Middle East & Africa Hair Care Appliances Market
The MEA hair care appliances market is expected to grow from US$ 974.72 million in 2022 to US$ 1,166.87 million by 2028. It is estimated to grow at a CAGR of 3.0% from 2022 to 2028.
Technological Innovations of Hair Care Appliances
The haircare appliance manufacturers are significantly investing in new product development to launch innovative products that meet the changing requirements of consumers. Consumers are highly concerned about the hair damage caused by heating tools. Therefore, manufacturers are developing products with temperature control technology that cause minimal hair damage, even after extended usage. For instance, in July 2020, Koninklijke Philips N.V., launched a range of high-tech haircare devices, such as hair straighteners and dryers. The devices use active sensors that help in adapting to hair’s temperature to freeze up to 70% of the hair’s natural moisture delivering personalized styling experience and causing minimal hair damage. The company also launched a hair straightening brush in August 2019. It claims that the brush is specifically curated to cause less hair damage and style the hair in less than 5 minutes. The product uses Silk ProCare Technology that ensures minimal hair damage and provides natural shine to the hair. Manufacturers are also investing in technological advancements to produce devices that can offer high convenience to consumers. For instance, in September 2021, SharkNinja Holding LLC, a manufacturer of homecare and beauty appliances, launched Shark HyperAIR Hair Dryer with HyperAIR IQ technology that combines high-velocity heated air and ionized air to deliver fast drying with minimal heat damage. Such technologically advanced products are expected to gain huge traction among the tech-savvy and young consumers worldwide in the coming years. Thus, the product innovation strategy is expected to provide lucrative opportunities to the hair care appliances market during the forecast period.
Market Overview
The MEA hair care appliances market is segmented into South Africa, Saudi Arabia, the UAE, and the rest of the MEA. Rising fashion trends among the young population, expanding distribution channels, and high purchasing power is the primary factor driving the growth of the hair care appliances market in the region. Furthermore, increasing internet penetration in the region is one of the primary factors for the accelerating market of online hair styling products. Additionally, the increasing influence of beauty industry trends on millennials to maintain their overall appearance drives the market expansion. The hair care appliances market is expected to grow due to increased urbanization, rising living standards, and availability of innovative hair styling appliances, among others. Thus, the factors mentioned above are driving the market growth.
MEA Hair Care Appliances Market Revenue and Forecast to 2028 (US$ Million)
Strategic insights for the Middle East & Africa Hair Care Appliances provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market. The geographic scope of the Middle East & Africa Hair Care Appliances refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
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Report Attribute
Details
Market size in 2022
US$ 974.72 Million
Market Size by 2028
US$ 1,166.87 Million
Global CAGR (2022 - 2028)
3.0%
Historical Data
2020-2021
Forecast period
2023-2028
Segments Covered
By Product Type
By Distribution Channel
Regions and Countries Covered
Middle East and Africa
Market leaders and key company profiles
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MEA Hair Care Appliances Market Segmentation
The MEA hair care appliances market is segmented based on product type, distribution channel, and country.
Cloud Nine; Conair LLC; Dyson Limited; Instyler; Jemella Ltd.; Kiss Products Inc.; Koninklijke Philips N.V.; Revlon, Inc.; and Toni & Guy are the leading companies operating in the MEA hair care appliances market.
The Middle East & Africa Hair Care Appliances Market is valued at US$ 974.72 Million in 2022, it is projected to reach US$ 1,166.87 Million by 2028.
As per our report Middle East & Africa Hair Care Appliances Market, the market size is valued at US$ 974.72 Million in 2022, projecting it to reach US$ 1,166.87 Million by 2028. This translates to a CAGR of approximately 3.0% during the forecast period.
The Middle East & Africa Hair Care Appliances Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East & Africa Hair Care Appliances Market report:
The Middle East & Africa Hair Care Appliances Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Middle East & Africa Hair Care Appliances Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Middle East & Africa Hair Care Appliances Market value chain can benefit from the information contained in a comprehensive market report.
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