Middle East and Africa Functional Beverages Market

The functional beverages market in Middle East & Africa is expected to grow from US$ 4,200.71 million in 2021 to US$ 7,373.42 million by 2028; it is estimated to grow at a CAGR of 8.4% from 2021 to 2028.

Health has become a top priority for people across the region, leading to a boom in demand for functional products. Consumers are willing to pay more for products that offer nutritional health benefits. There has been a massive demand for functional beverages such as fortified juices and functional water over the past few years. Moreover, the vegan trend is rapidly evolving across the market, which has compelled various manufacturers of functional beverages to develop plant-based alternatives. The majority of consumers across the region prefer beverages that offer nutritional benefits. People are increasingly focusing on cutting dairy products while maintaining the nutritional balance in their diets due to the growing influence of veganism and the increasing lactose-intolerant population. This factor has created strong growth for plant-based milk as they offer an array of functional benefits. Plant-based milk such as almond, coconut, and soy milk are low-calorie milk that offer similar nutritional value as animal milk. Furthermore, according to the International Food Information Council's 2021 Food and Health Survey, over 4 out of 10 buyers believe plant-based alternatives are healthier even when two products have similar ingredients and provide similar nutritional benefits. Therefore, functional beverage manufacturers are developing plant-based beverages to cater to the emerging consumer trend in the region.

Middle East & Africa Functional Beverages Market Revenue and Forecast to 2028 (US$ Million)

Get more information on this report Request Free Sample PDF

Middle East and Africa Functional Beverages Strategic Insights

Strategic insights for the Middle East and Africa Functional Beverages provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Middle East and Africa Functional Beverages Report Scope

Middle East and Africa Functional Beverages Regional Insights

The geographic scope of the Middle East and Africa Functional Beverages refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

Middle East & Africa Functional Beverages Market Segmentation        

The Middle East & Africa functional beverages market is segmented into type, distribution channel, and country. Based on type, the Middle East & Africa functional beverages market is segmented into energy drinks, sports drinks, fortified juices, functional water, and others. In 2020, the energy drinks segment held the largest share of the market. Based on distribution channel, the Middle East & Africa functional beverages market is segmented into supermarkets and hypermarkets, online retail, and convenience stores. In 2020, the convenience stores segment held the largest share of the market. Similarly, based on country, the Middle East & Africa IVD contract research organization market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Furthermore, the Rest of Middle East & Africa contributed a substantial share in 2020.

Danone S.A.; GENERAL MILLS, INC.; KRAFT Foods; Monster Energy Company; Nestlé; PepsiCo; Red Bull; The Coca-Cola Company; and The Wonderful Company LLC are among the leading companies operating in the Middle East & Africa functional beverages market.