UAE: Medical Robots Treatment Market – Revenue and Forecast to 2028 (US$ Million)

Figure 43.        South Africa: Medical Robots Market – Revenue and Forecast to 2028 (US$ Million)

Figure 44.        Rest of MEA: Medical Robots Market – Revenue and Forecast to 2028 (US$ Million)

  1. Accuray Incorporated
  2. ARxIUM
  3. Auris Medical
  4. Ekso Bionics
  5. Hocoma AG
  6. Intuitive Surgicals   
  7. Kirby Lester
  8. Medtronic  
  9. Omnicell Inc.  
  10. Stryker Corporation
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the MEA medical robots market.             
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the MEA medical robots market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth MEA market trends and outlook coupled with the factors driving the medical robots market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution  
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