Middle East & Africa Fruit Fillings Market

Historic Data: 2020-2021   |   Base Year: 2022   |   Forecast Period: 2023-2030

Analysis - by Product Type (Tropical Fruits, Melons, Drupes, Berries, and Others) and Application (Biscuits and Cookies, Pies and Tarts, RTE Snacks, Ice Cream and Frozen Desserts, and Others)


No. of Pages: 76    |    Report Code: BMIRE00030451    |    Category: Food and Beverages

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Middle East & Africa Fruit Fillings Market

The Middle East & Africa fruit fillings market was valued at US$ 207.28 million in 2022 and is expected to reach US$ 303.78 million by 2030; it is estimated to record a CAGR of 4.9% from 2022 to 2030.

Increasing Demand for Convenience Food Bolsters Middle East & Africa Fruit Fillings Market



In recent years, people's lifestyles worldwide have evolved due to hectic work schedules, resulting in people's preference on convenience food products such as biscuits and cookies, cakes and pastries, and other bakery products. The food industry is witnessing a surge in the consumption of high-quality convenience food. The growing number of smaller households and dual-income families tremendously impacts the manufacturing and popularity of these food items. Due to hectic work schedules, people, especially millennials, prefer to be efficient with their time and avoid spending it on tedious baking tasks. Also, they are adopting processed food due to a lack of culinary skills and excessive work hours. Hence, convenience food, including bakery and dairy products, is gaining huge traction among consumers. Changing customer patterns have contributed to the expansion of convenience food retail. In addition, the rising need for ready-to-eat food, growing disposable income, and increasing product requirements from emerging countries are a few factors boosting the demand for convenience food such as biscuits and cookies, cakes and pastries, croissants, etc. Fruit fillings are increasingly used in bakery products to enhance the taste and offer food with different varieties. Fruit fillings add flavor, nutritional value, and appeal to the products, meeting the rising demand for convenient as well as nutritional food options. Thus, the increasing demand for convenience food drives the Middle East & Africa fruit fillings market.

Middle East & Africa Fruit Fillings Market Overview



The major factors driving the growth of the Middle East & Africa fruit fillings market are a shift in consumers' food preferences due to busy lifestyles, an increase in the number of working women, and the growing adoption of healthy & convenience food products. The demand for bakery products such as biscuits, cookies, and RTE snacks is due to the growing need for convenient foods in the region. In the region, biscuits and cookies are among the most consumed bakery products in the region. Fruit fillings are used in biscuits and cookies to enhance the flavors and offer a wide range of products with different flavors. Thus, growing demand for bakery products has propelled the demand for fruit fillings in the region.

Moreover, rise in the awareness of health and wellness in the Middle East & Africa has boosted the demand for healthier food alternatives. Fruit fillings, with their natural attributes, offer a balance between flavor and nutrition, aligning with the evolving preferences of health-conscious consumers. As more people in the region are seeking options that contribute to their well-being, the demand for fruit fillings as a healthier ingredient choice is also increasing.

Middle East & Africa Fruit Fillings Market Revenue and Forecast to 2030 (US$ Million)



Middle East & Africa Fruit Fillings Market Revenue and Forecast to 2030 (US$ Million)
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Middle East & Africa Fruit Fillings Strategic Insights

Strategic insights for the Middle East & Africa Fruit Fillings provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

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Middle East & Africa Fruit Fillings Report Scope

Report Attribute Details
Market size in 2022 US$ 207.28 Million
Market Size by 2030 US$ 303.78 Million
Global CAGR (2022 - 2030) 4.9%
Historical Data 2020-2021
Forecast period 2023-2030
Segments Covered By Product Type
  • Tropical Fruits
  • Melons
  • Drupes
  • Berries
By Application
  • Biscuits and Cookies
  • Pies and Tarts
  • RTE Snacks
  • Ice Cream and Frozen Desserts
Regions and Countries Covered Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • PT Hakiki Donarta
  • Barry Callebaut AG
  • Agrana Beteiligungs AG
  • EMU AG
  • Puratos NV
  • Orana AS
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    Middle East & Africa Fruit Fillings Regional Insights

    The geographic scope of the Middle East & Africa Fruit Fillings refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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    Middle East & Africa Fruit Fillings Market Segmentation



    The Middle East & Africa fruit fillings market is categorized into product type, application, and country.

    Based on product type, the Middle East & Africa fruit fillings market is categorized into tropical fruits melons, drupes, berries, and others. The berries segment held the largest market share in 2022.

    In terms of application, the Middle East & Africa fruit fillings market is categorized into biscuits and cookies, pies and tarts, RTE snacks, ice cream and frozen desserts, and others. The others segment held the largest market share in 2022.

    By country, the Middle East & Africa fruit fillings market is segmented into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa fruit fillings market share in 2022.

    PT Hakiki Donarta, Barry Callebaut AG, Agrana Beteiligungs AG, EMU AG, Puratos NV, and Orana AS, are some of the leading companies operating in the Middle East & Africa fruit fillings market.

    The List of Companies - Middle East & Africa Fruit Fillings Market

    1. PT Hakiki Donarta 
    2. Barry Callebaut AG 
    3. Agrana Beteiligungs AG 
    4. EMU AG 
    5. Puratos NV 
    6. Orana AS 

    Frequently Asked Questions
    How big is the Middle East & Africa Fruit Fillings Market?

    The Middle East & Africa Fruit Fillings Market is valued at US$ 207.28 Million in 2022, it is projected to reach US$ 303.78 Million by 2030.

    What is the CAGR for Middle East & Africa Fruit Fillings Market by (2022 - 2030)?

    As per our report Middle East & Africa Fruit Fillings Market, the market size is valued at US$ 207.28 Million in 2022, projecting it to reach US$ 303.78 Million by 2030. This translates to a CAGR of approximately 4.9% during the forecast period.

    What segments are covered in this report?

    The Middle East & Africa Fruit Fillings Market report typically cover these key segments-

  • Product Type (Tropical Fruits, Melons, Drupes, Berries)
  • Application (Biscuits and Cookies, Pies and Tarts, RTE Snacks, Ice Cream and Frozen Desserts)
  • What is the historic period, base year, and forecast period taken for Middle East & Africa Fruit Fillings Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East & Africa Fruit Fillings Market report:

  • Historic Period : 2020-2021
  • Base Year : 2022
  • Forecast Period : 2023-2030
  • Who are the major players in Middle East & Africa Fruit Fillings Market?

    The Middle East & Africa Fruit Fillings Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • PT Hakiki Donarta
  • Barry Callebaut AG
  • Agrana Beteiligungs AG
  • EMU AG
  • Puratos NV
  • Orana AS
  • Who should buy this report?

    The Middle East & Africa Fruit Fillings Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Middle East & Africa Fruit Fillings Market value chain can benefit from the information contained in a comprehensive market report.