Middle East and Africa False Eyelashes Market
Middle East and Africa includes countries such as South Africa, Saudi Arabia, the UAE, and the rest of the Middle East & Africa. These countries have been experiencing a shift in socio-economic conditions owing to rapid urbanization, significant economic growth, changing lifestyles of people, and growing influence of western culture. The false eyelashes market in the Middle East & Africa region has witnessed a noteworthy growth owing to rising demand for beauty and cosmetic products from young population in the region and increasing popularity of different makeup trends set up by beauty influencers on social media platforms such as Facebook and Instagram. According to the State of Social Media annual report, Facebook is the most popular social media platform in the UAE with about 8 million users. Increasing influence of social media platforms is leading to changes in lifestyles of consumers. Consumers tend to buy those products that are suggested or promoted by celebrities and influencers on these platforms. This is one of the significant factors driving the demand for false eyelashes in the region. Women readily adopt evolving beauty trends to stay updated to the changing scenario of the beauty industry. Eye makeup is one of the most prominent trends in the beauty industry which is popular among the women in the region. False eyelashes are integral part of luxury eye makeup. Therefore, the false eyelashes market in the Middle East & Africa region is expected to witness a remarkable growth over the coming few years. Moreover, presence of prominent manufacturers of false eyelashes such as Huda Beauty, headquartered in the UAE, is also contributing a major share in the growth of false eyelashes market in the region. Such manufacturers are investing high amounts to launch natural looking false eyelashes at affordable prices to expand their customer reach and to expand their market share. Additionally, they are collaborating with celebrities and makeup artists to launch products that are specially curated to meet changing needs of consumers. These strategies are expected to offer lucrative opportunities for the manufacturers of false eyelashes across the region.
The COVID-19 outbreak has impacted distinguished industries differently. Due to the pandemic, the lockdown scenario has affected and hampered the supply chain of the false eyelashes market. The non-availability of raw materials and labor, owing to the restrictions on the movement of people, has hindered the production of the false eyelashes. The COVID-19 outbreak has been considered a pandemic and has badly affected several businesses. The pandemic has had the most influence on the production, logistics, and tourism & travel industries. The virus outbreak propelled the governments of numerous countries to impose a lockdown to decrease the spread of the virus. Thus, several companies are undergoing downtime and have driven some companies to work remotely, leading to low productivity and income. In consumer goods, personal care industry had been significantly growing before the COVID-19 outbreak; however, it has experienced an irregularity in recent time, as consumers are selective in their purchases. The disruption of the supply chain has further halted the accessibility of products Turkey has the highest number of COVID-19 cases in the Middle East and Africa, followed by South Africa and the UAE, among others. The UAE was the first country in the Middle East and Africa to report a confirmed case of COVID-19. Due to lockdown in the Middle East and African countries, various consumer goods companies remain closed which led to the reduction in the sale of various products which has negatively impacted the market for false eyelashes market in the region
Strategic insights for the Middle East and Africa False Eyelashes provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 80.71 Million |
| Market Size by 2028 | US$ 121.36 Million |
| Global CAGR (2021 - 2028) | 6.0% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | Middle East and Africa
|
| Market leaders and key company profiles |
The geographic scope of the Middle East and Africa False Eyelashes refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
The false eyelashes market in MEA is expected to grow from US$ 80.71 million in 2021 to US$ 121.36 million by 2028; it is estimated to grow at a CAGR of 6.0% from 2021 to 2028. Rise in cosmetic industry; Fashion has always been perceived as pushing the envelope. With new trends and ideas, fashion has an eye toward the future. The fashion industry is expected to witness numerous innovations in the coming years as new technology and changing customer trends and demands will transform the industry. There has been rising acceptance of eye-based beauty and personal care products among consumers of varying ages for permanent, occasional, temporary, or regular use. False eyelashes add volume to one’s natural eyelashes and can have a transformational impact on one’s appearance. Growing demand for customized and unique makeup looks will influence the market growth. Moreover, intensifying the look and physical appearance has become a trend, especially among women, by using false eyelashes. Willingness to spend significant amount of money on cosmetics has increased the growth of the cosmetic industry. The middle-class population, which is the next potential consumer segment for the cosmetic industry, has grown significantly. With the increase in per capita disposable income among the middle-class population, their shopping behaviour and living standards are changing rapidly. Hence, such changing lifestyles, have led to growth of the cosmetics industry. This is bolstering the growth of the false eyelashes market.
In terms of type, the strip lashes segment accounted for the largest share of the MEA false eyelashes market in 2020. In terms of material type, the synthetic segment held a larger market share of the false eyelashes market in 2020. In terms of distribution channel type, the supermarkets and hypermarkets segment held a larger market share of the false eyelashes market in 2020.
A few major primary and secondary sources referred to for preparing this report on the false eyelashes market in MEA are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are American International Industries
The Middle East and Africa False Eyelashes Market is valued at US$ 80.71 Million in 2021, it is projected to reach US$ 121.36 Million by 2028.
As per our report Middle East and Africa False Eyelashes Market, the market size is valued at US$ 80.71 Million in 2021, projecting it to reach US$ 121.36 Million by 2028. This translates to a CAGR of approximately 6.0% during the forecast period.
The Middle East and Africa False Eyelashes Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East and Africa False Eyelashes Market report:
The Middle East and Africa False Eyelashes Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Middle East and Africa False Eyelashes Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Middle East and Africa False Eyelashes Market value chain can benefit from the information contained in a comprehensive market report.
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